The real trick to writing a script or novel that will sell is to - - PowerPoint PPT Presentation

the real trick to writing a script or novel that will
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The real trick to writing a script or novel that will sell is to - - PowerPoint PPT Presentation

The real trick to writing a script or novel that will sell is to know and use Hollywoods central marketing strategy. And that can be summed up in one word: genres. The key decision is: which genres should I use for this idea? Instead of


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The real trick to writing a script or novel that will sell is to know and use Hollywood’s central marketing strategy. And that can be summed up in one word: genres.

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The key decision is: which genres should I use for this idea?

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Instead of trying to copy a popular movie from the past, you need to find what is original in your story. I call this “finding the gold.”

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In the entertainment business, the most important story strategy today is to mix genres. 99% of films made, not just in Hollywood but worldwide, are some combination of the 11 most popular genres.

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That’s why Myth is found in more blockbusters than any other form by far.

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The exception to the rule of using myth: if your story idea is not right for the myth form, don’t force it.

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That’s why you should always add 1 or 2 other genres to modernize the Myth form and

  • vercome its episodic quality.
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Each genre has a pre-determined hero,

  • pponent, desire line, thematic focus, and so on.

This is why many writers combining genres end up with a structural mess.

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When mixing genres, the key is to make one form the primary one.

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Technique 7. If you’re writing a screenplay for an indie film, write Horror, Thriller, or Love.

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The most important determinants of which genres you use for your indie film are:

  • 1. which genres are best for your story idea and
  • 2. which genres you are best at writing.
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On screenwriting blogs I always see people say: “learn the rules so you can break the rules.” This is a classic example of a little knowledge being a dangerous thing. It’s also total nonsense.

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That’s why the top genre writers twist the beats. In

  • ther words, they hit the beats in an original way.

This is known as transcending the genre.

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Transcending the genre is different for each form, because it depends on the story beats that are unique to each form.

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There is 1 main technique for transcending that applies to all genres: combine the genre with drama.

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Make the opponent human, not a villain. This means

  • 1. he has weaknesses and
  • 2. he is right about certain things.
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I don’t know a single professional writer who has mastered more than 2 or 3 genres.

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For those who are new to the Story Program:

  • 1. Start with the Premise assignment.
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  • 2. Apply my comments to fix your premise, then

go to Class 2 on the 7 Steps.

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  • 3. Continue to do the classes in order.
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  • 4. Be sure to hand in your work each month.
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  • 5. Try to apply my comments to your work as soon

after the class as possible.

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Assignment for next class IF YOU ARE WRITING SCENES FOR YOUR STORY:

  • 1. write the next three scenes in the story where

there is dialogue That means three scenes, not three chapters. Be sure to start by listing the premise in 1 line

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Assignment for next class IF YOU ARE WRITING SCENES FOR YOUR STORY:

  • 2. write your hero’s weakness in 1 line
  • 3. write the endpoint of your hero’s character

change, In other words, his or her self-revelation

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IF YOUR STORY IS AT ANY OTHER STEP OF THE WRITING PROCESS

  • 4. Important: state which assignment you are doing
  • 5. follow the instructions for that month’s assignment

Don’t hand in more than the assignment asks for.

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IF YOUR STORY IS AT ANY OTHER STEP OF THE WRITING PROCESS

  • 6. send in any question you have about story in

general or about your story in particular

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Remember: hand in only 1 assignment at a time.

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Next class: Wednesday, October 17