To stay or to go: A look at why young people are leaving New - - PowerPoint PPT Presentation
To stay or to go: A look at why young people are leaving New Hampshire, why they're staying, and why it matters. Sponsored by: Survey administered by RKM Research, Inc. for Stay Work Play New Hampshire. Survey administered December 08,
To stay or to go: A look at why young people are leaving New Hampshire, why they're staying, and why it matters.
Sponsored by:
§Survey administered by RKM Research, Inc. for Stay Work Play New Hampshire. §Survey administered December 08, 2017 – December 25, 2017. §Systematic survey of 420 respondents §Respondents are between the ages of 20 and 40 and are residents of New Hampshire.
Purpose §Identify the reasons why residents choose to live in New Hampshire. §Evaluate residents’ satisfaction with living in New Hampshire. §Determine how residents rate the quality life in New Hampshire. §Determine if residents plan to remain in New Hampshire.
No 48% Yes 52%
Percent
Were You Born In New Hampshire?
Which of the following best describes how you ended-up living in New Hampshire?
0-5yrs 69% 6-10yrs 5% 11-25yrs 18% 26 or more 7%
How many years have you lived in New Hampshire?
20-24 yrs 19% 25-29 yrs 28% 30-34 yrs 25% 35-40 yrs 28%
Age of New Survey Respondents:
No 52% Yes 48%
No 83% Yes 17%
Are you currently enrolled in a college, university, or post- secondary program in NH? Did you attend college or post- secondary programs in NH in the past?
Self- employed 8% Employe d 66% Not employed 26%
Are you currently employed or not employed?
10%1 86% 1 2 Where is your current job location?
Massachusetts Maine New Hampshire Vermont Other
25% 75% How many hours do you work? Part-time Full-time
60+ mins 5% 46-60 mins 3% 31-45 mins 12% 16-30 mins 21% 1-15 mins 33% 0 mins 26%
How long is the one-way commute from where you live to where you work?
Percent
Alone 14% Spouse or partner 58% Friends
roommate s 7% Parents
family 21% Which of the following best describes your living situation?
No 57% Yes 43%
Do you pay rent where you live?
(Among 21% of respondents who reported as living with parents/family)
11 8 8 12 11 19 15 4 5 6
Do not want or need work Other Entry level with no training (retail, resaurants, etc) Entry level that offers training/advancement Requires strong tech skills (electrician, plumber, etc) Favors college graduates (skilled labor, entry level) Favors master's degree (teacher, RN, engineer, etc) Requires advanced degree (doctor, lawyer, etc) Director or other similar senior leadership CEO, COO, CFO, or other C- level
Percent
Which best describes the type of employment you want and matches your skills?
Completely Satisfied 23% Very Satisfied 36% Moderately Satisfied 27% Somewhat Satisfied 9% Not Satisfied 4% Unsure 1%
How would you rate your overall satisfaction with NH?
Definitely would not 19% Probably would not 29% Unsure 22% Probably would 16% Definitely would 14%
How likely is it that you would consider moving out of New Hampshire in the next two years?
Open-ended Reasons for Choosing to Continue to Live in New Hampshire:
Open-ended Reasons for Considering to Move Out of New Hampshire:
Quality of Life Indicators:
8 19 34 12 11 17 23 31 19 15 35 44 23 30 33 35 36 33 36 12 6 7 23 11 10 11 19 16 4 1 4 5 3 3 4 5 26 31 15 54 30 36 29 19 24
Access to public transportation Access to health services Safe (lack of crime) Access to child care Job/career opportunities Post-secondary schools Public schools (K-12) Affordable taxes Affordable housing
NH is much better NH is better Other places are better Other places are much better About the same
Quality of Life Indicators:
27 35 10 11 18 8 56 15 44 37 39 20 24 41 16 33 26 41 7 7 22 25 9 33 3 23 4 3 3 7 8 1 11 1 5 1 26 16 41 32 32 32 8 32 10
Sense of community or neighborhood Parks/recreational areas Opportunites to meet new people Cultural diversity Independently owned stores/restaurants Nightlife and entertainment Proximity to outdoor activities Access to cultural opportunities The environment
NH is much better NH is better Other places are better Other places are much better About the same
Overall Net Promoter Score: How likely is it that you would recommend living in New Hampshire to a friend or acquaintance as a place to live, using a scale from 0 to 10, where 0 means “not at all likely” and 10 means “extremely likely?”
46 43 45 31 33 32 23 13 24 Moved to NH Born in NH Overall
Promoter (9-10) Passive (7-8) Dectractor (0-6)
+21 +30 +23
Net Promoter Score = % of Promoters (9-10 rating) - % of Detractors (0-6 rating)
Overall Net Promoter Score: How likely is it that you would recommend living in New Hampshire to a friend or acquaintance as a place to live, using a scale from 0 to 10, where 0 means “not at all likely” and 10 means “extremely likely?”
46 45 41 32 31 31 22 24 28 4 or more family members nearby 1-3 family members nearby No family nearby
Promoter (9-10) Passive (7-8) Dectractor (0-6)
50 42 35 33 33 26 17 25 39 4 or more friends nearby 1-3 friends nearby No friends nearby
Promoter (9-10) Passive (7-8) Dectractor (0-6)
Net Promoter Score = % of Promoters (9-10 rating) - % of Detractors (0-6 rating)
+33 +21 +24
+17 +12
Action Matrix
Reasons for Possibly Staying in NH
Ratings of New Hampshire
Reasons for Possibly Leaving NH
Low ratings
High ratings
Primary Reasons for Staying in NH 1. Achilles’ Heel Primary Reasons for Possibly Leaving NH
Likelihood to Stay in New Hampshire
High impact Low impact
Affordable housing Affordable taxes Quality of public schools (K-12) Quality of post-secondary schools Quality of jobs and career
Quality of the environment Access to cultural
Proximity to outdoor activities Quality of nightlife and entertainment Access to child care Quality of independently
restaurants Cultural diversity Opportunities to meet new people Safe place to live Quality parks and recreational areas Sense of community or neighborhood Access to health-related services Access to public transportation
Action Matrix Rating of New Hampshire
Likelihood of Staying in NH
High ratings Low ratings Low impact High impact
people
both professional and cultural/entertainment