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The trending social network
Index
About Tik Tok ... Content in Tik Tok Political communication in Tik Tok Tik Tok in quarantine days Perspective and benefits
TIK TOK The trending social network Index About Tik Tok ... - - PowerPoint PPT Presentation
TIK TOK The trending social network Index About Tik Tok ... - - PowerPoint PPT Presentation
TIK TOK The trending social network Index About Tik Tok ... Content in Tik Tok Political communication in Tik Tok Tik Tok in quarantine days Perspective and benefits About Tik Tok... What is it? SOCIAL MEDIA PLATFORM Look and feel
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About Tik Tok...
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What is it?
SOCIAL MEDIA PLATFORM
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Look and feel
MOBILE APP FOR IOS AND ANDROID
Black, white, cyan and magenta Dynamic scroll by the feed of who you follow and the suggestions based on the interests
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Starts
BY BYTEDANCE
China, 2016 Foreign markets, 2017 United States, 2018
Expansion
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- Most downloaded app in USA.
- More than 104 million downloads around the world
- Declared as the #1 most downloaded app in IOS
Growth
2018: 2019:
- Available in more than 150 countries and 75 languages
- Declared the 7th most downloaded app worldwide
- Declared as the #1 most downloaded app in IOS
2020:
- Economic value stablished on 75 billion dollars
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Users
90% use the app daily
- f 52 minutes on average
41% between 16 and 24 years old 500 million active users (2018)
VIEWERS TIKTOKERS CELEBRITIES
44% 56%
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Boost
How does it work? Algorithm!
Analyzes the video using natural language processing and computer vision technology Evaluation
Suggestions of videos based on likes and interests selected by the users Videos with highest engagement rates to fit the likes of a wide audience for the visitors
Artificial Intelligence
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- Snapchat is a messaging app
- Interaction not with your followers, with your contacts
- Tik Tok is a much bigger platform than this one
Differences with other social networks
- Most downloaded app in USA.
- More than 104 million downloads around the world
- Declared as the #1 most downloaded app in IOS
- No ads vs. Lots of ads
- Z Generation vs. Y Generation
- Short videos vs. Photos and videos
- Sharing out and inside the app vs. Just sharing inside
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Content in Tik Tok
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What we find in TikTok
PLAYBACKS POV (point of view) DANCE ART TUTORIALS or LIFE-HACKS
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What we find in Tik Tok
CHALLENGES HUMOR AESTHETICS VIDEO EDITS OTHER CONTENT
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Danger!
Hypersexualization of young people Excessive narcissism: Beauty Envy Complexes and damage on self-esteem
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Political communication in Tik Tok
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Marketing tool
Hashtag challenges TikTok influencers TikTok advertising
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SOCIAL RECOGNITION MONETARY PROFESSIONAL OPPORTUNITIES
Perspective and benefits
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Tik Tok in quarantine days
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Entertainment tool
More hours of phone use Challenges and interaction New!
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