Touris ism is is th the best known and best Tourism Food & - - PowerPoint PPT Presentation

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Touris ism is is th the best known and best Tourism Food & - - PowerPoint PPT Presentation

May 22, 2023 278 likes •812 views

Touris ism is is th the best known and best Tourism Food & Drink reg egarded se sector of f th the Sc Scottish ec economy by Scotch Whisky Renewable Energy Sport Housing Associations 1.2 Education, Skills & Training

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Regard Awareness

Touris ism is is th the best known and best reg egarded se sector of f th the Sc Scottish ec economy by Scotland’s MSP’s

Base: Awareness - All MSPs (73); Regard – all who have at least heard of each Education, Skills & Training Supermarkets

Retail

Nuclear Energy Banking Energy (exc renewables) Digital/ICT Pharmaceuticals/ medicines

Food & Drink

Electricity distribution and transmission Life Sciences Universities

Scotch Whisky

Sport Creative Industries Financial Services Offshore Oil & Gas Legal profession Aquaculture Onshore Shale Oil & Gas Renewable Energy Housing Associations

Tourism

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SLIDE 5 WWW.SCOTTISHTOURISMALLIANCE.CO.UK
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Lin inking wit ith others & representing common is issues together.

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. To make Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.

Our Our Collect Collectiv ive e Vision ision to to 20 2020 20

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1000 2000 3000 4000 5000 6000

2010 2011 2012 2013 2014 2015 2016(e) 2017(f) 2018(f) 2019(f) 2020(f) International (projected) Domestic (projected) International (actual) Domestic (actual) Sources: VisitScotland Insights / GBTS / IPS / Oxford Economic Forecasting / EY Item Club / ONS Real Expenditure - 2011 Prices (£m) £4,800m £4,512m £4,653m

Actual & Projected Visitor Expenditure: 2010 - 2020  

£4,528m £4,681m
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2017

'Resilient'

Scottish economy buoyed by tourism during summer of Brexit Historic attractions break a legion

  • f visitor

records

Brexit and terrorism are creating tourism boost for Scotland

Weak pound helps

'boost'

Scottish tourist industry

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With Many Challenges to Overcome

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135/136 135/136

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Smart Destinations

Online & mobile travel sales to UK residents estimated to be £34bn and £11bn respectively by 2020.

Experience More

Valuing the pleasure of genuine experiences above owning things. 42% of millennials prefer experiences to owning things.

Living / Dining

Shift from conspicuous consumption to conscientious consumption Travel expenditure likely to rise by 2030, but average spend/trip likely to decline.

The Evolving Traveller

Growing middle-class with aspiration & disposable income to travel By 2030, more than 5m Asian travellers visiting UK.

Authentic Affordable Luxury

By 2020, spend on food by inbound tourists to UK = £6bn. Immersive, appealing, delicious, shared & interactive.
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SLIDE 21 Fiona Richmond Project Manager Scotland Food & Drink

“The focus of many tourists has changed from the classic ‘must see’ physical sights, such as museums and monuments, towards a ‘must experience’ imperative to consume intangible expressions of culture, such as atmosphere, creativity and lifestyle. Food is one of the essential expressions of any culture and one

  • f the elements of creativity in everyday life that is engaging for

many tourists. This provides new opportunities for tourism destinations and at the same time creates new challenges, particularly in the areas of experience development, marketing and branding”

OECD Studies on Tourism, Food & The Tourism Experience, The OECD Korea workshop 2012

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SLIDE 22 Fiona Richmond Project Manager Scotland Food & Drink

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  • Search for authentic & local food is paramount

– getting closer to the source

  • Not about Michelin-starred restaurants –

foundation is local

  • Rise of Craft Beer & Gin tourism
  • Food integrated into other cultural events –

music festivals etc

  • Casual food tourism – street food
  • Millennials –driving food tourism trends –

skimp on accommodation but not food – drivers of sharing economy (Eat Like a Local, Vizeat )

  • Pop-ups, chef collaborations, exclusivity
  • Importance of digital – rise of food tourism

video; food tourists are social media masters

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Working Together

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Cre reating a Common Fra ramework

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Cre reating a Common Fra ramework

Destination Strategies: 25+

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Heritage Destinations, Towns & Cities Events & Festivals Business Tourism Nature & Activities

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Photo by David Gifford

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Scottish Tourism Month 2018 #STM2018

STA Signature Conference 1 ST March @SEC

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