SHOW ME THE MONEY! THE NEW ERA OF LIVE OTT. Sye has started the synchronized live OTT revolution. That’s great, but where’s the business case? Well, we’re glad you asked. SYE SYNCHRONIZED LIVE OTT 2016 10 04
For the first time, you can deliver live OTT content with fixed low delay and frame-accurate synchronization across any device. Sye adapts to the underlying network quality and optimizes video transport for the highest possible quality – without ever losing sync. This lets your audience share a harmonized live experience and gives you a platform for engagement. And that’s just the start. SYE SYNCHRONIZED LIVE OTT PAGE 2 OF 13
LIVE BROADCAST AND LIVE OTT. TOGETHER AT LAST. Sye delivers a synchronized live feed. The second screen becomes a seamless extension of the first. It gives your audience a synchronized multi-screen experience with additional camera feeds, stats and commentary. It wins back the audience’s attention from the second screen which increases viewing time and ups the value of content. Better yet, it does it without competing with your content distributors/aggregators. Everybody wins. SYE SYNCHRONIZED LIVE OTT PAGE 3 OF 13
HEY CORD CUTTERS. PUT THE SCISSORS DOWN. Millennials’ over-developed sense of entitlement extends to their entertainment. They expect to watch on any device, skip the ads, and never lose a pixel. But as they are already stepping up from pocket money to real money, we better give them what they want. Sye’s synchronized stream delivers a ‘true live’ experience to an audience on any device. It lets them share the same experience without having to turn off their precious social channels for fear of spoilers. It puts them in control of the camera angle and the commentary. And if they decide to flip, Sye’s instant channel switching lets them do it with a simple swipe, without missing any of the action. SYE SYNCHRONIZED LIVE OTT PAGE 4 OF 13
SYE SOLVES F.O.M.O. IN THE ONLINE CONVERSATION. Variable delay in live feeds across multiple platforms kills the shared experience. It causes social interaction to break down and causes “Fear Of Missing Out” anxiety. Sye solves it. Because everyone’s in sync, they don’t need to turn off their notifications for fear of spoilers. In fact the opposite; they can embrace the online conversation knowing they’re seeing the same as everyone else – regardless of their location or device. Take that a step further, build your own social channel right into the live feed. Create a community that people want to join. SYE SYNCHRONIZED LIVE OTT PAGE 5 OF 13
RE-INVENTING THE 2 ND SCREEN ADVERTISING MODEL. By 2020, annual revenues from online and linear advertising are projected to exceed $266 billion. Sye can let you get a big piece of that pie. Synchronization makes the second screen a platform for engagement – and that gives you some of the most sought after advertising real estate on the planet. Personalize the ads to the viewer and what they’re watching. Offer them the shoes their favorite sports star is wearing. Suggest a pizza 15 minutes before half time. Make it relevant and personalized and you make it worth more. SYE SYNCHRONIZED LIVE OTT PAGE 6 OF 13
HIGHER QoE. BECAUSE EXPERIENCE COUNTS. Give your audience a great experience and you’ll keep them engaged. Sye enables fast, instant channel switching across multiple cameras on your 2nd screen, all in sync with the live broadcast for a true live OTT experience. Keep your viewers deep in their entertainment in a multiscreen experience . Let them switch seamlessly between TV, mobile device or laptop, or cast the live feed from their phone to the living room TV without missing a moment. SYE SYNCHRONIZED LIVE OTT PAGE 7 OF 13
BURN CHURN WITH QoS. Give sports fans a higher quality live OTT service and they won’t settle for the buffering and pixelation of a free online stream. Sye’s robust streaming protocol is specifically developed for Live OTT broadcasts and provides lower overhead and better stream resilience. The quick response time to increased network capacity enables the client to instantly display the highest bitrate possible, keeping your audience deep in their entertainment. Great Quality of Service keeps your customers – your customers. SYE SYNCHRONIZED LIVE OTT PAGE 8 OF 13
THIS JUST IN: BREAKING NEWS IS ALL ABOUT WHO’S FIRST. Sye removes unnecessary buffering and delivers your news to the end user within seconds of the actual event. Inform your audience with unfolding events as they happen. This not only draws the attention of millions, but also keeps them tuned into your channel. Build a reputation for being first, and watch your audience grow. SYE SYNCHRONIZED LIVE OTT PAGE 9 OF 13
TRUE LIVE BETTING NOW POSSIBLE. Sye makes it possible to place a bet as close to the actual live event as possible, increasing the betting window and driving further engagement. Add a synchronized live feed to your betting application and provide a greatly increased live betting experience for your audience wherever they are. SYE SYNCHRONIZED LIVE OTT PAGE 10 OF 13
BRING FANS CLOSER TO THE STADIUM. Sye puts your stadium screens and your fans’ mobile screens in sync with the live action. Take live motor racing. Driver-cam feeds keep viewers updated on lap times and pit stop details. But why stop there? Heart rate, adrenaline levels, dopamine feed – whatever you can think of to keep your fans in the crowd as well as the ones at home locked into the action. And let them be their own director – choose camera angle, audio feed, online statistics. Let them choose their own adventure. SYE SYNCHRONIZED LIVE OTT PAGE 11 OF 13
SLASH YOUR LIVE STREAMING COSTS. Sye supports delivery of streams to set-top boxes and OTT-enabled devices. With Sye you can cut your live streaming costs by using one common linear playout solution from the core network all the way to the end user’s device - differentiating delivery method by device type. SYE SYNCHRONIZED LIVE OTT PAGE 12 OF 13
HEADQUARTERS Net Insight AB Box 42093, 126 14 Stockholm +46 8 685 04 00 info@netinsight.net VISITORS ADDRESS Västberga Allé 9, Stockholm
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