The Psychological Anatomy of Users & The Future Internet Dr. - - PowerPoint PPT Presentation

the psychological anatomy of users the future internet
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The Psychological Anatomy of Users & The Future Internet Dr. - - PowerPoint PPT Presentation

The Psychological Anatomy of Users & The Future Internet Dr. Karmen Guevara Computer Laboratory Cambridge University May 2, 2012 Dr. Karmen Guevara Key Message The potential success of the future Internet will depend on the extent of


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The Psychological Anatomy of Users & The Future Internet

  • Dr. Karmen Guevara

Computer Laboratory Cambridge University

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Key Message

The potential success of the future Internet will depend on the extent of its capability & adaptability to the psychological anatomy of users. Psychological influences will have a major effect on the technical design of the future Internet.

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  • Dr. Karmen Guevara

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A Shift in Focus

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The Intersection

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A Map of The Territory

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The Two Faces of The Human Psyche

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Psychological Anatomy The Organisation of Experience

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Contribution

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The Organisation of Human Experience & The Internet

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  • Projection
  • Fragmentation
  • Digital Identity
  • Expansion
  • Virtual Realms
  • Digital Present
  • Exponential
  • Exploratory
  • Digital Time
  • Difference
  • Global
  • Dimension
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Where Will It Lead?

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  • Behaviours arising from digital
  • mnipresent & omnipotent experiences?
  • Impact on intrinsic human values-

morality, integrity, honour?

  • How will it extend?
  • Depth of

expansion?

  • unknown realms?
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Psychological Anatomy Two Positions

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Fear & The Internet

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Impact on fears? Drives people away? New fears stimulated

  • r created?

Implications Identity Privacy

Policy Regulation Governance

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The Psychology of Trust

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A Trusted Internet

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  • Holistic
  • Participative
  • Transparent
  • Open
  • Free
  • Controlled
  • Internet design

focused on:

  • Security
  • Privacy
  • Resilience
  • Internet

identity layer

  • Owned &

protected identities

  • User control of

information

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Desire & The Internet

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Impact on Desires? Drives novel & unexpected applications? Saturation points for innovate Internet use? Implications Technological demands? Engineering requirements?

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The Psychology of Desire

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A Desired Internet

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Here, There & Everywhere

Human Technology

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