together with communities to help families in America recycle, and - - PowerPoint PPT Presentation

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We are a national non-profit 501(c)3. Each day we work together with communities to help families in America recycle, and recycle well.

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How?

Increase access to recycling Increase capture of recyclables Improve quality of recyclables

Together, transforming recycling for good.

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Case Studies

General Info Direct Engagement Supporting Campaign Contaminant Specific

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The Plan:

The Execution:

Two Approaches to tagging

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Enforcement Officers Driver

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Approach and Learnings Denver

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Learnings in El Paso, TX

Next Steps in Atlanta

• Hiring Contractor to tag
• reaching all 100,000 homes.
• Auditing each cart at least 4

times, tagging and rejecting

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Measuring

ATLANTA - CAPTURE RATES

Before and After Data 2017 Pilot Areas - Single-Family - Curbside Service

OVERALL CAPTURE RATE

• Capture increased from 52% to 66%

Homes with bagged recyclables fell from 52% to 22%

BEFORE AFTER

CURBSIDE AUDIT APP TO TRACK

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0% 10% 20% 30% 40% 50% 60% 70%

Do Not Bag Recyclables Plastic Bags Food Or Liquid Tanks, Wood, Plastic, Furniture, Or Metal Tanglers, Cords, Hoses, Or Chains Styrofoam Textiles Electronics

Rejections at Curb by Category

Group A Group B

*Note: Textiles and Styrofoam were added in last two weeks

REJECTION AND PARTICIPATION RATES – Sample Data

45% 34% 24% 32% 34% 32% 42% 18% 19% 17% 22% 19% 11% 29%

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SET-OUT THROUGH TEST PERIOD

Group A Group B

WEEK

Participation Group A: 82% Participation Group B: 57%

(resident used cart at least once in 7 week period)

Regional Tagging Approach and Collaboration

Centerville Columb us Akron Lorraine Fairfield Cincinnati

• State Recycling

Office

• MRFs
• Cities
• Solid Waste Districts

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Current West Coast Contamination Initiative

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• Researching curbside program information in CA, OR, and WA
• Curbside tonnage
• Contamination rates
• Basic program characteristics
• Interviewing and surveying MRFs on top inbound contaminants

detrimental to the system

• Will hold workshops toward end of year to share information

and discuss success stories, barriers, and ways to potentially improve inbound material quality

• Provide a granting opportunity for communities that may need

support to improve quality

West Coast Contamination Initiative

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Free Tools

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The Path to Strong Program Metrics

FREE state of the art tool for tracking:

• Curbside recycling
• Drop-off recycling
• Multifamily Recycling
• Organics

Customized recommendations and solutions for your program Build powerful year over year data Quickly calculate and report key metrics

GET STARTED: https://recyclesearch.com/profile/mmp

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Free Tools for Contamination/Tagging

• 1. ANTI-CONTAMINATION KIT WITH FREE CUSTOMIZABLE FILES
• 2. IMAGES, ICONS, MAGNETS, SOCIAL MEDIA KIT

3.MORE TO COME!

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Info Card Top Issue Mailer Oops Tag

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Select Biggest Contaminant

SELECT YOUR TOP ISSUE

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A few additional key pieces

• f info

YES or NO to key material mix differences (i.e. glass)

One last bit of information to graphically represent plastics

Select plastics collection

Select your Print-ready files!

1-Top Issue Mailer 2- Oops Tag 3- Info Card Saved if you created an account *Work with printer/mailer to verify POSTAGE INFO

Summary

• Messaging as close to the behavior is

key – Tags on carts!

• Tag with recipe of messaging
• 4 to 8 interventions is the sweet spot
• Reject with tag, warnings not as

successful

• Thank you tags impactful only to re-

enforce the action of a corrected cart

• Please measure and share success

IDEAS Webinars Newsletters E-Books Forums TOOLS Online Library Starters BMPs RESOURCES Grants Campaigns Tech Assistance

TRY THESE TOOLS, JOIN OUR NETWORK,

and let’s make recycling more & better!