TIK TOK The trending social network
Index About Tik Tok ... Content in Tik Tok Political communication in Tik Tok Tik Tok in quarantine days Perspective and benefits
About Tik Tok...
What is it? SOCIAL MEDIA PLATFORM
Look and feel MOBILE APP FOR IOS AND ANDROID Black, white, cyan and magenta Dynamic scroll by the feed of who you follow and the suggestions based on the interests
Starts Expansion BY BYTEDANCE China, 2016 Foreign markets, 2017 United States, 2018
Growth 2018: - Most downloaded app in USA. - More than 104 million downloads around the world - Declared as the #1 most downloaded app in IOS 2019: - Available in more than 150 countries and 75 languages - Declared the 7th most downloaded app worldwide - Declared as the #1 most downloaded app in IOS 2020: - Economic value stablished on 75 billion dollars
Users VIEWERS 500 million active users (2018) 56% 44% TIKTOKERS 41% between 16 and 24 years old 90% use the app daily of 52 minutes on average CELEBRITIES
How does it work? Algorithm! Analyzes the video using natural language processing and computer vision Boost technology Evaluation Suggestions of videos Videos with highest based on likes and engagement rates to fit the interests selected by the likes of a wide audience for users the visitors Artificial Intelligence
Differences with other social networks - Most downloaded app in USA. - More than 104 million downloads around the world - Declared as the #1 most downloaded app in IOS - No ads vs. Lots of ads - Z Generation vs. Y Generation - Short videos vs. Photos and videos - Sharing out and inside the app vs. Just sharing inside - Snapchat is a messaging app - Interaction not with your followers, with your contacts - Tik Tok is a much bigger platform than this one
Content in Tik Tok
What we find in TikTok PLAYBACKS POV (point of view) DANCE ART TUTORIALS or LIFE-HACKS
What we find in Tik Tok CHALLENGES HUMOR AESTHETICS VIDEO EDITS OTHER CONTENT
Danger! Hypersexualization of young people Excessive narcissism: Beauty Envy Complexes and damage on self-esteem
Political communication in Tik Tok
Marketing tool Hashtag challenges TikTok influencers TikTok advertising
Perspective and benefits SOCIAL RECOGNITION MONETARY PROFESSIONAL OPPORTUNITIES
Tik Tok in quarantine days
Entertainment tool More hours of phone use Challenges and interaction New!
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