The Regional Food Bank of Oklahoma www.regionalfoodbank.org Founded - - PowerPoint PPT Presentation

“Fighting Hunger…Feeding Hope”™

The Regional Food Bank of Oklahoma

www.regionalfoodbank.org

• Founded in 1980
• Mission: “Fighting Hunger…Feeding Hope”
• Largest private hunger-relief organization in

Oklahoma

• Administrative and fundraising costs below 4%
• Recognized as the outstanding non-profit in the

state with the first O.N.E. Award by the Oklahoma Center for NonProfits

“Fighting Hunger…Feeding Hope”™

Hunger in Oklahoma

“Fighting Hunger…Feeding Hope”™

Hunger in Oklahoma

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

DISTRIBUTION IN CENTRAL AND WESTERN OK

• In fiscal year 2014, the Regional

Food Bank distributed 47.8 million pounds of food through a network of nearly 1,100 charitable feeding programs and schools throughout 53 central and western Oklahoma counties.

“Fighting Hunger…Feeding Hope”™

Who We Serve…

• Families, living paycheck to

paycheck

• Children, living in poverty
• Seniors, living on fixed incomes
• Unemployed (and/or) under-

employed

“Fighting Hunger…Feeding Hope”™

The Working Hungry

“Fighting Hunger…Feeding Hope”™

Dis isaster Relief and Recovery ry

“Fighting Hunger…Feeding Hope”™

Programs and Services

“Fighting Hunger…Feeding Hope”™

Childhood Hunger Programs

• Food for Kids
• Backpack Program
• Kids Cafe
• Summer Feeding
• School Pantries
• School Breaks

“Fighting Hunger…Feeding Hope”™

Food for Kids Backpack Program

• The Backpack Program

started as a pilot program in 2003, serving 180 children in five elementary schools in Oklahoma County.

• Today, we are serving more

than 18,500 chronically hungry children in 501 elementary schools in 53 central and western Oklahoma counties.

• 100% participation from

OKCPS elementary schools for the first time ever. 3,300 children were added this year.

• Each child receives a

backpack filled with shelf- stable, nutritious food to sustain them over weekends and holidays when school meal programs are not available.

“Fighting Hunger…Feeding Hope”™

292 303 374 475 477 501 10,577 9,931 10,145 13,555 15,165 18,527

2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000

2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014

Food for Kids Backpack Program

Schools Kids

“Fighting Hunger…Feeding Hope”™

School Pantry Program

• The School Pantry Program was

piloted at two schools during the 2010-2011 School Year (PC and Western Heights).

• The Regional Food Bank is currently
• perating 124 School Pantries

throughout the metro area.

• During the 2013-2014 school year, the

School Pantry program served over 4,800 students and distributed 743,172 pounds of food – the equivalent of 619,310 meals.

“Fighting Hunger…Feeding Hope”™

65 1,400 2,875 4,867 2 42 91 124

• 1,000

2,000 3,000 4,000 5,000 6,000

2010-2011 2011-2012 2012-2013 2013-2014

School Pantry Program

Kids Schools

“Fighting Hunger…Feeding Hope”™

School Break Program Summer Feeding Program

• Regional Food Bank of Oklahoma

partners with 19 sites around the Oklahoma City metro including YMCA, OKC Parks and Rec, Boys & Girls Clubs and others, to provide lunch and snacks to students over the extended school breaks.

• Critical need for students

attending schools with year-round schedule.

• More than 14,500 meals meals

were provided to 1,183 students

• ver school breaks.
• Through a 12 year partnership with

USDA and the Oklahoma Department of Education, the Summer Feeding program provided more than 160,000 meals to 4,714 children at 73 summer feeding sites during fiscal year 2014.

• Summer Feeding for rural

communities is underwritten by a grant from the Sodexo Foundation.

