They're Just Not that Into Us: How Non-Profits Can Improve Donor - - PowerPoint PPT Presentation
They're Just Not that Into Us: How Non-Profits Can Improve Donor Trust and Confidence Carolyn Warnica Research & Information Management , Warnica Technology carolyn.warnica@warnicatech.com 416-655-8092 Mide Akerewusi Founder and CEO of
They're Just Not that Into Us: How Non-Profits Can Improve Donor Trust and Confidence
Carolyn Warnica
Research & Information Management,
Warnica Technology carolyn.warnica@warnicatech.com 416-655-8092 Mide Akerewusi Founder and CEO of AgentsC @AgentMide mide@agentsc.ca 416-557-7597
Mark Hallman Shub Sengupta Carolyn Warnica
OFFICIAL LAUNCH OF AFP GTA’S NEWEST RESOURCE: AFP INSIGHTS UNDERSTANDING TRUST AND ITS ROLE IN PHILANTHROPY ARE CHARITY WATCHDOGS TO BLAME FOR PUBLIC DISTRUST? OFFICIAL CANADIAN RELEASE OF AFP INSIGHTS INTERNATIONAL RESEARCH INTO PUBLIC TRUST IN CHARITIES WHAT CAN EACH OF US DO TO INCREASE PUBLIC TRUST AND CONFIDENCE IN CHARITIES?
Ø In 2017 - develop a vehicle to produce, curate, publish and share the best local and global thinking Ø Consolidate AFP knowledge Ø Ability to identify gaps in current research Ø Forum to share research and thought- leadership Ø Encourage and enhance critical thinking and practice, offer educational
Ø In 2018 - committee formed to bring the vision to life
Committee:
Ø AFP Toronto chapter members Ø AFP Foundation for Philanthropy Canada Ø AFP Toronto
Audience:
Ø AFP Toronto chapter Ø AFP Global Ø Global fundraising and philanthropy sector
ü Site will be selectively available ü Will serve to enhance credibility of the profession and identify AFP Toronto as thought-leaders
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proposition that someone is dependable
comes in large part from Oxytocin a neuro chemical 1
donations 2
2 Oxytocin infusion increases charitable donations regardless of monetary resources, Science Direct, 2011
At the same time as millennials tell us they don’t trust anyone … the companies that rely on trust are going through the roof, Uber and Airbnb are all about getting into the car of someone you’ve never met and letting someone who you know nothing about stay in your house.
Trust is a nebulous concept…
Canadians in 2014 donated $14.3 billion to the country’s 86,000 registered charities 21.3% of Canadians donate – a decrease of almost 20% form 2004. Donation size is also decreasing in Canada from 0.78%
American donors are two-and-a-half times more giving with 24.5% of USA tax filers gave 1.42% of their income in 2014
Women and higher social grades tend to be stronger supporters
The US shows huge levels of enthusiasm for giving, high levels
charities are having.
Trust is a volatile thing that cannot be relied on to remain constant. Older people and higher value donors have high enthusiasm for donating but feel overwhelmed by the requests they receive. Religion plays a key role - regular worshippers more likely to support charities
A great deal (27%) Quite a lot (27%) Very little (21%) Not sure (15%) Haven’t heard of (10%)
16 – 24 years old 65+ years old
“I feel overwhelmed by the number of requests”
Agree (57%) Neither agree nor disagree (28%) Disagree (15%) Agree (46%) Neither agree nor disagree (37%) Disagree (17%)
“Charity fundraising is intrusive” ”The charities I support keep me well informed about where my money goes”
Agree (44%) Neither agree nor disagree (36%) Disagree (20%)
Some organizations promote distrust of charities The press often hypes charity misconduct The Canadian public believes charities are vital to society but are unethical in practices Charities do not keep donors well informed about their work The public feels overwhelmed by charity requests
Q.
What wor
A.
method of building trust…
AI-SMS has built in intelligence to answer many
intelligence to answer many of your supporters comments
List three ideas your organization can implement to improve donor trust Is there a link between the decline in philanthropy and low levels of public trust?