The world s finest Cocktail Mixers! Small-batch & handcrafted - - PowerPoint PPT Presentation

The world’s finest Cocktail Mixers! Small-batch & handcrafted in Vermont

About Powell & Mahoney, Ltd.

 Est. 2010  Partnership of 2 Beverage Industry Veterans: Brian Powell & Mark

Mahoney, with over 50 years of Industry experience

• Stirrings
• Maui Beverage Frozen Cocktails & Smoothies
• Hand crafted in small batches in its own facility in Williston VT:
• Committed to owning the supply chain: intense scrutiny from

formulation, to ingredient selection, choice of packaging & production

• VERTICALLY INTEGRATED!
• ALWAYS all natural & highest quality ingredients in every

recipe

Vision

 To become THE Premium brand in the Cocktail Mixer category and in so

doing, reinvigorating & modernizing the category for the 21st Century

 Refresh & recreate the “mixer” category at retail, it starts by

RENAMING it…..we will begin to address it as the COCKTAIL CATEGORY

 Continue to offer consumers a range of the finest possible ALL NATURAL

mixing solutions that are consistently excellent with broad versatility to create myriad cocktail RECIPES in the comfort of their homes

 Offer Foodservice operators the ability to serve a premium, quality cocktails

with consistency & speed

 Create a valued, web-based, recipe-resource for all Home Entertainers  Create an international presence

Shelf sets – 4 ft.

Garnishes, Ingredients & Bitters

Premium Mixers Value Mixers Cocktail Sodas Cocktail Sodas & 1.75ml Mixers

Features & Benefits

Handcrafted in small batches with the finest all natural ingredients. This line defines the CRAFT revolution in the cocktail space!

 All recipes are All-Natur

Natural al and Gluten ten-Fr Free! ee!

• Appeals to a wide audience and aligns with consumer buying trends

 Ingredients include pure cane sugar: There is no other brand within our price-point

that contains the same high QUALITY ingredients!

• Delicious clean and crisp taste and calls for repeat customers

 Unique versatile flavors to the category: Ginger, Blood Orange, Peach Bellini,

Lemon Sour with Bitters, all-natural, Low-Cal Margarita and Hot Toddy

• Fits customer demand for all natural high quality new flavors

 Versatile flavors – each flavor can be mixed with virtually any spirit: Peach Bellini &

Blood Orange go well with Vodka, Rum, Prosecco, etc…..THOUSANDS of recipe

• ptions!
• Affordable luxury!

P&M Retail Ranking

• 1. Margarita
• 2. Bloody Mary
• 3. Bellini
• 4. Low Cal Margarita
• 5. Mojito
• 6. Lemon Sour with

Bitters

• 7. Blood Orange (new)
• 8. Cosmopolitan
• 9. Pomegranate
• 10. Ginger
• 11. Hot Toddy (seasonal)

Industry Data & Trends

SPINS Data

• P&M Sales are UP

285% over last year!

• P&M represents 19%
• f the category
• P&M is the #2 brand

in the category (SPINS) with only a 7% ACV

• 69% of our sales are

in the Northeast… we are expanding! Recent wins

• Wegmans
• HEB
• Whole Foods
• BevMo
• Total Wine
• Marriott’s Courtyard

properties

Where can you find P&M?

We are sold through finer specialty grocers, smaller specialty food stores, finer liquor stores, Home & Outdoor stores (terrain) and restaurants across the country We are in either Specialty or Grocery sections: wherever the Cocktail Set is established in finer food stores

Competition:

 Stirrings – shrinking  Tres Agaves - $10  Zing Zang – MSG ingredients, big

distribution gains

 Freshies – limited distribution  Jose Cuervo – Diageo  Mr. & Mrs. T’s – Dr. Pepper/Snapple  Dailey’s – Retail dominant RTD –

moving emphasis to RTD pouches

 Finest Call – Foodservice dominant  Master of Mixers – Better quality

value brand – not all natural

 Scales – Top emerging low calorie

brand – artificial sweeteners

 Baja Bob’s – established low calorie

“value” brand – artificial sweeteners

 Various smaller local mixers –

particularly Bloody Mary

 Make it yourself…much more

expensive & messy

Promotional Support:

Ability to co-promote with spirit brands

 Shelf talkers  NECKER Coupon, ads and digital support  $6.99 to $7.99 price point (East & West)

Promotional schedule: Grocery/Specialty

 20% OI March 1st through April 30th

• Three national deals each year to align with seasonality
• Early spring, summer & holiday

ALL AMERICAN!

