THE INCOMPARABLE Incomparable A concept that is unique in every way - - PowerPoint PPT Presentation

THE INCOMPARABLE

Incomparable

A concept that is unique in every way

since 1990

# A concept you will not find anywhere else in the world

The Rallye in Gazelle mode Objective:

Reach a number of required checkpoints while driving the shortest possible DISTANCE. Speed is not a criterion.

Route:

Teams are given only the geographic coordinates of the checkpoints they must reach and are free to choose their own route.

Tools:

Using only a compass, a plotter and maps, competitors use traditional navigation techniques. One of a kind since its creation in 1990, the Rallye Aïcha des Gazelles du Maroc is developing a new vision for motor sport: no speed, no GPS, just old-school navigation, completely off road.

Objectif ?

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Driving the shortest possible distance with no requirement for speed: in 1990, we laid the foundation for the principle of eco-driving.

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Alone in the desert

100% off-road. Prohibited from following each other, each team makes its own route.

Cut off from the world and no GPS

No mobile phones allowed. No GPS, just a map of the desert and a compass.

Strategic choices to make

Drive in a straight line and risk having problems on the difficult terrain,

• r go around the obstacle and receive additional penalty kilometres?

An intense experience

9 days of competition. 10- to 12-hour days spent driving and

• navigating. Teams sleep in their tents in the Moroccan desert, at the

bivouac or on their own.

# A rally that has always been innovative…

In 1990, Dominique Serra was a young entrepreneur who had just started her own communications agency. The Haute-Marne Chamber of Commerce and Industry entrusted her with a task that she would end up pursuing all her life: to promote the courage, daring and strength of women. She proposed to venture into terrain usually reserved for men: the world of rally-raids. This choice was far from insignificant: what better “male” sport than a rally to demonstrate the abilities of women in situations where you wouldn’t expect to find them ? In 1990, the “Trophée des Gazelles” was born, with 9 teams on the start line. For more than 15 years, Dominique Serra would not allow herself to be discouraged by financial difficulties or criticism. 30 years later, the Rallye is enjoying increasing success. Dominique Serra continues to develop and enhance the event while remaining true to her motto:

Gaston Bachelard

“Nothing is obvious, nothing is given. Everything is built.”

Trophée des Gazelles in 1993 – 12 teams on the starting line

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…and has been 30 years in the writing

1990

9 teams compete in the 1st edition of the Trophée des Gazelles

2005

Introduction of IRITRACK satellite geopositioning system

2006

The Rallye passes the 100 team mark

2017

1st electric vehicle at the Rallye, creation of E-Gazelle Class

2001

1st Cœur de Gazelles medical caravan

2010

The Rallye is certified ISO 14001:2004, becoming the 1st rally to obtain environmental management certification.

2009

The King of Morocco honours the Rallye with the right to bear the Royal Coat of Arms

1992

1st international teams join the event

1998

Moroccan company Aïcha becomes title partner

2005

Creation of Crossover Class

2012

The Rallye passes the 150 team mark

2019

10 teams compete in e-Gazelle Class including 2 buggies

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# Because of its impeccable organization

Real-time tracking 24/7 2 helicopters - 55 staff vehicles 322 organizers

In a classic rally-raid, competitors advance along a single route that is well-defined and common to all teams. It is easy for

• rganizers to position themselves along this route and check off

the teams as they pass the checkpoints. However, at the “Rallye Aïcha des Gazelles du Maroc”, teams plan their own route depending on their individual strategy, which dramatically expands the playing field. To manage the competition, the Rallye Control Centre has a technological and human armada at its disposal to follow and manage the teams’ progress and respond to calls for assistance. Thanks to the IRITRACK satellite geolocation system installed in the vehicles, the Rallye Control Centre knows the exact position or every vehicle at all times and can deploy technical and medical assistance vehicles, or the medical helicopter if needed. Mechanical assistance is provided by 46 mechanics in 5 mechanics workshops who work through the night to make sure that the competitors are able to pursue their adventure.

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The bivouac

An ephemeral village in the heart of the desert

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Trades/professions represented by the 300 organizers: sport director, marshals, CP setup crew, checkpoint officials, rankings officers, drivers, radio relay crew, mechanics, doctors, nurses, physiotherapists, logistics staff, workers, cooks, serving staff, photographers, cameramen, writers, producers, film editors, etc.

500 m²

Structures: restaurant tent with seating for 800 people, kitchens, mechanics workshops, 3 media tents, 1 medical tent, 3 shower/toilet trailers

14,500

Meals served: provided 24/7 by a staff of 80 cooks and servers

25,000

Bottles of water consumed: these bottles are repurposed to build houses.

