The Promiscuous PM VS . 35% Confidence != Competence Jens - - PowerPoint PPT Presentation

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The Promiscuous PM VS . 35% Confidence != Competence Jens - - PowerPoint PPT Presentation

Sep 28, 2022 338 likes •1.29k views

The Promiscuous PM VS . 35% Confidence != Competence Jens Rolodex....Strategy Jobs To Be Done Network Effects Competitive Moats Market Segmentation Crossing the Chasm The Scientific Method Aggregation Theory Bayesian Probability Game

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The Promiscuous PM

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VS.

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35%

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Confidence != Competence

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Jen’s Rolodex....Strategy

Jobs To Be Done Competitive Moats Crossing the Chasm Aggregation Theory Game Theory The Five Forces Switching Costs Network Effects Market Segmentation The Scientific Method Bayesian Probability Portfolio Theory Cost Structures Brand Persona

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Jen’s Rolodex....Pricing and Positioning

Supply & Demand Rational Actors Behavioral Economics Anchoring Framing Hyperbolic Discounting Pain > Gain The Choice Penalty Bundle Valuation The Remembering Self The Imagined Future Self Overweighted Certainty Confirmation Bias The Rule of 9s

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Jen’s Rolodex....UX Design

The User is Drunk People Don’t Read The Kennedy Principle The Unhappy Path The Hidden Flow The Rule of Threes Information Hierarchy Now > Right Dead Reckoning The Multi-Armed Bandit You Are Not the Target Market Kids Are Aliens The Laziness Principle

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A few favorites...

Jobs To Be Done Classical Economics Behavioral Economics The User Is Drunk The Kennedy Principle

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Jobs To Be Done

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Classical Economics

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Behavioral Economics

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Anchoring

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Can I find something cheaper if I keep looking? Can I afford this? Is the benefit > the cost?

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Proximity = Relevance

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“1.2 Million cars”

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Hyperbolic Discounting

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$10

$10

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$0

$10

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Losses > Gains

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Power of the Status Quo

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Why does everybody drop off at the 3rd step

  • f my flow?
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The User Is Drunk

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Tell them there’s a problem Tell them how to fix it Take them where they need to go Tell them when its fixed

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Tell them there’s a problem Tell them how to fix it Take them where they need to go Tell them when its fixed

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The Kennedy Principle

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Steve Selzer

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There is no right answer

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