to Referendum Success 1 Sue Peterson School Perceptions Tony - - PDF document

1/21/2020 1

Community EngagementKey to Referendum Success

Sue Peterson

School Perceptions

Tony Sjolander

Director of Project Planning and Development, Kraus Anderson

SCHOOLPERCEPTIONS

Our mission is to help educational leaders gather, organize and use data to make strategic decisions

• Founded in 2002 to provide independent and unbiased

research

• Conducted more than 10,000 staff, student and parent

surveys for school improvement

• Conducted more than 500 community surveys to help

school districts navigate the strategic planning and referendum planning process

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1/21/2020 2 ENGAGEMENT ANDPLANNING SURVEYS

✓Community Surveys ✓Staff Engagement Survey ✓Parent Engagement Survey ✓Student Engagement &Teacher Feedback Surveys ✓ Parent & Student Athlete Survey ✓School Board Planning Tool

Why do the “survey people” care about staff, student,and parent engagement?

Two community-wide surveys, same time of theyear… School District #1, has about 4,000 students

• Needs $1.9 million through a levy
• Tax impact: $54 for each $100,000 of property value

School District #2, has about 3,000 students

• Needs $1.4 million through a levy
• Tax impact: $81 for each $100,000 of property value

Does staff engagement impactyour community?

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What’s the difference? School District #1 45% staff satisfaction/engagement

NO

School District #2 90% staff satisfaction/engagement

YES

THE COMMUNITY SURVEY PROCESS

People are more likely to support a plan, if:

• They UNDERSTAND the plan
• They had a VOICE in creating the plan

Whyiscommunityengagementimportant?

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1/21/2020 4 OurMethodology

GatheringValuableDataThroughAn Inclusive Survey

• DEFINE your talking points
• EDUCATE on the needs of the District
• GATHER DATA to finalize your plan that

reflects what a majority of your community supports

The SurveyLaunch

Communicates your district’s most pressing needs:

✓ Educational Priorities

✓ Facility Needs ✓ Financial Challenges Gather critical data on what your community will support: ✓ Instructional and Capital Priorities ✓ Referendum Timing ✓ Tax Tolerance

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TAKE THE SURVEY IN ONE OF TWO EASY WAYS www.Feedback2000.com

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Online:

1) Simply go to the survey website: 2) Enter your Survey Access Number:

By Paper:

If you do not have Internet access, please return the survey to any school office or mail to: School Perceptions, 317 East Washington St., Slinger, WI 53086. Additional Surveys: The Survey Access Number can be used only once. To obtain additional surveys for

• ther adults in your household, please call the District Office at 507.328.4500.

Please complete the survey before February 22, 2019.

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Educate YourCommunity Educate YourCommunity Educate YourCommunity

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GatherData GatherData GatherData

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GatherData GatherData Measure TaxTolerance

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Measure TaxTolerance

Results You CanUse Survey Results

Chatfield SchoolDistrict

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Wouldyousupporta referendumthatincludes funding to address the high school’s long-term buildingmaintenanceneeds?

0% 25% 50% 75% 100% Very likely Somewhat likely Not likely Undecided 58% 22% 16% 82% 13% 4% 3% 72% 2%4% 2% 42% 25% 22% 28% 5% All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non- Staff)

How likely would you be to support a plantorenovatethehighschoolgeneral educationclassrooms?

0% 25% 50% 75% 100% Very likely Somewhat likely Not likely Undecided 44% 72% 20% 4%3% 57% 32% 5% 9% 2% 28%28% 27%24% 40% 5% All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non-Staff)

How likely would you be to support a plantoadda wrestlingroomand locker rooms?

0% 50% 75% Very likely Somewhat likely Not likely Undecided 25% 19% 18% 58% 5% 35% 35% 8% 25% 22%22% 48% 12% 13% 70% 5%5% 100% All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non-Staff)

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This image is a conceptual plan for the remodeling andadditions to Chatfield High

• School. This plan includes all of thehigh school projects and long-term building

maintenanceupdatesdescribedinthesurveythusfar .Therevisedplanandnew state aidmeet the community’s request to reduce the overall tax impactofa future

• referendum. This plan coststhe taxpayer 40% lessthanthepreviouslyproposed

referendum.Thetotalcostis$11.9million.

Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? AllResidents

0% 10% 20% 30% 40% 50% 60% 70% Definitelyno Probablyno Undecided Probablyyes Definitelyyes 16% 13% 16% 30% 25%

55% Yes 29% No

Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? StaffResidents

0% 10% 20% 30% 40% 50% 60% 70% Definitelyno Probablyno Undecided Probablyyes Definitelyyes 0% 7% 12% 35% 46%

81% Yes 7% No

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Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? Parent Residents(Non-Staff)

0% 10% 20% 30% 40% 50% 60% 70% Definitelyno Probablyno Undecided Probablyyes Definitelyyes 7% 9% 10% 37% 37%

74% Yes 16% No

Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? Non-Parent Residents(Non-Staff)

0% 10% 20% 30% 40% 50% 60% 70% Definitelyno Probablyno Undecided Probablyyes Definitelyyes 28% 18% 22% 22% 10%

32% Yes 46% No

Survey Results

RochesterPublic SchoolDistrict

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WhatadvicewouldyougivetheSchool Board?

(RochesterPublicSchoolDistrictResidentsOnly)

0% 20% 60% 40% 80% 100% Explore a bond referendum Do nothing at this time Undecided/Would need more information 69% 10% 21% 80% 4% 16% 75% 5% 20% 59% 18% 23% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

Wouldyousupporta referendumthat provides funding to build a new elementaryschool?

(RochesterPublicSchoolDistrictResidentsOnly)

0% 20% 40% 60% 80% 100% Yes No Not sure/need more information 62% 17% 21% 74% 7% 19% 68% 11% 21% 52% 26% 22% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

Wouldyousupporta referendumthat provides funding to reconstruct LongfellowElementary?

(RochesterPublicSchoolDistrictResidentsOnly)

0% 20% 40% 60% 100% 80% Yes No Not sure/need more information 51% 23% 26% 59% 15% 54% 17% 26% 29% 45% 30% 25% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

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UPDATEHIGHSCHOOLOUTDOORATHLETICFIELDS

20% 0% 40% 60%

TheDistrictwouldliketoaddartificialturfatJohnMarshallandCenturyHighSchoolsa asbuildaconcession,storage,andrestroomfacilityatCenturyHighSchool.Estimated projectcost:$5.5million

Wouldyousupportareferendumthatprovidesfundingtoupdate highschooloutdoorathleticfields?

(RochesterPublicSchoolDistrictResidentsOnly)

100% 80% Yes No Not sure/need more information 33% 45% 22% 37% 38% 41% 37% 25% 22% 23% 55% 22% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

Howmuchofa tax increasewouldyousupport through a bond referendum, assuming the projectsincludedwereacceptableto you?

(RochesterPublicSchoolDistrictResidentsOnly)

0% 20% 40% 60% 80% 100%

All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non-Staff)

32% 40% 38% 5% 11% 8% 9% 9% 6% 13% 7% 8% 5% 6% 13% 7% 9% 7% 23% 5% 9% 8% 9% 13% 15% 11% 17% 4% 15% 5% 14% 19%

$219.4million $210million $195million $180million $163million I would only support a smaller bond referendum more rt any I'm not sure/need information I would not suppo bond referendum 50%

Survey Results

Plainview-Elgin-Millville SchoolDistrict

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WhatadvicewouldyougivetheSchool Board regarding Districtfacilities?

(P-E-MSchoolDistrictTaxpayers Only)

0% 20% 60% 40% 80% 100% Undecided/Would need more information Do nothing at this time 75% 18% 7% 90% 8% 2% 81% 16% 3% 64% 23% 13% Create a plan, based on survey feedback, and ask for voter support through a bond referendum All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

WhendoyoufeeltheDistrictshouldplan toaddresstheschools’facilityneeds?

(P-E-MSchoolDistrictTaxpayers Only)

0% 20% 40% 60% 80% 100% As soon as possible Within the next 2-5 years In 6-10 years Never Undecided 52% 30% 6% 2% 10% 73% 20% 3% 61% 3% 2% 7% 36% 34% 29% 11% 1%1% 3% 16% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

ScienceClassrooms

Estimatedcost:$1.49million

How likely would you be to support a plan that providesfundingtoupdatethescienceclassrooms?