20,000

Messages processed and delivered to the Gazelles in the bivouac’s mail tent

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50 people dedicated to media production (photos, videos, text articles…)

4 Mb/s

Internet speed provided by 3 satellite antennas to allow data transmission

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100 people put up and take down the bivouac. The bivouac is moved 4 times during the event.

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# Because it has always reconciled motorsport and the environment

Since its creation, the organization of the Rallye Aïcha des Gazelles du Maroc has shown great respect for its host country, and is careful to leave no trace of its

• passage. Following an active presence at COP21 and COP22, Maïenga was

awarded the Tourism and Climate Initiatives Prize by the Moroccan Ministry for Tourism in recognition of the many initiatives the agency has taken to protect the

• environment. Since 2010, the introduction of an Environmental Management

System makes it possible to measure the event’s environmental impact and implement an environmental policy, including:

• Educating participants, organizers/staff and all other people involved with the

event through the signing of a Charter of Good Environmental Conduct.

• Educating the local populations through an eco-caravan set up by Cœur de

Gazelles, and replacing polluting single-use plastic bags with reusable cotton shopping bags.

• Recycling the water bottles consumed during the event to build structures

(day-care centres, craft centres, etc.) and manufacture items.

• Incinerating non-recyclable waste on site.
• Using "cristal" tents with clear panels and low-energy light bulbs at the

bivouac, solvent-free products in the mechanics area, protective tarpaulins on the ground, etc.

• Systematically offsetting all CO2 emissions of participants and organizers.

In 2017, Dominique Serra, president and founder of Maïenga, published a white paper entitled “Rallye Raid et Développement Durable” (“Rally-Raids and Sustainable Development”). This document summarizes the environmental initiatives put in place in the rally-raid world and possible solutions to make them more environmentally friendly. Read about our actions in our environmental report.

Since 2010, it is the only motorsport event in the world with ISO 14001:2015 certification

A revolution in the world of motor sports

The only 100 % electric vehicle class

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# Because it is the first rally to introduce a 100% electric vehicle class

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10 teams competed in e-Gazelle class in 2019, including 2 buggies !

Official start for the e-Gazelles given by HRH Prince Albert II of Monaco in the Principality of Monaco

Officially launched by HSH Prince Albert II of Monaco in front of the royal palace on the occasion of the ceremonial start of the 27th edition, e-Gazelle Class for 100% electric vehicles signals a new era in the world of rally-raids. In 2018, the test became reality: 6 vehicles crossed the starting line in Monaco in e-Gazelle Class. In 2019, e-Gazelle class continued to flourish with 8 cars and 2 buggies at the start in Monaco, under the auspices of the Prince Albert II of Monaco Foundation.

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His Majesty King Mohammed VI has granted us the immense honour of allowing Rallye participants to bear the Royal Coat of Arms on their vests: a unique distinction.

In line with its social and environmental actions, Morocco has been supporting and investing in the Rallye Aïcha des Gazelles du Maroc for many years.

Morocco has hosted, the Rallye Aïcha des Gazelles for 30

• years. The Moroccan National Tourist Office is an official

partner of the event. 2M, Morocco’s leading national broadcasting service and partner of the Rallye Aïcha des Gazelles du Maroc since 2006, provides the Rallye with 80 minutes of airtime every year. The number of Moroccan teams taking part in the event each year. The number

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Moroccan companies that are

• fficial

partners of the Rallye Aïcha des Gazelles du Maroc.

# Because it has the support of an entire country…

…and by many well-known figures

1 - His Majesty King Mohammed VI

Awarded Dominique Serra the Wissam El Alaoui medal in 2013.

2 - His Serene Highness Prince Albert II of Monaco

Giving the start for teams in e-Gazelle Class since its inauguration in 2017.

4 - Christine Lagarde

President of the IMF. Rallye spokesperson in 2016 and 2017.

5 - Christian Estrosi

Mayor of Nice, President of the Metropolitan area of Nice-Côte d'Azur, Deputy President

• f the Provence-Alpes-Côte d’Azur region.

Giving the ceremonial start in Nice since 2015.

7 – Monsieur Bruno Solo

Spokesperson and presenter of the M6 videos in 2014 and 2017

8 –Adriana Karembeu

Gazelle and Rallye ambassador for 3 years

9 - André Manoukian

Spokesperson and presenter of the M6 videos in 2012 and 2013

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Every year since its creation, new celebrities and politicians are captivated by the concept of the Rallye Aïcha des Gazelles du Maroc and the messages it

• represents. Their support and commitment helps to enhance media coverage of

the event..

