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THE POSSIBILITIES OF EMAIL MARKETING
WWW.YAELKEON.COM
WHAT DO YOU THINK OF WHEN YOU THINK OF EMAIL MARKETING?
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LIST BUILDING “THE MONEY IS IN YOUR LIST” SALES FUNNELS “YOU’RE ONLY ONE FUNNEL AWAY”
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THE POSSIBILITIES OF EMAIL MARKETING WWW.YAELKEON.COM 1 WHAT DO - - PDF document
THE POSSIBILITIES OF EMAIL MARKETING WWW.YAELKEON.COM 1 WHAT DO - - PDF document
28/04/2019 THE POSSIBILITIES OF EMAIL MARKETING WWW.YAELKEON.COM 1 WHAT DO YOU THINK OF WHEN YOU THINK OF EMAIL MARKETING? 2 1 28/04/2019 LIST BUILDING THE MONEY IS IN YOUR LIST 3 SALES FUNNELS YOURE ONLY ONE FUNNEL AWAY
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NEWSLETTERS “CONSISTENCY IS KEY” ALL ARE TRUE BUT NONE ARE THE COMPLETE EMAIL MARKETING PICTURE
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WHAT EMAIL MARKETING REALLY IS
TO ME: A WAY TO CONNECT WITH YOUR AUDIENCE AT THEIR STAGE IN THEIR JOURNEY WITH YOU
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RIGHT MESSAGE AT THE RIGHT TIME
AWARENESS INTEREST CONSIDERA TION PURCHASE & DELIVERY LOYALTY ADVOCACY
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AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- Wider marketing promotions
- Test new offer ideas
- Pre-sales
- Beta testing
AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- Opt-in Incentive/Lead Magnet
- Sign up Forms & Pages
- Welcome Email
- Welcome Series
- Sales Funnel
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AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- Welcome Series
- Newsletters
- Promotions
- Abandoned Cart
- Browse Abandonment
- Interest-based Campaigns
- Web Activity Triggered
- Click Activity Triggered
AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- Order Confirmation
- Shipping Progress
- Client Onboarding
- Customer Thank You
- Post-Purchase Sequences
- Upsells / Cross-sells
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AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- VIP Offers
- Back in Stock
- Replenishment Reminders
- Booking Reminders
- Birthday Messages
- First Purchase Anniversary
- Customer Win-Back
- Newsletters
AWARENESS INTEREST CONSIDER ATION PURCHASE & DELIVERY LOYALTY ADVOCAC Y
- Review Requests
- User Generated Content
Requests
- Affiliate Programs
- Referral Rewards
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THE GOOD NEWS? THIS IS ALL WAY EASIER TO SETUP THAN YOU THINK BUT WE NEED TO START FROM THE BEGINNING...
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PROGRAM OVERVIEW
PART 1 : GET STARTED
- Foundations
- Tech
- Subscribe
- Welcome
- Connection
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PART 2 : GET FANCY
- Automate
- Sell
- Incentivise
- Promote
- Optimise
HOMEWORK
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MAP YOUR CUSTOMER’S JOURNEY
- Download your Customer Journey Spreadsheet
- Write down each contact point you currently have with your
leads & customers (both sales & administrative)
- Write down each new contact point you could add based on this
lesson
CUSTOMER JOURNEY MAP
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