The University of Virginias College at Wise December 7, 2017 - - PowerPoint PPT Presentation

December 7, 2017 Charlottesville, Virginia

The University of Virginia’s College at Wise

Donna Price Henry, Ph.D. Chancellor

UVa Va-Wise e He Headcou

• unt by F

Fall Term

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Degree-seeking 1,658 1,612 1,627 1,680 1,608 1,618 1,585 1,477 1,396 1,377 1,250 Non-degree seeking 145 352 388 310 459 802 706 705 632 845 849 Total 1,803 1,964 2,015 1,990 2,067 2,420 2,291 2,182 2,028 2,222 2,099

1,658 1,612 1,627 1,680 1,608 1,618 1,585 1,477 1,396 1,377 1,250 145 352 388 310 459 802 706 705 632 845 849

500 1,000 1,500 2,000 2,500 3,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

UVa-Wise Fall Enrollment

Degree-seeking Non-degree seeking

Fal all 2017 2017 Recr cruitm tment – Mitigating F Factors

• Early FAFSA radically redefining recruitment funnel
• Population decline and demographic shift in Southwest Virginia
• Decline in out of state applicants
• Competitive nature of the marketplace

Recru ruitm tment Cost – One e Studen ent

Private (4 year) $2,232 UVa-Wise $1,842 Public (4 year) $ 578

Source: 2016 Cost of Recruiting an Undergraduate Student; Ruffalo Noel Levitz

The Prospe pective Stud udent Jour urney

PSAT/SAT/ACT/NRCCUA Search; College Search Websites; SEO College Fairs; High School Visits; Referrals; Website; Print materials On Site Admission programs; Virginia Free Application Weeks; High School group visits; campus visits; targeted mailings; calls Financial Aid; Admitted Student Days; campus visit; social media, email, calls, housing Orientation, Welcome Week

St Student Sea Search

• Name Lists purchased from SAT, ACT, NRCUA – 80,000 total
• Junior/Sophomore prospects receive:
• Personalized
• 20 emails
• Personalized landing site with videos
• Senior prospects receive:
• Personalized mailer
• 15 emails
• Personalized landing site with videos

Commu munication Strategi egies with Pros

• spec

ective S e Studen ents

• Content Marketing
• Admissions Events
• Print/Digital Materials - http://awiseview.com
• Email Marketing
• Social Media
• Pay Per Click Advertising
• Personal calls

Top First Source C Contact - Enrol

• lled

ed

• PSAT/SAT/ACT Search
• Onsite Admission/Virginia College Application Week
• Website Visitors – requests for information
• Virginia Tour
• Application

Soc Socia ial l Med edia ia St Strateg egy

beawisecavalier facebook.com/uva.admissions @UVaWadmissions @uvawiseadmissions

Fal all 2018 2018 – Off ff t to a Gre reat Start rt

18.5% 15.1% 46.3%

Undergraduate Educati tion Initi tiati tives

STEM

• Strategic fund for Computer Science,

Software Engineering, Cyber

• Women in STREAM

Accreditation

• Current – ABET, CCNE, CAEP (computer

science, software engineering, nursing, and education)

• Future (planned) – NASM, ACS, AACSB,

NASD (music, chemistry, business, and art)

Liberal Arts Core

• Critical thinking, analytical

reasoning, effective verbal and written communications, teamwork, problem-solving Experiential Learning

• Undergraduate Research Support
• International Study
• Wise Works

An Anticipated Capital Improvements

• Renovations planned for Wyllie, Darden, and Zehmer Halls
• Renovations to Sandridge Science Center Lab Wing
• Improvements to faculty and student research labs
• Music Education Building
• New Technology Building

Marketing, R Recruitment, a and S d Scholarship p Suppo port

Recruitment and Marketing

• Website enhancement, updated

admissions materials, social media marketing, additional admissions recruiters

• Program specific marketing and

recruiting for nursing, education, natural sciences, CS, SE, Math Undergraduate Growth Funding Scholarship Program

