Effects of religious priming concepts on prosocial behavior - - PowerPoint PPT Presentation

Effects of religious priming concepts on prosocial behavior towards ingroup and outgroup

Batara, Jame Bryan Franco, Pamela Quiachon, Mequia Sembrero, Dianelle Rose

Department of Psychology University of San Carlos, Cebu City jamebatara5@gmail.com

Prosocial Behavior

• a descriptive term that refers to behaviors as acts that benefits others although

costly to oneself (Eisenberg, Fabes, & Spinrad, 2007).

Priming

• activating related conceptual representations in an individual’s memory which

can lead to thinking and behaviors in line with such activated representations (Bargh, Chert, & Burrows, 1996)

Social Categorization

• ingroup (as opposed to outgroup) refers to a group wherein an individual

shares similarities with the members and these similarities may be based on kin, being friends, similar values, and beliefs among others (Triandis, 1994)

• Growing studies have found a positive link between religiosity and

prosocial behavior (for recent reviews, see Oviedo, 2015 and Saroglou, 2013).

• Experimental investigations through priming religious contexts and

concepts have led to mixed results (for recent review, see Shariff, Willard, Andersen, & Norenzayan, 2016).

• It has also been found that religion is consistently linked to prosocial

behavior towards ingroup compared to outgroup (minimal prosociality; Saroglou, 2013).

• Ritter and Preston (2013) suggested that the three different religion-

related primes (agent, spiritual, institutional) may lead to different levels

• f prosocial behavior.

What the literature says…

Agent Prime Spiritual Prime Institutional Prime Religious Priming Concepts Social categorization of the target of prosocial behavior Ingroup Outgroup

Religious Primes

Social categorization of the target of prosocial behavior

Debriefing Cover Story video

Religious Priming Concepts showed significant effect towards prosocial behavior whereas Social Category of the target of prosocial behavior did not. Spiritual prime showed the most effect in increasing prosocial behavior.

Priming concepts differ in their influence towards prosocial behavior

Spiritual primes elicited the most prosocial behavior than other primes.

• In construal level theory, abstract thinking and concrete thinking have

different effects on the people’s cognition and behavior (Trope & Liberman, 2010) .

• spiritual primes are believed to activate a person’s abstract thinking (Ritter

& Preston (2013).

• Abstract thinking led Christians to exhibit less prejudice towards outgroup

(Luguri, Napier & Dovidio, 2012).

Regardless of who is in need, participants were still willing to help.

• Filipino respondents were willing to help regardless of the social categorization of

the target (Batara, 2015) .

• In Kapwa theory, Filipinos treat both close and distant others as part of their shared

inner self and this somehow reflects in interacting with others (Enriquez, 1992).

• It is not about maintaining smooth interpersonal relationship alone but Filipinos are

most concerned with pakikipagkapwa or treating others as fellow (Clemente et al., 2008).

• Maka-Diyos seems to be the central value of Kapwa (Clemente et al., 2008).

Batara, J. B. L., Franco, P., Quiachon, M., & Sembrero, D. R. (in press). Effects of religious priming concepts on prosocial behavior towards ingroup and outgroup. Europe’s Journal of Psychology.

Department of Psychology University of San Carlos, Cebu City jamebatara5@gmail.com

Thank you!