As cocktails are a uniquely American innovation, so too are all of our products! All Components made in the USA: Glass, Box, Labels & Liquid Bottled and Warehoused in Burlington, VT

General Highlights: Operations

All-Natural Ingredients All Mixers are Gluten-Free Powell & Mahoney Cocktails are produced at our own facility in Burlington, VT. Each Mixer is carefully handcrafted in small kettles with thoughtfully & lovingly blended ingredients.

Margarita

Powell & Mahoney’s Margarita is a homage to the recipe developed in Northern Mexico in the late 1930’s. Prior to the 1930’s Tequila was consumed by locals, “straight” and many of the local brands were quite pungent and inconsistent. A simple recipe was developed to make the tequila more drinkable and boy did they hit the mark on this one! This recipe is consistently excellent and true to the origin and spirit

• f the Margarita – using REAL Orange OIL as
• pposed to orange liquor to bring you a truly authentic

experience! Made with only the finest fruit varietals, and pure cane sugar.

Cheers!

Bloody Mary

All Natural & Gluten-Free – 24 ingredients in all! Original New York RECIPE & made with Vermont pure water! Powell & Mahoney’s Bloody Mary is a toast to the history of the cocktail. It is said that Ferdinand Petiot created the Bloody Mary in 1934 at the St. Regis Hotel and our recipe pays homage to one of the worlds most revered & perfectly balanced

• cocktails. Using only the finest ingredients, and

those available in 1934, we’re proud to present an

• riginal and historical treat.

Cheers!

The Bellini was invented by Giuseppe Capriati, founder of Harry's Bar in Venice, Italy. Because of its unique pink color, Capriati thought the color reminded him of a painting by Giovanni Bellini…so he named the drink the Bellini. Italy’s favorite cocktail has taken America by storm and it has quickly become a staple at celebrations and brunches! The P&M Bellini mixer consists of puréed white peaches and with a bit of orange juice and raspberry.

Peach Bellini

Cheers!

Mojito

Traditional, Original CUBAN Lime & pure cane sugar recipe. Powell & Mahoney’s Mojito is simple and perfectly

• balanced. We steep our own fresh mint to give you the

full fresh experience of fresh muddled without the mess and the misfires. As Mark Mahoney has often said, “There may be no worse cocktail than a bad Mojito and there is arguably nothing better than a great one!” Our goal is to bring you a perfect, authentic Mojito experience every time, using only the finest ingredients mixed using the original recipe of Cuba.

Alegrias!

A complete game-changer for the category! All-natural Only 30 calories per cocktail! All the flavor and complexity of our cane sugar- based mixer! Sweetened with agave syrup and pear juice! No artificial flavoring, preservatives, or chemical after taste!

Lo-Cal Margarita

Alegrias!

Cosmopolitan

Traditional Cranberry Lime, Lemon (& hint of

• range oil) and pure cane sugar

Powell & Mahoney’s Cosmopolitan is a homage to the recipe developed in South Beach, Miami, FL in the late 1970’s. No, this cocktail was not created for “Miranda & Carrie,” it dates back 20 years before that to Miami Beach, where it became the signature drink of that city’s Renaissance. This recipe is consistently excellent and true to the

• rigin and spirit of the Cosmo: it’s pink, it’s

PROUD and still the sexiest cocktail around!

Cheers!

Blood Orange available April 2013 Original Tad Carducci 2013 Recipe Crafted with the finest, Italian Blood Oranges & pure cane sugar Tart & semi-sweet Ideal for martini’s (one to one parts) or innumerable cocktails – let your imagination take you away to Tuscany!

Blood Orange – New!

Cheers!

