1/21/2020 Community EngagementKey to Referendum Success 1 Sue Peterson School Perceptions Tony Sjolander Director of Project Planning and Development, Kraus Anderson 2 SCHOOLPERCEPTIONS Our mission is to help educational leaders gather, organize and use data to make strategic decisions • Founded in 2002 to provide independent and unbiased research • Conducted more than 10,000 staff, student and parent surveys for school improvement • Conducted more than 500 community surveys to help school districts navigate the strategic planning and referendum planning process 3 1
1/21/2020 ENGAGEMENT ANDPLANNING SURVEYS ✓ Community Surveys ✓ Staff Engagement Survey ✓ Parent Engagement Survey ✓ Student Engagement &Teacher Feedback Surveys ✓ Parent & Student Athlete Survey ✓ School Board Planning Tool 4 Why do the “survey people” care about staff, student,and parent engagement? 5 Does staff engagement impactyour community? Two community-wide surveys, same time of the year… School District #1, has about 4,000 students • Needs $1.9 million through a levy • Tax impact: $54 for each $100,000 of property value School District #2, has about 3,000 students • Needs $1.4 million through a levy • Tax impact: $81 for each $100,000 of property value 6 2
1/21/2020 What’s the difference? School District #1 45% staff satisfaction/engagement NO School District #2 90% staff satisfaction/engagement YES 7 THE COMMUNITY SURVEY PROCESS 8 Whyiscommunityengagementimportant? People are more likely to support a plan, if: • They UNDERSTAND the plan • They had a VOICE in creating the plan 9 3
1/21/2020 OurMethodology 10 GatheringValuableDataThroughAn Inclusive Survey • DEFINE your talking points • EDUCATE on the needs of the District • GATHER DATA to finalize your plan that reflects what a majority of your community supports 11 The SurveyLaunch Communicates your district’s most pressing needs: ✓ Educational Priorities ✓ Facility Needs ✓ Financial Challenges Gather critical data on what your community will support: ✓ Instructional and Capital Priorities ✓ Referendum Timing ✓ Tax Tolerance 12 4
1/21/2020 13 14 15 5
1/21/2020 16 TAKE THE SURVEY IN ONE OF TWO EASY WAYS Online: www.Feedback2000.com 1) Simply go to the survey website: 2) Enter your Survey Access Number: XY35K9YR742J By Paper: If you do not have Internet access, please return the survey to any school office or mail to: School Perceptions, 317 East Washington St., Slinger, WI 53086. Additional Surveys: The Survey Access Number can be used only once. To obtain additional surveys for other adults in your household, please call the District Office at 507.328.4500. Please complete the survey before February 22, 2019. 17 18 6
1/21/2020 Educate YourCommunity 19 Educate YourCommunity 20 Educate YourCommunity 21 7
1/21/2020 GatherData 22 GatherData 23 GatherData 24 8
1/21/2020 GatherData 25 GatherData 26 Measure TaxTolerance 27 9
1/21/2020 Measure TaxTolerance 28 Results You CanUse 29 Survey Results Chatfield SchoolDistrict 30 10
1/21/2020 Wouldyousupporta referendumthatincludes funding to address the high school’s long-term buildingmaintenanceneeds? 100% All Residents 82% Staff Residents 72% 75% 58% Parent Residents (Non-Staff) 50% 42% Non-Parent Residents (Non- 25% 28% Staff) 22% 22% 25% 16% 13% 5% 2%4% 4% 3% 2% 0% Very likely Somewhat likely Not likely Undecided 31 How likely would you be to support a plantorenovatethehighschoolgeneral educationclassrooms? 100% All Residents 72% 75% Staff Residents 57% Parent Residents 50% 44% 40% (Non-Staff) 32% 28%28% 27%24% Non-Parent 20% 25% Residents (Non-Staff) 5% 9% 5% 4%3% 2% 0% Very likely Somewhat Not likely Undecided likely 32 How likely would you be to support a plantoadda wrestlingroomand locker rooms? 100% All Residents 70% 75% Staff Residents 58% 48% Parent Residents 50% (Non-Staff) 35% 35% Non-Parent 25% 22%22% Residents (Non-Staff) 25% 19% 18% 12% 13% 8% 5% 5%5% 0% Somewhat Very likely Not likely Undecided likely 33 11