• Provides $2,000 for each Virginia

full-time student to lower the cost

• f attendance.
• Supplemental support of $2,000 for

each student, in increments of 250 students from VA

Ongoing operating costs: $1,306,020 FTE Staff: 5 Ongoing operating costs: $5,481,000 FTE Faculty: 15 and FTE Staff: 20 Total: $6,787,020

Unde dergraduate P Program P Planning

Business Program Accreditation

• Specialized

accreditation for business and accounting Registered Nurse (RN) to Bachelor of Science in Nursing (BSN) Online

• Provides a flexible,
• nline format for RNs

to complete the BSN B.S. Integrated Science and Technology

• An interdisciplinary

major combining science, business, technology, and social science

Ongoing operating funds $290,636 FTE Faculty: 1 FTE Staff: .5 Ongoing operating funds $2,205,320 FTE Faculty: 12 FTE Staff: 3 Total: $4,185,956 Ongoing operating funds $1,690,000 FTE Faculty: 8 FTE Staff: none anticipated at this time

Graduate Program Planning ng

M.A. Teaching

• Concentrations may

include curriculum and instruction, reading, library sciences and special education M.S. Social Work

• Instruction includes

human condition and societal advancement M.S. Computer Science

• Advanced education

in computer science to prepare students for leadership roles

Ongoing operating funds: $861,768 FTE Faculty: 6 FTE Staff: 3 Ongoing operating funds: $1,273,695 FTE Faculty: 10 FTE Staff: 2 Ongoing operating funds: $277,560 FTE Faculty: 3.25 FTE Staff: 2 Total: $2,413,023

Operational Support rt

Academic Support

• Additional staff to support

academic programs, including librarians, academic counselors, tutors and others as determined Operating Support

• Staff to fill currently vacant

positions and to maintain new facilities, e.g. financial office, bursary, groundskeepers, landscapers, housekeeping and maintenance Information Technology Infrastructure

• Resources to support and

enhance educational and

• perational technology

infrastructure

Ongoing operating funds: $606,400 FTE Staff: 10 Ongoing operating funds: $571,625 FTE Staff: 10 Total: $1,503,025 Ongoing technology improvement funds: $325,000

Pl Plan Ph Phases

Phase I – FY19

• Plan is partially funded to

support tuition reduction program, admissions and recruitment, undergraduate and graduate programs planning, business accreditation, and

• perational support

Phase II – FY20

• Plan is fully funded, including

new undergraduate programs, graduate program planning, tuition reduction program, recruitment and marketing, IT and operational support

Phase II ongoing operating funds $14,889,024 Phase I operating funds $8,538,532

Ongoing Operating Costs Additional FTE Phase I FY 19 Phase II FY 20 Undergraduate In-State Growth Funding Initiative $5,481,000 35.00 $5,481,000 $5,481,000 Bachelor of Science-Integrated Science & Technology $2,205,320 15.00 $500,000 $2,205,320 Graduate Programs $500,000

• M.A. Teaching

$277,560 5.25 $277,560 M.S. Social Work $861,768 9.00 $861,768 M.S. Computer Science $1,273,695 12.00 $1,273,695 Total Graduate Programs $2,413,023 40.25 $2,413,023 Information Technology Infrastructure $325,000 $162,500 $325,000 Accreditation of Business Department $1,690,000 8.00

• $1,690,000

RN to BSN $290,636 1.50

• $290,636

Admissions, Marketing and Recruitment $1,306,020 5.00 $1,306,020 $1,306,020 Academic Support $606,400 10.00 $303,200 $606,400 Operating Support $ 571,625 10.00 $285,812 $571,625 Total Growth Investment $14,889,024 110.75 $8,538,532 $14,889,024

Antici cipated Out Outcomes s

• 1. Additional baccalaureate and new graduate programming is

expected to increase UVa-Wise enrollment.

• 2. Advancing the educational profile of the College and the educational

demographics of the region will help to attract businesses and foster innovation.

• 3. UVa-Wise’s economic footprint was estimated at $84 million in an

independent study conducted last year. Additional students, faculty, staff, and their families would greatly contribute to the economy.

• 4. Additional baccalaureate graduates, master’s credentialed teachers,

and master’s level professionals would translate to many tangible

• utcomes in K12 education, healthcare, and business.