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10- Kiera Chaplin and Jazmin Grace Grimaldi E-Gazelles in the 28th edition 6 - Paul Belmondo

Producer of a film about the Rallye, “L’esprit Pionnier”.

11- Pauline Ducruet and Madame Schannel Bakkouche

Gazelles in the 28th edition

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3 – Her Serene Highness Princesse Stéphanie of Monaco

Gave the start for e-Gazelle Class in 2018 from the Prince’s Palace in Monaco.

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A registered non-profit organization since its creation in 2001, “Cœur de Gazelles” uses the logistics and infrastructure of the “Rallye Aïcha des Gazelles” to implement community projects that meet the needs of the local

• populations. Thanks to a traveling medical caravan that moves from village to

village in parallel with the competition, more than 8,000 free medical consultations are provided to people who have no access to medical care. With its team of 60 dedicated doctors and staff specializing in the fields of general medicine, paediatrics, gynaecology, ophthalmology, dermatology, dental medicine and pharmacy, the association offers free health care and assumes responsibility for a patient’s care and follow-up when a medical problem is detected. The association works year-round on projects in several areas:

• Education, with the construction of a school in Tamsguidat.
• Environment and sustainable development, with an eco-caravan that

criss-crosses the desert picking up and recycling plastic waste while educating local populations about the problems caused by plastic bags—a real national scourge in Morocco—and replacing them with reusable cotton bags.

• Job training and job creation for women, with the introduction of

literacy classes in the village of Tamsguidat, and the opening of a training restaurant in Essaouira where isolated women can learn a trade in order to earn a living.

• Access to water, with the construction of 22 wells close to Nomad

settlements.

60 volunteers 7 medical specialties 8,800 medical acts since 2001

# Because it gets involved

An event that is followed by media in France and around the world.

# Covered by media in France and around the world

+ than 1500 media hits in France 870 million opportunities to be “seen, read or heard”

Cumulative TV audience: 105.6 million viewers Cumulative RADIO audience: 10.5 million listeners Cumulative WRITTEN PRESS audience: 467.8 million readers Cumulative WEB reach: 452.2 million Internet users

Numbers provided by Argus de la Presse.

The Rallye Aïcha des Gazelles also received: + than 500 media hits internationally: Africa, Germany, Belgium, Canada, Morocco, China, Portugal, UK, USA, Greece, etc.

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In 2018 :

Short subject with the highest quality standards, broadcast on the stations of M6…

We organize events for which we produce our own images. For 28 years, we have been producing images of the Rallye Aïcha des Gazelles for leading French and international broadcasting services: TF1 / LCI / France TV / CNN / NHK / etc. With our professional production team using state-of-the-art equipment, we produce short subjects to be broadcast in prime time on the stations of M6 for 3 weeks, which requires the highest standards of quality when it comes to both content and production.

9 video cameras | 8 film editors 1 helicopter | 2 drones

• 174.9 GRP for ages 25-49.
• 200.2 GRP for FRDA<50*.

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*Exposure: FRDA<50 designates women under 50 with purchasing power ** GRP (Gross Rating Points): the average number of advertising exposures obtained per 100 individuals in the target market.

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#The Mondial de L’Auto

+ 1.1 million visitors + than 200 brands in attendance

In October 2018, the Mondial de L’Auto chose the Rallye Aïcha des Gazelles as a means

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promoting women in the automobile industry.

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# In June 2018, the Rallye Aïcha des Gazelles was at the 24h Le Mans

The Rallye had a dedicated space at the race site to present the event.

+ 258,000 spectators

30th edition in 2020

March 2020 20 nationalities 9 days of competition 1,300 km off-road

360 women

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# Brand recognition…

➢ An event with strong brand recognition and a positive image ➢ An event that is shaking up the rules of motor sport: it’s not about speed, it’s about distance ➢ A pioneering, trailblazing event: the only motor sport event in the world with ISO 14001:2015

• certification. Creation of e-Gazelles Class for

electric vehicles ➢ An event that has stood the test of time: 30 years in 2020 thanks to its UNIQUE concept

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# E-reputation in 2018

74,933 followers on the Rallye’s official facebook page

+ 21.52% in 1 year

The web and social media presence of the “Rallye Aïcha des Gazelles du Maroc” is growing, with numbers that continue to climb:

