The Internet of Things Towards Ubiquitous Connectivity S. - - PowerPoint PPT Presentation

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The Internet of Things Towards Ubiquitous Connectivity S. - - PowerPoint PPT Presentation

The Internet of Things Towards Ubiquitous Connectivity S. Willenegger, VP Technology IoT Summit, Brussels, June 2010 Mobile Services Are Becoming the Center of Life 2 Enabled by Connectivity Platforms Broadening Platform Capabilities


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The Internet of Things

Towards Ubiquitous Connectivity

  • S. Willenegger, VP Technology

IoT Summit, Brussels, June 2010

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Mobile Services Are Becoming the Center of Life

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Enabled by Connectivity Platforms

  • Efficient data transmission
  • Low power operation
  • Connectivity
  • Location capability
  • Sensing capability

Broadening Platform Capabilities

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The Internet of Things

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IoT Covers a Lot!

Let’s focus on common enablers

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The Networking of Things

  • Attached to a specific device (1980s)
  • Serial / Parallel / USB / Bluetooth
  • Attached to a specific network (1995s)
  • LAN / WLAN
  • Attached through the Cloud (2010s)
  • VPN / MIP + {LAN / WLAN / WWAN}

From One to Many Attach Points

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Attached Anywhere

  • Connectivity service provided by 3rd party
  • Global network of inter-connected service providers
  • Primary value: connectivity abstraction
  • Independent from site infrastructure & access rights
  • Potential to unleash the IoT
  • Adds another dimension in the ability to use “things”
  • New “things” become relevant with ability to connect anywhere

From Vertical to Horizontal Connectivity

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The Road to an IoT Ecosystem

  • Device Integration
  • Device Certification
  • Device Maintenance
  • Service Provisioning
  • Service Integration

From Logical to Practical Abstraction

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Device Integration

  • Environment
  • Specific environmental & lifetime requirements prevent full

leveraging of consumer platform scale & offering.

  • Connectivity
  • Multiplicity of WWAN radio frequency bands
  • Multiplicity of local connectivity options
  • HW Interface
  • General purpose interfaces
  • Vertical specific interfaces
  • API
  • In search of balance between scale & healthy competition &

innovation

  • Some challenges eased by relying on modules

In Progress but some parameters impact the ability to scale

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Device Certification

  • Framework
  • Evolving away from handset centric framework
  • Need to move away from test once use once
  • Acceptance
  • Baseline testing +
  • Network Interoperability +
  • Operator acceptance +
  • Infrastructure acceptance !!!
  • Some challenges eased by relying on modules
  • Certification remains a challenge even for module providers

Major challenge

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Device Maintenance

  • Expected device lifetime is higher
  • 2 years for typical consumer device
  • 5, 10, 20 years for things!
  • Expectation that device software should be updated
  • Configuration
  • Enhanced software functionality
  • Security
  • Is the device still “accepted” after software update?
  • Modularity & certification

Scratching the surface

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Service Provisioning

  • Diverging distribution channels
  • Resulting from horizontalization
  • Market looking for enhanced models
  • The SIM card – Friend or Foe?
  • Example: iPad
  • “Please go to an xyz shop to activate your 3G SIM card”
  • Expecting to be able to change provider during lifetime of device
  • But durability is moving the market towards non removable SIM (component)
  • Subscription Management
  • Aggregators offering global management
  • Sponsored connectivity
  • Example: Amazon Kindle
  • Can this be established generically?

Efficiency vs Flexibility? Can’t we have both?

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Service Integration

  • Access & transmission to/from devices (horizontal)
  • Identification of devices
  • Management of device fleet
  • Management of data traffic between things
  • Management of device access properties
  • Interaction through common APIs
  • E.g.: Ongoing ETSI service layer definition
  • Use of the device functionality (vertical)
  • Common API and meta structures
  • Beyond scope of connectivity
  • Expected to take place within respective verticals

The Chicken and Egg Challenge!

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What are we doing?

  • Embedded Connectivity
  • WWAN Chipset & Systems (horizontal)
  • Supplying world leading module providers
  • Leading industry task force on certification for new devices
  • Gobi (vertical – consumer electronics)
  • Common HW interface
  • Global certification and acceptance
  • Enhanced Connection Manager
  • Common API
  • Sponsored connectivity
  • May expand into other verticals
  • Wearable Mobile Devices (horizontal)
  • Low Power Compact Modules

Efforts to deliver scale & abstraction

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PAGE 15 QUALCOMM CONFIDENTIAL AND PROPRIETARY

Gobi Now Available > 100 different devices

Extending wireless leadership to all connected devices

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PAGE 16 QUALCOMM CONFIDENTIAL AND PROPRIETARY

Gobi Anywhere Expansion – Common API

3G/4G Connectivity

The Internet, Wherever You Are

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Gobi Technology:

  • Expanding on Qualcomm’s leadership in Connectivity
  • Moving across various platforms including CE, Computing, M2M …
  • Powering an enhanced user experience
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What are we doing?

  • Service platform & management
  • nPhase M2M (horizontal)
  • Qualcomm, Verizon, Vodafone initiative
  • Qualcomm Enterprise Services (vertical - transportation)
  • Roots in transportation vertical since 1987
  • Evolving towards broader automotive industry
  • inGeo (vertical - trackingl)
  • Asset Tracking & Monitoring
  • People Safety

Efforts to deliver scale & abstraction

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Where are we?

  • Cellular data connectivity enabling IoT
  • First horizontal in a world of verticals
  • The Vision can become reality
  • Potential for growth & scale
  • Cellular to focus on enabling connectivity abstraction
  • Certification, Provisioning, Access service layer
  • Common device interfaces in support of integration
  • Verticals & their suppliers to focus on
  • Integration of wide area connectivity capability
  • Communication, Location, Remote sensing & controlling
  • Common service platforms & API

IoT is in the early 90s of cellular voice communication

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Thank You