The Ultimate Package Branding, Covers, & Blurbs WHITNEY G. - - PowerPoint PPT Presentation

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The Ultimate Package Branding, Covers, & Blurbs WHITNEY G. - - PowerPoint PPT Presentation

Oct 02, 2023 359 likes •895 views

The Ultimate Package Branding, Covers, & Blurbs WHITNEY G. WHO IS WHITNEY G.? INTRODUCTION 2 The bestselling books arent necessarily the best books. They just have the best packaging Whitney G. 3 No, really

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The Ultimate Package

Branding, Covers, & Blurbs

WHITNEY G.

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WHO IS WHITNEY G.?

INTRODUCTION

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“

The “bestselling” books aren’t necessarily the “best” books. They just have the best packaging”—Whitney G.

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No, really…

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“

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It’s the packaging…

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THINGS TO DISCUSS PART I. BUILDING THE ULTIMATE PACKAGE

  • -What This Means
  • -How to Test It via Launch Type
  • -4-figure Author Mindset, 5-figure Author Mindset, 6 & 7-

figure Author Mindset

  • -Wide Packages & Kindle Unlimited Packages

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THINGS TO DISCUSS PART II. ANALYZING THE PACKAGE

  • -Tools You Can Use
  • -Writing to Market Packages vs Writing from the Heart
  • -Methods to Save You Time
  • -Real-World Examples from the Audience

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THINGS TO DISCUSS PART III. QUESTION & ANSWER SESSION

  • -If you have a question, hold it until the end of each

section. (For a very good reason)

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THIS IS 100% ME

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Building the Ultimate Package

Let’s start with a overview

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6,026,124 ebooks

How can you make your book stand out?

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One of the simplest parts…

Your Cover

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THE THUMBNAIL TEST

  • Author name clear?
  • Title clear?
  • Image clear
  • On par for the genre?

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THE THUMBNAIL TEST

  • Author name clear?
  • Title clear?
  • Image clear?
  • On par for the genre?

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The STANDOUT TEST

Your Cover Goes Here

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Title thoughts

▹ 4-figure author thoughts: I’ve already paid for this cover, though… ▹ 5-figure author: I’ll change it later. It’s not that urgent right now. ▹ 6 & 7-figure author: I just emailed my cover designer. I’ll get it done ASAP.

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One of the most overlooked parts…

Your Title

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Title thoughts

▹ 4-figure author thoughts: Not changing

  • it. I’m too attached.

▹ 5-figure author: Well, it’s selling okay for now, so I’ll “consider” ▹ 6 & 7-figure author: I just emailed my cover designer & I’m researching alternatives.

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Title thoughts

▹ You’re trying to reach NEW readers ▹ Don’t waste your time on their feelings ▹ Look at the comps in your “neighborhood” (genre) ▹ ADJUST (Also: Would YOU Read it?)

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First Example

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The problem is the TITLE…

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First Example

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”Comps” in the OFFICE ROMANCE neighborhood Hero in suit/Couple in passionate embrace Short, playful title

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Second Example: Sincerely, Carter

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Sincerely, Carter

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  • -Close enough to the

“comps” in my neighborhood

  • -Also different enough

to stand on its own.

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One of the hardest parts…

Your Blurb

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Blurb thoughts

▹ 4-figure author thoughts: Ugh. I hate

  • blurbs. This is good enough.

▹ 5-figure author: I have another book to

  • write. Can’t worry about an old book.

▹ 6 & 7-figure author: I need every blurb to be 100% “crack.”

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Blurb thoughts

▹ DO introduce the characters in an intriguing way ▹ DO allude to the trope if there is one ▹ DO craft the premise without giving too much away

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Blurb thoughts

▹ DON’T waste time building the world in your blurb ▹ DON’T lie to the reader ▹ DON’T bore the reader with the whole damn story

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Blurb thoughts

▹ From New York Times bestselling author Jane Doe comes a steamy friends to lovers romance. ▹ From USA Today bestselling author Tommy Smith comes a new sexy contemporary romance.

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Blurb thoughts

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Let’s be honest

Would you read this book?

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BLURB #1 It was more than just a one-night stand. Chelsea was there for me when I needed her. Now, she's the one who needs help. Luckily, I'm just the man for the job. MI6 and their orders be damned. She's worth going rogue for… ### Questioning the Blurb

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BLURB #2 She’s tied up at work...by her boss. The last thing Lochlan wanted in a new assistant was some inexperienced, gorgeous, submissive blonde. However, a promise to a friend ensures that’s exactly what he’s stuck with. Questioning the Blurb

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BLURB #2 (ctd) May knows she’s out of her league, not only in her new job, but with her boss. He makes her want things she’s never considered—kinky, sensual, wicked things. When trouble at home shows Lochlan more about her life than May wants him to see, there’s no stopping the sexy protector suddenly determined to claim not only her body, but her heart as well. Questioning the Blurb

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When in doubt, toss it

  • ut…

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The bestselling books have the best samples…

Your 10% Bite

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A 10% EXPERIMENT

  • DO NOT DO THIS!

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Taking a 10% Bite

You need the opinions of someone other than your beta readers

85% love rate

Anything less and you’ll need to make some adjustments

Sampling 20 readers

Anywhere between 20-50 is great.

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Everything You Do & the Reader Expectations…

Your Branding

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Whitney G’s brand

  • 1. Whatever release date she says, add 3

days.

2.Alpha male, feisty heroine, lots of witty

banter Show and explain your web, app or software projects using these gadget templates.

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Author name placement & font Genres selected & “lane driven” Streamlining & marketing

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Packaging Order Kindle Unlimited Cover (& Title) 10% Bite Blurb

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Packaging Order Wide BLURB & Cover 10% Bite Title

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WE made it! PART II. ANALYZING THE PACKAGE & SALES

  • -Study the bestsellers (unless you don’t want a bestseller)
  • -Avoid washed out colors or competing fonts
  • -Make sure your blurb is un-walkaway-able from
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Short pit stop! Writing to Market (Packaging)

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ROMANCE TITLE vs MAINSTREAM TITLE

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BLURB = 100% CRACK. BRANDING = Reader Wants 10% BITE= small segment

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The part no author wants to hear….

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My life was on track. The plan?

  • Finish my MBA
  • Get out of the hotel
  • Finally date James, my manager

With only three months left, everything was set. Then he walked in. What I thought was just a difficult guest toppled my life in ways I didn’t plan for. He was an asshole, demanding, and more alluring than should be legal. I had a path. He destroyed it. What now?

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An irresistibly steamy college sports romance. Heath Taylor. Laid back. Easy going. Fastest guy on two skates and chill to a fault, at least that’s what they say. Until Kara.

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She’s tied up at work...by her boss. The last thing Lochlan wanted in a new assistant was some inexperienced, gorgeous, submissive blonde. However, a promise to a friend ensures that’s exactly what he’s stuck with.

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Any questions?

You can find me at @whitneyg.author & www.theindietea.com! <3 <3 <3

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