SLIDE 4
- My aim here, is not to outline a ‘technological
sublime’, rather it is to begin the theoretical and empirical project of developing ‘cognitive maps’ (Jameson 1990).
- For the university this might imply a ‘reconfiguration’
- f the disciplinary and methodological approaches
we have taken for granted.
- It also has implications for pedagogy in terms of what
we teach and how we teach.
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As Matthew Fuller explains, we need to: Show the stuff of software in some of the many ways that it exists, in which it is experienced and thought through, and to show, by the interplay of concrete examples and multiple kinds of accounts, the condition of possibility that software establishes (Fuller 2008: 1). ‘in a sense, all intellectual work is now “software study”, in that software provides its media and its context... [yet] there are very few places where the specific nature, the materiality, of software is studied except as a matter of engineering’ (2006).
Thinking Software
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- As software increasingly structures the
contemporary world, curiously, it also withdraws, and becomes harder and harder for us to focus on as it is embedded, hidden, off-shored or merely forgotten about.
- The challenge is to bring software back into
visibility so that we can pay attention to both what it is (ontology), where it has come from (through media archaeology and genealogy) but also what it is doing (through a form of mechanology), so we can understand this ‘dynamic of organized inorganic matter’
Thinking Software
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- And... software wants to know all about us, even if we
haven’t been paying much attention to it...
- software technologies are recording huge amounts of
data about individuals and groups:
- (1) quantitative data, such as dataflows, times and
dates, information, prices, purchases and preferences, etc.;
- (2) ... but also qualitative feelings and experiences.
These software avidities are demonstrated when Twitter asks the user: ‘What’s happening?’, Facebook asks: ‘What’s on your mind?’, and the new Google+ inquires: ‘Share what’s new’.
Thinking Software
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