1/21/2020 This image is a conceptual plan for the remodeling andadditions to Chatfield High School. This plan includes all of thehigh school projects and long-term building maintenanceupdatesdescribedinthesurveythusfar .Therevisedplanandnew state aidmeet the community’s request to reduce the overall tax impactofa future referendum. This plan coststhe taxpayer 40% lessthanthepreviouslyproposed referendum. Thetotalcostis$11.9million. 34 Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? AllResidents 25% Definitelyyes 55% Yes 30% Probablyyes 16% Undecided 13% Probablyno 29% No 16% Definitelyno 0% 10% 20% 30% 40% 50% 60% 70% 35 Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? StaffResidents 46% Definitelyyes 81% Yes 35% Probablyyes 12% Undecided 7% Probablyno 7% No 0% Definitelyno 0% 10% 20% 30% 40% 50% 60% 70% 36 12
1/21/2020 Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? Parent Residents(Non-Staff) 37% Definitelyyes 74% Yes 37% Probablyyes 10% Undecided 9% Probablyno 16% No 7% Definitelyno 0% 10% 20% 30% 40% 50% 60% 70% 37 Would you support an $11.9 million referendumfor theConceptualPlanfor Chatfield HighSchool? Non-Parent Residents(Non-Staff) 10% Definitelyyes 32% Yes 22% Probablyyes 22% Undecided 18% Probablyno 46% No 28% Definitelyno 0% 10% 20% 30% 40% 50% 60% 70% 38 Survey Results RochesterPublic SchoolDistrict 39 13
1/21/2020 WhatadvicewouldyougivetheSchool Board? (RochesterPublicSchoolDistrictResidentsOnly) 100% 80% 75% 80% 69% 59% 60% 40% 23% 21% 20% 18% 16% 20% 10% 4% 5% 0% Explore a bond Undecided/Would need Do nothing at this time referendum more information All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 40 Wouldyousupporta referendumthat provides funding to build a new elementaryschool? (RochesterPublicSchoolDistrictResidentsOnly) 100% 74% 80% 68% 62% 60% 52% 40% 26% 22% 21% 21% 19% 17% 20% 11% 7% 0% Yes No Not sure/need more information All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 41 Wouldyousupporta referendumthat provides funding to reconstruct LongfellowElementary? (RochesterPublicSchoolDistrictResidentsOnly) 100% 80% 59% 54% 60% 51% 45% 40% 30% 26% 29% 26% 25% 23% 17% 15% 20% 0% Yes No Not sure/need more information All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 42 14
1/21/2020 UPDATEHIGHSCHOOLOUTDOORATHLETICFIELDS TheDistrictwouldliketoaddartificialturfatJohnMarshallandCenturyHighSchoolsa asbuildaconcession,storage,andrestroomfacilityatCenturyHighSchool.Estimated projectcost:$5.5million Wouldyousupportareferendumthatprovidesfundingtoupdate highschooloutdoorathleticfields? (RochesterPublicSchoolDistrictResidentsOnly) 100% 80% 55% 60% 45% 41% 37% 38% 37% 33% 40% 25% 22% 23% 22% 22% 20% 0% Not sure/need more Yes No information All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 43 Howmuchofa tax increasewouldyousupport through a bond referendum, assuming the projectsincludedwereacceptableto you? (RochesterPublicSchoolDistrictResidentsOnly) 50% $219.4million $210million 23% 5% 9% 8% 9% 13% 14% 19% Non-Parent Residents (Non-Staff) $195million 38% 6% 13% 7% 9% 7% 15% 5% Parent Residents (Non-Staff) $180million $163million Staff Residents 40% 6% 13% 7% 8% 5% 17% 4% I would only support a smaller bond referendum I'm not sure/need more 9% All Residents 32% 5% 11% 8% 9% 15% 11% information I would not suppo rt any bond referendum 0% 20% 40% 60% 80% 100% 44 Survey Results Plainview-Elgin-Millville SchoolDistrict 45 15
1/21/2020 WhatadvicewouldyougivetheSchool Board regarding Districtfacilities? (P-E-MSchoolDistrictTaxpayers Only) 100% 90% 81% 75% 80% 64% 60% 40% 23% 18% 16% 13% 20% 8% 7% 2% 3% 0% Create a plan, based on Undecided/Would need Do nothing at this time survey feedback, and ask more information for voter support through a bond referendum All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 46 WhendoyoufeeltheDistrictshouldplan toaddressthe schools’ facilityneeds? (P-E-MSchoolDistrictTaxpayers Only) 100% 80% 73% 61% 60% 52% 36% 34% 40% 30% 29% 20% 16% 20% 11% 10% 7% 6% 3% 2% 1%1% 3% 3% 2% 0% As soon as Within the next In 6-10 years Never Undecided possible 2-5 years All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 47 ScienceClassrooms Estimatedcost:$1.49million How likely would you be to support a plan that providesfundingtoupdatethescienceclassrooms? (P-E-MSchoolDistrictTaxpayers Only) 100% 80% 67% 56% 60% 51% 41% 40% 30%31% 30% 26% 21% 13% 20% 9% 7% 6% 3% 5% 4% 0% Very likely Somewhat likely Not likely Undecided All Residents Staff Parents (Non-Staff) Non-Parents (Non-Staff) 48 16
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