“Fighting Hunger…Feeding Hope”™

Kids Cafe

• 34 Kids Cafe sites provide an afterschool safe

haven for at-risk youth where children can receive a meal and get help with homework and life-skills.

• Meals and snacks were provided to 2,600+

children in fiscal year 2014.

• We partner with churches, community centers,

housing authorities, Boys and Girls Club

• More fresh fruits and vegetables are made

available on a regular basis as we worked to improve the nutritional content of all meals.

“Fighting Hunger…Feeding Hope”™

500 1,000 1,500 2,000 2,500 3,000

FY11 FY12 FY13 FY14 819 1,020 2,000 2,653 20 23 35 34

Kids Cafe

Kids Sites

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

Senior Feeding Programs

• The Regional Food Bank assists with 18 Senior

Mobile sites and served about 1,200 seniors a month, providing nearly 14,000 meals during fiscal year 2014.

• There are 28 Senior Home Delivery sites in
• ur service area. Seniors who receive our

home delivery sacks get a nutritional supplement that helps them to hold off hunger at the end of the month when money is tight. These sites serve an average of 1,000 seniors a month.

“Fighting Hunger…Feeding Hope”™

Fresh Food Initiatives

• The Fresh Food Mobile Market provides fresh produce at no cost to recipients in a farmers’ market

style setting to 1,000 families at four sites each month.

• Urban Harvest
• 1,367 pounds harvested
• 700 Educational tours (403 under age of 18)
• 6,000 seedlings grown and distributed for community gardens
• 10,000 seed packets distributed
• Produce Distribution
• Nearly 10 million pounds in FY14; total of nearly 40 million pounds since FY10.

“Fighting Hunger…Feeding Hope”™

Fresh Food Mobile Market

• Fresh Food Mobile Market – 8 sites served

11,855 Oklahomans 314,215 pounds of fresh produce.

• Each month, the Fresh Food Mobile

Market provides each client an average of 26 pounds of fresh fruits and vegetables.

“Fighting Hunger…Feeding Hope”™

In fiscal year 2014…

• 1,895 pounds harvested
• 507 Educational tours (403 under age 18)
• 1,600 seedlings grown and distributed for

community gardens

• 6,000 seed packets distributed

URBAN HARVEST

“Fighting Hunger…Feeding Hope”™

Food Resource Centers

Eight locations open and serving clients: Urban Mission (OKC), City Rescue Mission (OKC), Loaves & Fishes (Enid), Lawton Food Bank (Lawton), Help, Inc. (Elk City), Moore FRC (Moore, OK), Salvation Army FRC (OKC) and Skyline Urban Ministry FRC (OKC).

Urban Mission Loaves and Fishes City Rescue Mission HELP, Inc. Lawton Food Bank Moore FRC Salvation Army FRC Skyline FRC

Benefits: Client-choice shopping environment; Greater variety of food; Open longer hours – greater accessibility for the working hungry.

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

Volunteer Engagement

20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 FY12 FY13 FY14

134,000 159,839 141,000 43,400 47,203 48,000

Volunteers

Hours Volunteers

“Fighting Hunger…Feeding Hope”™

Innovation & Collaboration

• Volunteers
• Nearly 141,000 hours donated by more than 48,000 community volunteers

= savings of nearly $3 million in labor costs

• Hunger 101
• Curriculum for Grades 3-12 with activities designed to educate students on

the issue of hunger

• Lessons align with Oklahoma Pass Skills and Common Core Standards
• Visual aids, worksheets, guest speakers, field trips/tours, student volunteer

activities available

• Griffin Communications
• Partnership with News 9 to raise awareness and funds for childhood

hunger

• Partnership raising disaster funds in May, 2013
• Beef for Backpacks and Pork for Packs
• Church of Jesus Christ of Latter-Day Saints and FFA donating livestock to

produce beef and pork sticks for Food for Kids Program (52 head a year min.)

“Fighting Hunger…Feeding Hope”™

Innovation & Collaboration, cont.

