THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT Neil Berry VP - PowerPoint PPT Presentation

THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT Neil Berry VP & MD International Comcast Technology Solutions

TV FUTURES GLOBAL INITIATIVE COMMISIONED IN PARTNERSHIP WITH BUSINESS MODEL INNOVATION IN THE OTT LANDSCAPE

1.6B 455 TV In Households 1.2B Scripted TV Shows Tablet Devices 1065+ 2.4B OTT Services Smartphones 812M 62% Video Viewers Of World Watches Digital Video Sources: FX, Independent Study, 2016; SNL Kagan, OTT Services 2016 and Global Multichannel Top Operators, Q3 2016 Video Comcast Technology Solutions Confidential & Proprietary 4

Source: Ovum 5 Comcast Technology Solutions Confidential & Proprietary

20,000 WORLDWIDE PAY-TV SUBSCRIBERS LIVE EVENTS ANNUALLY VIDEO VIEWS 14 C URRENCIES

NEW DEVELOPMENTS IN AVOD, TVOD AND SVOD BUSINESS MODEL INNOVATION – HYBRIDITY MATCHING THE RIGHT BUSINESS MODEL WITH THE RIGHT CONTENT AND THE RIGHT AUDIENCE WINDOWING INNOVATION

”IT’S NO SECRET TO ANYBODY THAT TRADITIONAL TV IS NO LONGER A GROWTH BUSINESS – IT IS FLAT AT BEST, AND WITH DECLINING VIEWERSHIP. BROADCASTERS NOW HAVE TO INNOVATE TO STAY AFLOAT.” Major Broadcaster , London, December 2016 – Source MTM 10 Comcast Technology Solutions Confidential & Proprietary

MORE TARGETED OTT SERVICES 11 Comcast Technology Solutions Confidential & Proprietary

THE SQUEEZED MIDDLE Market dominated by giants Smaller agile services appearing – Al La Carte Consumers spoilt for choice

CONSUMER CONSUMER RETENTION ACQUISITION REVENUE PRODUCTS & RECOGNITION OFFERINGS Conversion QoE Incentives Campaigns CSR Tiers, Payment Bundles, and Tax Payment & Pricing Processing Content Methods UX Premium Marketing Add-Ons Costs Content Costs

Tennis Grand Upsell via campaign User cancels and is cross-sold Slam 2016 Automated end of subscription new content - doesn’t churn Upsell via targeted 20% off Kids Playtime € 3 World Cinema Add-On € 7 promotion Upsell a Premium Movies Add-On € 10.99 choice at POS Basic Movies € 5 Everything Subscription $15.99 Purchase Month 1 Month 2 Etc.

TAKE-UP OF PRICING INNOVATIONS 17 Comcast Technology Solutions Confidential & Proprietary

18 THE RIGHT BUSINESS MODEL WITH THE RIGHT CONTENT TO THE RIGHT AUDIENCE

"If I have seen further, it is by standing on the shoulders of giants." Sir Isaac Newton, London, February 1676

3 TRENDS FOR THE NEXT FIVE YEARS SMART HOME 26 Comcast Technology Solutions Confidential & Proprietary

27 Thanks Download White Paper Comcasttechnologysolutions.com/resources Neil.berry@comcast.com