2,084,899 pages viewed

78.5 % of visitors are in France 50% of visitors are between the ages of 25-55 08:02 = average connection time

Source: Google Analytics | 18/05/2018

Official Rallye website: + than 12 million impressions in 6 months 69% of users are between the ages of 25-64 65% are women

Source : Facebook | 18/04/2018

# Web presence

Associate your company with the Rallye Aïcha des Gazelles du Maroc web TV series + than 529,000 people reached 242,490 minutes of viewing A mini web TV series dedicated to the Rallye

While traditional media remain an indispensable tool for reaching the general public, video is becoming increasingly popular on social media and online platforms. Since 2013, the Rallye Aïcha des Gazelles du Maroc has been producing its own web TV series, broadcast daily, with 14 daily 8-minute modules presenting different aspects of the event and the progress of the competition. [Suivez la Gazelles TV 2018] Votre marque vous présente la Gazelles TV.

est en direct

Votre marque

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The Starting Village in Nice

+ than 40,000 people

# A public event

Regional and national media + than 40,000 people at the ceremonial start

The start village for the 30th edition of the Rallye Aïcha des Gazelles du Maroc will be set up on Saturday March 14, 2020 on Promenade des Anglais, Nice. This popular and prestigious site offers an exceptional

• pportunity for showcasing the teams.

This event within the event is widely advertised by the City of Nice with a full-blown publicity campaign during the 2 weeks leading up to the ceremonial start:

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Sleep at the bivouac and follow the Gazelles across the desert in a 4x4 with an experienced driver…

An immersion in the “Rallye Aïcha des Gazelles du Maroc”

Give them the opportunity to share your excitement and emotion of the Rallye, with:

On the Trail of the Gazelles:

VIP travel package. Spend a few days following the Rallye in person, in a 4x4 driven by an experienced driver.

Prices on request

Included: Flight / transfer / accommodation and full board / 4x4 with experienced driver

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The official finish in Essaouira

Aim for prestige

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# Enjoy the prestigious official finish

• Colourful parade along the Essaouira beach
• Exciting and emotional prize giving ceremony
• Magnificent Gala evening

+ than 1,300 attendees and prestigious guests

After 9 days of adventure, the official finish on the Essaouira beach

• n Saturday March 28, 2020 is one of the high points of the Rallye.

The gala evening, held in a sophisticatedly decorated marquee tent,

• ffers live entertainment, a sumptuous dinner and spectacular

images from the Rallye Aïcha des Gazelles du Maroc, and is the perfect way to mark the end of the adventure.

Package on request: Departing Friday 27/03/2020 | Returning Sunday 29/03/2020

Included : Flight and accommodation Parade of the Gazelles on the beach | Access to the awards ceremony on Saturday Lunch on the beach Gala evening with prestige dinner

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# The Rallye as an internal communication tool

By take part in the Rallye Aïcha des Gazelles du Maroc, you are sending a strong message: you are counting on women to officially represent you at a high-profile international competition. You are showing the world (both within and outside of the company) that you believe in your company’s female talent.

25% of teams

are sponsored by their employer

Here are some of the companies that entered teams in 2019: By sending teams of employees to the “Rallye Aïcha des Gazelles du Maroc”, you send a strong message to everyone within the company, both men and women alike. You: ➢ Encourage them to take risks ➢ Encourage them to take action and innovate ➢ Develop a sense of pride and belonging

Only 60% of employees feel they are encouraged to take risks

Hay Groupe study of 7 million employees – Journal Le Monde

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Several types of content available

Every day during the “Rallye Aïcha des Gazelles du Maroc”, your employees and associates will be able to follow the adventures of your

• Gazelles. Enhance your internal and external communications with

the help of:

• Live tracking that shows their exact position on a map
• The ranking of teams, published daily
• The ability to write messages of encouragement to your teams.

They will receive your messages at the bivouac. To bring the adventure closer to home, we propose the following options (ask for a quote):

• Photo documentation by one of our professional photographers,

with images of your teams transmitted daily

• A professional journalist / communications officer from your

company who follows the team on the terrain and writes daily updates

• A daily video produced by our professional video production team

following your exploits as Gazelle

… Unite your employees around the Gazelles cause

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powered by

The Rallye Aïcha des Gazelles du Maroc

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360 women every year choose

the Incomparable

www.rallyeaichadesgazelles.com

33 Maïenga Sports event agency +33 (0)4 90 90 06 66 | maienga@maienga.com Rallye Aïcha des Gazelles du Maroc