• Feeding America
• Ongoing partnerships and collaborations
• OTC, CEO Network, CFO Network, Marketing Pilot, HR

Council, Disaster Response Team

• Extra Helpings
• Nutritious complete meal in a box
• Nearly 90,000 units distributed in FY14
• FEMA
• Member of Oklahoma VOAD; storage and staging area for

emergency supplies and MREs.

• Other/Misc.
• Harvesting of Sweet Potatoes
• Elementary and Middle Schools
• Partner Agencies
• Food Resource Centers

“Fighting Hunger…Feeding Hope”™

How can you help? regionalfoodbank.org/volunteer

“Fighting Hunger…Feeding Hope”™

www.facebook.com/regionalfoodbank www.twitter.com/rfbo www.youtube.com/regionalfoodbank

How can you help even more?

Like, Share, Tweet, Retweet!

“Fighting Hunger…Feeding Hope”™

Thank you!

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

****Extra Misc. Slides****

“Fighting Hunger…Feeding Hope”™

Hunger in Oklahoma

• More than 656,000 Oklahomans are at

risk of going hungry every day.

• 1 in 4 children in Oklahoma struggles

with hunger.

“Fighting Hunger…Feeding Hope”™

Food insecurity is linked to higher rates of

• besity, diabetes, hypertension and other

chronic diseases.

• Oklahoma ranks near the worst among

states in terms of the most severe forms of food insecurity.

• Oklahoma ranks near the bottom on many

key health indicators.

Hunger and Health

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

MEASURE ADULT POPULATION AFFECTED Smoking 679,000 Obesity 900,000 Physical Inactivity 904,000 Diabetes 321,000

Hunger and Health

“Fighting Hunger…Feeding Hope”™

Oklahoma ranked in bottom 10 (including District of Columbia) Cardiovascular Deaths 48 Physical Inactivity 47 Premature Deaths 46 Cancer Deaths 45 Obesity 44 Poor Mental Health Days 44 Infant Mortality 43 Preventable Hospitalizations 42 Poor Physical Health Days 42

Hunger and Health

“Fighting Hunger…Feeding Hope”™

FRXES ESH H | | a p a pres escr cripti ption

• n for
• r hea

ealt lth. h.

The Fresh Rx Initiative addresses the effects of food insecurity on poor health outcomes.

• Priority placed on distribution of fresh produce
• Fresh Food Mobile Market
• Nutrition Education
• Healthy Living Pantry Boxes
• Urban Harvest

“Fighting Hunger…Feeding Hope”™

• Cooking Demonstrations
• Recipes
• Nutrition Classes

Nutrition Education Healthy Living Pantry Boxes

• Food specifically selected for chronic

diseases such as diabetes and hypertension

• Boxes distributed by “prescription”

from healthcare professionals

“Fighting Hunger…Feeding Hope”™

FRXESH SH | a | a pr prescrip cription tion for health lth.

Next Steps: Collaboration with healthcare community–

• Clinical care for food insecure families
• Increased access to healthy food in clinical setting
• Nutrition education
• Research and data collection to measure impact

“Fighting Hunger…Feeding Hope”™

• Curriculum for Grades 3-12
• Activities designed to educate students on the issue
• f hunger
• Lessons in line with Oklahoma Pass Skills and

Common Core Standards

• Can function as stand-alone lessons
• Visual aids and worksheets provided
• Guest speakers available
• Field trip/tours of Regional Food Bank available
• Student volunteer activities available
• Contact Denice Hurlbut at (405) 600-3143 or

lbagley@regionalfoodbank.org.

• http://www.regionalfoodbank.org/hunger101

Hunger 101

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

Questions? Thank you for your support!

“Fighting Hunger…Feeding Hope”™

• Each package provides the equivalent of four meals and is

designed to be easily prepared to serve as a complete meal, but may also be combined with additional products, such as hamburger meat, to further enhance the meal.

