TODAY Webinars! Why we do them The steps involved Our solution to - - PowerPoint PPT Presentation

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TODAY Webinars! Why we do them The steps involved Our solution to - - PowerPoint PPT Presentation

TODAY Webinars! Why we do them The steps involved Our solution to the problem The post-webinar work Tools for you WHY DO IT? SOME STATS (4/18 12/18) Impressions in inbox: 453,821 Content lookie-loos:


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SLIDE 1
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SLIDE 2

TODAY

  • Webinars!
  • Why we do them
  • The steps involved
  • Our solution to the problem
  • The post-webinar work
  • Tools for you
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SLIDE 3

WHY DO IT?

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SOME STATS (4/18 – 12/18)

  • Impressions in inbox: 453,821
  • Content “lookie-loos”: 40,620
  • Unique registrants: 410
  • Hundreds of attendees, 10-20 new follow-

ups/mo, dozens of new orders

  • Organic traffic up
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SLIDE 5

LET’S START WITH THE END

  • What do we hope to happen?
  • What we will offer to make it happen?
  • Thinking 5th sale first, how can we help

educate and inspire prospects?

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SLIDE 6

LET’S TALK: THE SCHEDULE

  • Go Date/Time
  • Reminders
  • Week before
  • Week before that
  • Week before that
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SLIDE 7

LET’S TALK: ORGANIZING

  • In house list?
  • Cold vs. Warm
  • Numbers to expect
  • The Show Must Go On
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SLIDE 8

LET’S TALK: CONTENT

  • Make a list (common Q’s)
  • Get feedback
  • Pick one
  • Outline
  • Interviews
  • PPT/Video/Solo/Practice
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SLIDE 9

LET’S TALK: TECHNOLOGY

  • We Zoom
  • $50-75/mo 100 users
  • Tried: GoToMeeting, Webex,

Clickmeeting, FreeConferenceCall, Google, streams, others…

  • Recordings are key
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SLIDE 10

LET’S TALK: PROMOTION

  • 3 Touches
  • Email is #1
  • Audience Ads
  • Invites are impressions
  • Engagement numbers
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SLIDE 11

LET’S TALK: THE LIVE EVENT

  • PPT
  • Conversation +
  • Don’t watch attendees
  • Use helpers
  • Start on time
  • Record it
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LET’S TALK: POST-EVENT

  • Recording to YouTube
  • Slides PDF
  • Transcript on page SEO
  • Send to registrants
  • Schedule future share
  • Move on!
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LET’S TALK: FOLLOW UP

  • Score the participants
  • Follow up
  • Do the next one!
  • Ads to promote best
  • nes to prospects
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WRAPPING IT UP

  • BEGIN WITH END IN MIND
  • GET IT ON THE SCHEDULE
  • ORGANIZE EVERYONE,

EVERYTHING

  • FOCUS ON THE CONTENT
  • SET UP TECHNOLOGY
  • PROMOTE IT
  • THE LIVE EVENT DAY
  • POST EVENT SCHEDULE
  • FOLLOW UP
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QUESTIONS?

?

?

?

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WAYS WE CAN HELP

  • SAMPLE TIMELINE
  • SAMPLE OUTLINES
  • SAMPLE EMAILS
  • SAMPLE FOLLOW UP SCRIPTS
  • OUTSOURCED HELP
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THANK YOU! CALL IF YOU NEED HELP.

INFO@LEADGENCOMPASS.COM

402-334-1824