Top themes in magazine media FIPP Middle East and Africa 10-11 February 2016 Dubai Learn more or register at FIPPMEA.com
Culture = the most important factor in change CEOs of these companies all identified culture as the most important driver of change From worldwide research conducted exclusively for FIPP by Peter Kreisky. See Peter present his full findings at FIPP Middle East & Africa. Learn more or register at FIPPMEA.com
Within this, 5 broad themes 1. Disrupt strategically 2. Bring the audience inside 3. No silos, foster collaboration & empower teams 4. Speed is the currency 5. Communicated with purpose, effectively Learn more or register at FIPPMEA.com
Disrupt strategically Digital diversification Learn more or register at FIPPMEA.com
Disrupt strategically Bring the newly developed mission statement into the company Employ new talent | Develop employees (keep, empower and qualify) Push cultural Develop and change, make it implement new ‘livable’ and structures and embed the new processes approaches in the corporate culture Learn more or register at FIPPMEA.com
Learn more or register at FIPPMEA.com
Learn more or register at FIPPMEA.com
Tech = strategic resource “If you really want to differentiate yourself, some degree of customisation, some degree of in-house technology is really important” – Colin Bodell, EVP and CTO, Time Inc. Learn more or register at FIPPMEA.com
Tech = a strategic resource “Technology, product, content, advertising and distribution and inseparable. “We need to be in control of the whole experience.” – Duncan Edwards, President and CEO, Hearst Magazines International Learn more or register at FIPPMEA.com
Changing consumption E.g. Learn more or register at FIPPMEA.com
3 broad themes 1. We are mobile 2. Rise of social platforms 3. Play is in a visual world Learn more or register at FIPPMEA.com
But you’re not alone 40.3 m subs Learn more or register at FIPPMEA.com
Play is in a visual world Every 1 minute in Internet time yields: • 72 hours of new You Tube videos • 216,000 Instagram photos • 8,333 new Vines - Sandi McKibbon, Rogers Communications The web’s becoming increasingly visual Learn more or register at FIPPMEA.com
Enhance your data capabilities Marcus Rich, Time Inc Learn more or register at FIPPMEA.com
Enhance your data capabilities Learn more or register at FIPPMEA.com
A most exciting time “This is perhaps the most exciting time ever to be in content” – Duncan Edwards, Hearst Magazines International Learn more or register at FIPPMEA.com
Drivers of great content UX Yulia Boyle, National Geographic Learn more or register at FIPPMEA.com
Connecting through creativity Learn more or register at FIPPMEA.com
Impact Learn more or register at FIPPMEA.com
The changing cross-border model Old model New model • Brand-led • ‘Easiest way in’ • Print-based • Content & business model driven • Driven by licensor • Digital first • Upended in 2008 • Driven by licensee • Multiple revenue streams John Cabell, Cue Ball LLC Learn more or register at FIPPMEA.com
Cosmo: going it alone as a pureplay Learn more or register at FIPPMEA.com
Working the full ecosystem Tom Bureau, Immediate Media Co Learn more or register at FIPPMEA.com
Working the full ecosystem E.g. £30 £10 million billion Learn more or register at FIPPMEA.com
Change the conversation Duncan Edwards, Hearst Learn more or register at FIPPMEA.com
Learn more or register at FIPPMEA.com
Ad blocking Learn more or register at FIPPMEA.com
Ad blocking: A battle is on Learn more or register at FIPPMEA.com
7 steps to survive Learn more or register at FIPPMEA.com
7 steps to survive Learn more or register at FIPPMEA.com
7 steps to survive Learn more or register at FIPPMEA.com
7 steps to survive Learn more or register at FIPPMEA.com
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