• Healthy: Extra Helpings has the look of a retail brand, but

these dinners are different than most packaged foods. They are nutritious, high fiber, low salt and low sugar.

• Complete: Just add water! Providing Extra Helpings

packaged meals ensures that you are providing your client with a nutritious dinner to cook that night without added costs, shopping or stress.

Extra Helpings

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

Core Value Defined

Vitality is…

• 1. Having a positive attitude and believing in one team, one goal and one mission.
• 2. Holding ourselves to the highest standards.
• 3. Being passionate and enthusiastic about what we do and who we serve.
• 4. Being willing to laugh and find humor in everyday activities.
• 5. Anticipating and embracing change.
• 6. Having physical and intellectual agility, vigor and energy.

Expecting to be better tomorrow than we are today…

Core Value: VITALITY -- the force that drives us forward with energy and enthusiasm.

“Fighting Hunger…Feeding Hope”™

Expecting to be better tomorrow than we are today…

Expecting to be better tomorrow than we are today…

Core Value: INNOVATION -- the spirit that drives us to pursue and initiate creative solutions.

Core Value Defined

Innovation is…

• 1. Proactively finding better ways to serve.
• 2. Encouraging creative solutions through collaboration.
• 3. Approaching challenges and unmet needs with a fresh perspective and purposeful

thinking.

• 4. Using knowledge, experience, and intuition to make things better.
• 5. Thinking ahead - building for the future.
• 6. Willingness to take calculated risks.

“Fighting Hunger…Feeding Hope”™

Core Value Defined Stewardship is…

• 1. Framing decisions and actions around our core mission.
• 2. Using resources wisely, efficiently, and for their intended purpose.
• 3. Providing consistent dependability -- always doing what we say we will do.
• 4. Nurturing the relationships with those who help us carry out our mission.
• 5. Recognizing our moral obligation to the people and communities we serve.
• 6. Maximizing, investing, and putting to good use, our assets.

Expecting to be better tomorrow than we are today…

Core Value: STEWARDSHIP -- the commitment that drives us to care for the mission and resources.

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000

1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014

Distribution Pounds

47,827,145 Distributed in FY2014

“Fighting Hunger…Feeding Hope”™

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000 TEFAP Poundage CSFP Poundage FY2010 8,304,611 390,633 FY2011 9,950,397 1,102,429 FY2012 4,677,704 1,148,103 FY2013 7,295,882 1,019,048 FY2014 5,103,382 1,347,418 POUNDS

USDA – TEFAP/CSFP

The Food Bank has 349 TEFAP and CSFP distribution points in all 53 counties that we serve.

“Fighting Hunger…Feeding Hope”™

2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 Produce FY2010 4,031,044 FY2011 5,159,098 FY2012 9,507,970 FY2013 11,544,707 FY2014 9,568,020

4,031,044 5,159,098 9,507,970 11,544,707

9,568,020

POUNDS

Donations - Produce

“Fighting Hunger…Feeding Hope”™ Operational Metrics – Food Donations

5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000

FY 2010 Actual FY 2011 Actual FY 2012 Actual FY 2013 Actual FY2014 Actual Local - Total Pounds 15,290,573 17,562,789 24,124,768 30,414,394 27,109,392 Retail Pickup 4,190,154 4,245,038 6,937,776 9,181,102 10,729,718 Meat 1,567,344 1,882,038 1,944,866 2,988,927 2,568,020 Produce 4,031,044 5,159,098 9,507,970 11,544,707 9,851,261

Local - Total Pounds Retail Pickup Meat Produce

“Fighting Hunger…Feeding Hope”™ Operational Metrics - Turnover

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00

FY 2010 Actual FY 2011 Actual FY 2012 Actual FY 2013 Actual FY2014 Actual Overall 7.74 8.72 11.92 7.91 12.00 Dry 5.86 7.09 8.37 5.59 11.28 Frozen 4.44 6.43 10.39 6.60 7.51 Refrigerated 7.89 34.32 61.10 140.36 41.02 Produce 11.86 41.84 94.85 140.51 59.79

