Top themes in magazine media FIPP Middle East and Africa 10-11 - - PowerPoint PPT Presentation

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Jan 07, 2024 259 likes •585 views

Top themes in magazine media FIPP Middle East and Africa 10-11 February 2016 Dubai Learn more or register at FIPPMEA.com Culture = the most important factor in change CEOs of these companies all identified culture as the most important driver

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Top themes in magazine media

FIPP Middle East and Africa 10-11 February 2016 Dubai

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Culture = the most important factor in change

CEOs of these companies all identified culture as the most important driver of change From worldwide research conducted exclusively for FIPP by Peter Kreisky. See Peter present his full findings at FIPP Middle East & Africa.

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1. Disrupt strategically
2. Bring the audience inside
3. No silos, foster collaboration & empower teams
4. Speed is the currency
5. Communicated with purpose, effectively

Within this, 5 broad themes

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Disrupt strategically

Digital diversification

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Disrupt strategically

Bring the newly developed mission statement into the company Employ new talent | Develop employees (keep, empower and qualify) Develop and implement new structures and processes Push cultural change, make it ‘livable’ and embed the new approaches in the corporate culture

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Tech = strategic resource

“If you really want to differentiate yourself, some degree of customisation, some degree of in-house technology is really important” – Colin Bodell, EVP and CTO, Time Inc.

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Tech = a strategic resource

“Technology, product, content, advertising and distribution and inseparable. “We need to be in control of the whole experience.” – Duncan Edwards, President and CEO, Hearst Magazines International

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Changing consumption

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3 broad themes

1. We are mobile 2. Rise of social platforms 3. Play is in a visual world

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But you’re not alone

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Play is in a visual world

Every 1 minute in Internet time yields:

72 hours of new You Tube videos
216,000 Instagram photos
8,333 new Vines
Sandi McKibbon, Rogers Communications

The web’s becoming increasingly visual

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Enhance your data capabilities

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Enhance your data capabilities

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A most exciting time

“This is perhaps the most exciting time ever to be in content” – Duncan Edwards, Hearst Magazines International

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Drivers of great content UX

Yulia Boyle, National Geographic

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Connecting through creativity

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Impact

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The changing cross-border model

Old model

Brand-led
Print-based
Driven by licensor
Upended in 2008

New model

‘Easiest way in’
Content & business model driven
Digital first
Driven by licensee
Multiple revenue streams

John Cabell, Cue Ball LLC

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Cosmo: going it alone as a pureplay

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Working the full ecosystem

Tom Bureau, Immediate Media Co

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Working the full ecosystem

£30 million £10 billion

E.g.

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Change the conversation

Duncan Edwards, Hearst

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Ad blocking

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Ad blocking: A battle is on

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7 steps to survive

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7 steps to survive

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7 steps to survive

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