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THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT
Neil Berry VP & MD International Comcast Technology Solutions
TV FUTURES GLOBAL INITIATIVE COMMISIONED IN PARTNERSHIP WITH
BUSINESS MODEL INNOVATION IN THE OTT LANDSCAPE
THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT Neil Berry VP - - PowerPoint PPT Presentation
THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT Neil Berry VP - - PowerPoint PPT Presentation
THE SECOND WAVE OF THE FUTURE OF MULTIPLATFORM OTT Neil Berry VP & MD International Comcast Technology Solutions TV FUTURES GLOBAL INITIATIVE COMMISIONED IN PARTNERSHIP WITH BUSINESS MODEL INNOVATION IN THE OTT LANDSCAPE 1.6B 455 TV
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Comcast Technology Solutions Confidential & Proprietary 4
Sources: FX, Independent Study, 2016; SNL Kagan, OTT Services 2016 and Global Multichannel Top Operators, Q3 2016 Video
455 1065+ 812M 1.6B 1.2B 2.4B 62%
Scripted TV Shows TV In Households Tablet Devices Smartphones OTT Services Video Viewers Of World Watches Digital Video
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Comcast Technology Solutions Confidential & Proprietary 5
Source: Ovum
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WORLDWIDE PAY-TV SUBSCRIBERS
VIDEO VIEWS
20,000
LIVE EVENTS
ANNUALLY
14 CURRENCIES
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MATCHING THE RIGHT BUSINESS MODEL WITH THE RIGHT CONTENT AND THE RIGHT AUDIENCE NEW DEVELOPMENTS IN AVOD, TVOD AND SVOD BUSINESS MODEL INNOVATION – HYBRIDITY WINDOWING INNOVATION
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”IT’S NO SECRET TO ANYBODY THAT TRADITIONAL TV IS NO LONGER A GROWTH BUSINESS – IT IS FLAT AT BEST, AND WITH DECLINING VIEWERSHIP. BROADCASTERS NOW HAVE TO INNOVATE TO STAY AFLOAT.”
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Major Broadcaster , London, December 2016 – Source MTM
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MORE TARGETED OTT SERVICES
Comcast Technology Solutions Confidential & Proprietary 11
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THE SQUEEZED MIDDLE
Market dominated by giants Smaller agile services appearing – Al La Carte Consumers spoilt for choice
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PRODUCTS & OFFERINGS CONSUMER ACQUISITION CONSUMER RETENTION REVENUE RECOGNITION
Conversion Incentives QoE CSR Campaigns UX Payment Methods Content Payment and Tax Processing Tiers, Bundles, & Pricing Premium Add-Ons Marketing Costs Content Costs
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Premium Movies Add-On €10.99
Upsell a choice at POS
Everything Subscription $15.99
Purchase Month 1 World Cinema Add-On €7 Upsell via targeted promotion
20% off Tennis Grand Slam 2016
Upsell via campaign Automated end of subscription User cancels and is cross-sold new content - doesn’t churn
Kids Playtime €3
Basic Movies €5
Month 2 Etc.
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TAKE-UP OF PRICING INNOVATIONS
Comcast Technology Solutions Confidential & Proprietary 17
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THE RIGHT BUSINESS MODEL WITH THE RIGHT CONTENT TO THE RIGHT AUDIENCE
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"If I have seen further, it is by standing
- n the shoulders of giants."
Sir Isaac Newton, London, February 1676
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3 TRENDS FOR THE NEXT FIVE YEARS
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SMART HOME
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Thanks Download White Paper
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