The Pomegranate, known as an antioxidant superpower, was initially mixed as a pomegranate martini and created for at-home entertaining. As word spread, it struck a chord with hosts and hostesses and soon became a household phenomenon from coast to coast. “Simple, crisp & refreshing" was our objective in developing our very own recipe for all-in-one cocktail solutions for your home entertaining: Pure cane sugar, eureka lemon juice, Valencia orange oil, perfectly balanced to mix with your choice of vodka, tequila, or gin.

Pomegranate

Cheers!

In 1872, an Englishman, Elliot Stubb disembarked in Peru with the aim of opening a bar. In his bar, Stubb’s signature cocktail was a "sour," which was made with whiskey, a citrus mix and sugar. The new drink spread to social clubs and eventually became lemon based in the USA for such drinks as Whiskey Sours & the Old Fashioned. Our mix is incredibly versatile and contains only the finest natural ingredients – Eureka Lemon Juice, pure cane sugar, and our own orange bitters- perfectly balanced for a wide range of dynamic & refreshing cocktails.

Lemon Sour

with Bitters

Cheers!

Ginger

Powell & Mahoney’s Old Ballycastle ginger is a family recipe from the “old Sod,” where ginger ale was invented in 1851, County Antrim, Ireland. Made from the finest, all-natural ingredients, herbs and spices, this mixer is incredibly versatile as a savory & spicy ingredient to mix with all forms of spirits Ideal for Moscow Mules, Kentucky Mules and Dark & Stormies For generations, Ginger has been revered for its many functional

• properties. This recipe packs a wallop of spicy, soothing,

therapeutic ginger in every sip that’s satisfying & warming….with a lingering “tickle.” It also contains fennel, milk thistle and elderflower Perfect as a sippable soft drink for children and adults, or as a mixer with whisky (as a Hi-Ball), rum, vodka or brandy.

Sláinte!

A Bloody Evolution!

 Unprecedented new, gourmet flavors for the category All natural, proprietary recipes Line priced - $6.99 SRP SPICY, SPICIER & SPICIEST profile Category’s top selling flavor – Bloody Sriracha is one of America's new favorite flavors! Look to place all three flavors in all sets

Tonic Water

750 ml SRP: $4.99 to $5.99 Low calorie & semi sweet! All Natural with pure cane sugar Higher quinine Includes fresh grapefruit peel/oil, star anise and allspice: a truly authentic and unique experience with gin, vodka or tequila Completely unique to the category! Developed by Tad Carducci

Cheers!

750 ml SRP: $4.99 to $5.99 All Natural with pure cane sugar Low calorie & semi-sweet Includes fresh ginger, fennel, elderflower & milk thistle: a lighter, effervescent cousin of our powerful, Old Ballycastle Ginger mixer Completely unique to the category! Ideal mixer for brown spirits, but also developed to enjoy “straight” over ice as a truly adult, non-alc alternative to super sweet sodas & flavorless carbonated club soda & waters Developed by Tad Carducci

Ginger Ale

Cheers!

• 1. Dirty Martini
• 2. Grenadine
• 3. Sweetened Lime Juice Cordial
• 4. Simple Syrup



All Natural



Line Priced



12 oz with resealable cap



Essential for all at-home mixologists



$4.99 SRP



One-stop shop for the category



Coming in January

Bar Essentials

Cheers!

Tad Carducci Creations:

Tad has joined the Powell & Mahoney team to help drive our innovation efforts! Tad Carducci is a nationally recognized leader in the craft cocktail revolution and his “Barbeque Daisy” (served at his bar in the Chelsea Market, THE TIPPLER) was recently heralded by the Huffington Post as New York City’s “#1 destination cocktail!” P&M’s Blood Orange and our new line of Fancy Cocktail Sodas have been developed by Tad’s incredible experience, imagination & his unparalleled palate!

— Current Customers —

Sales Support: Phone: 978-745-4332

Meredith Cyr meredith@thirsty1.com

• r

Brian Powell Co-Founder brian@powellandmahoney.com info@PowellandMahoney.com www.PowellandMahoney.com