(P-E-MSchoolDistrictTaxpayers Only)

0% 20% 40% 60% 80% 100% Very likely Somewhat likely Not likely Undecided 51% 30% 13% 6% 67% 26% 4% 56% 9% 3% 5% 41% 30%31% 21% 7% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

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CareerandTechnicalEducationClassrooms andLabs

Estimatedcost:$1.3million

Howlikelywouldyoubetosupportaplanthatprovides fundingtoupdatetheCareerandTechnicalEducation

(P-E-MSchoolDistrictTaxpayers Only)

0% 20% 40% 60%

classrooms andlabs?

100% Very likely Somewhat likely Not likely Undecided 48% 6% 80% 62% 53% 14% 10% 5% 38% 32% 30% 30% 34% 21% 3% 7% 7% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff)

Howlikelywouldyoubetosupporta plan that provides fundingto…

Verylikely(3),Somewhatlikely(2),Notlikely(1)

Item All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non-Staff)

improve school safety and security? 2.52 2.62 2.65 2.34 update restrooms throughout the District? 2.49 2.80 2.55 2.32 address Americans with Disabilities Act (ADA) code compliance? 2.42 2.66 2.46 2.28 update the science classrooms? 2.40 2.64 2.50 2.20 update the Career and Technical Education classrooms and labs? 2.36 2.58 2.46 2.19 add air conditioning/dehumidification systems in the remaining parts of the District? 2.34 2.66 2.51 2.05 create a dedicated cafeteria/commons? 2.10 2.57 2.17 1.87 update the weight and locker rooms? 1.90 2.46 2.00 1.60 AscommunitymembersreviewthePlainviewCampusneeds, somesuggest continuingtoinvestin theexistingschool,whileothershaveaskedifitmakesbettereconomicsensetobuildanewhigh school. The cost to update thehighschool portion ofthe Plainview Campus asoutlined inthesurvey is estimatedat$17million.Thisincludesthecreationofasecure entrance,AmericanswithDisabilities Act (ADA) updates, remodeled science and career and technical education classrooms and labs, new weight and locker rooms, renovated bathrooms andtheaddition ofadedicated cafeteria/commonsandanauditorium. The cost to purchase landandbuild a new 9 -12 highschool withan auditoriumisestimatedat$45million.

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1/21/2020 18 What advicewouldyougivethe District?

(P-E-MSchoolDistrictTaxpayers Only)

0% 20% 40% 100% 80% 60% Invest in/update the Plainview Campus I would not support either

• ption

Not sure I would support either option Build a new high school 38% 13% 14% 18% 17% 33% 5% 11% 31% 20% 36% 7% 23% 41% 23% 14% 15% 20% 11% 10% All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) Thecosttobuildanewhighschoolisestimatedat$45million.Thecosttoupdateallourschoolsasoutlinedin the survey rangesfrom $26 -$30 million, dependingonhow the community wantsto addressthe performance/largegroup instructionneed.Werealizethat giventhe cost, we may have to completethe identifiedprojects inphases basedonthecommunity’sprioritiesand theirwillingnessto financially supporttheprojects. Thefollowingtableshowstheannualtaximpact forvariousbondreferendumamounts.TheDistrictwould liketoknowyourlevelofsupport,shouldtheyconsidera bondreferendum.

Howmuchofa tax impactwouldyousupport through a bond referendum, assuming the projectsincludedwereacceptabletoyou?

0% 20% 40% 60% 80% 100%

All Residents Staff Residents Parent Residents (Non-Staff) Non-Parent Residents (Non-Staff)

26% 41% 30% 2% 2% 14% 5% 9% 7%5% 9% 2% 17% 5% 12% 4% 6% 16% 8% 6%6% 11% 10% 14% 17% 8% 1% 21% 7% 8% 15% 3% 20% 4% 15% 14%

$45 million $26 million $23 million $20 million $17 million $14 million I would only support a smaller bond refere I'm not sure/need m ndum

• re

any information I would not support bond referendum

(P-E-MSchoolDistrictTaxpayers Only)

50%

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1/21/2020 19 www.schoolperceptions.com

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