Overall Dry Frozen Refrigerated Produce

“Fighting Hunger…Feeding Hope”™

200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 2,000,000,000

FY12 FY13 FY14

687,066,359 1,268,569,353 1,919,249,899

Media Impressions

51%

“Fighting Hunger…Feeding Hope”™

Cause Marketing

$49,736 $171,736 $723,741 $1,187,397 $1,312,199 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 FY2010 FY2011 FY2012 FY2013 FY2013 10% Increase

“Fighting Hunger…Feeding Hope”™

8,444 10,763 13,287

2,000 4,000 6,000 8,000 10,000 12,000 14,000

FY12 FY13 FY14

Facebook Like Us

6,211 7,965 9,468

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

FY12 FY13 FY14

Twitter Followers

13 34 71

10 20 30 40 50 60 70 80

FY12 FY13 FY14

Videos Produced

1,531 12,000 13,000

2,000 4,000 6,000 8,000 10,000 12,000 14,000

FY12 FY13 FY14

Video Views

“Fighting Hunger…Feeding Hope”™

$7,884,610 $9,222,734 $10,000,005 $10,157,157

$380,850

$946,134 $1,162,325 $2,172,875 $2,306,174 $1,252,817

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 FY11 FY12 FY13 FY14

Disaster Relief Gifts Endowment Gifts Total Capital (Bldg + FRCs) Operations and Programs

$13,682,949 $13,768,604

$10,218,868

$8,316,560

Fundraising Revenue By Campaign: FY11-FY14

“Fighting Hunger…Feeding Hope”™

$7,884,610 $9,222,734 $10,000,005 $10,157,157 $11,457,157

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 FY11 FY12 FY13 FY14 FY14+GAP

Operations and Programs

17% 8% 2%

“Fighting Hunger…Feeding Hope”™

42% 22% 26% 11% Individuals Foundations Corporations Civic/Religious/ Other

FY14 Revenue by Constituent Type

“Fighting Hunger…Feeding Hope”™

Campaign Update

“Fighting Hunger…Feeding Hope”™

“Fighting Hunger…Feeding Hope”™

Tips for Regional Food Bank Presentations

“Fighting Hunger…Feeding Hope”™

Presentation Tips

• Watch a co-worker give a presentation.
• Edit this presentation to fit your needs (remember to

follow our Branding Guidelines)

• Share videos from YouTube and photos from Flickr
• Don’t read every word from the slide.
• Finish with a conversation about hunger/how people can

help

“Fighting Hunger…Feeding Hope”™

More Tips

• Stand at the front of the room
• Share additional stories from the “Notes” section,
• r any stories from clients
• Pass out info packets and brochures to the

audience (these are in the small room across from Steve Moran’s office)

“Fighting Hunger…Feeding Hope”™

PRACTICE!

• Go through the presentation a few times before

you present.

• Always speak as if you were speaking to a friend, not as

if you are reading off of index cards (even if you are).

• If keeping up a lively and personable tone of voice is

difficult for you when presenting, do a couple of practice run-throughs.

• If you still can’t get it right and presentations are a big

part of your job, take a public speaking course or join Toastmasters.

“Fighting Hunger…Feeding Hope”™

Videos to Share in Your Presentation

• The Working Hungry
• About the Regional Food Bank
• Stories of Hope – Urban Mission
• Summer Feeding
• Food for Thought Tour
• Hunger 101
• Food for Kids
• Senior Hunger
• Volunteer Registration
• YouTube Channel

“Fighting Hunger…Feeding Hope”™

More Marketing Tools

• Visit the Marketing Tools Smartsheet
• If you don’t have access, or have a question, ask

Angie or Dawn.