The founding, fantastic growth, and fast decline of Tor Olav - - PowerPoint PPT Presentation

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The founding, fantastic growth, and fast decline of Tor Olav - - PowerPoint PPT Presentation

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The founding, fantastic growth, and fast decline of Tor Olav Steine torolav@online.no The best view of Rondane.. The Ronde Castle, 2178m The High Ronde 2118m ..is seen from one of the High Ronde www.norsk-data.no (Lars Monrad Krohn)

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The founding, fantastic growth, and fast decline of

Tor Olav Steine torolav@online.no

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The best view of Rondane..

..is seen from one of the High Ronde 

The Ronde Castle, 2178m The High Ronde 2118m

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www.norsk-data.no

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(Lars Monrad Krohn)

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FFI Cipher Group 1966?

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The First Three and the Chairman

Rolf Skår Lars Monrad-Krohn Per Bjørge TerjeMikalsen

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Product maturation through projects

SAM2 Nord1 Mac, Fortran SINTRAN LFK Net TSS, QED SIBAS, TPS F-16 sim. NORTEXT ND 5,50,500.. NOTIS CAD/CAM ADMIN SW NSB, KOS, LEO

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The Sigma 7 Instruction format

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The Sigma 7 address control fields

The 16-bit processors use one- or two-word instructions. Most of the instructions are one-word types consisting of a 4-bit operation code, a 4-bit address control field, and an 8-bit address field.

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The Nord 1

  • 16 bit address
  • 32 bit Floating Point
  • 16 interrupt levels
  • Hardware bootstrap (22!)
  • Core memoy
  • Tape Reader/puncher
  • Drum mass storage
  • Sintran 1 (Core load,

Fortran)

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  • Wilh. Wilhelmsen Taimyr

1968: Nord 1 Radar support anti-collision

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The Tokke hydro power stations

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The Nord-1 based system, Tokke

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Dave Walden in the Arpanet team

D a v e

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1/4

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ARPANET Logical Map, March 1977

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Rolf Skår summed it up as follows: No Bo Lewendal, no TSS. No TSS, no CERN contract, No Cern contract, ND bankrupt in 1973!

Bo Lewendal ca 1971

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LHC: The Large Hadron Collider

Geneva Airport

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Norsk Data delivered Nord 10 computers To control the SPS ring, starting in 1974.

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Norsk Data delivered Nord 10 computers To control the SPS ring, starting in 1974.

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Robert Cailliau, Tim Berners-Lee (left) and Ted Nelson (right) at a WWW conference in Tokyo 1997.

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JET, Joint European Torus, 1985

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F16 simulator

Saving flight hours in the air

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NSB Cargo Car Supervision (1976):

  • Wagon rating
  • Maintenance
  • Tracking
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Product maturation through projects

SAM2 Nord1 Mac, Fortran SINTRAN 1-3 LFK Net TSS, QED SIBAS, TPS F-16 sim. NORTEXT ND 5,10,50,500.. NOTIS CAD/CAM ADMIN SW NSB, KOS, LEO

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The Nord 10/100

  • 16 interrupt levels
  • 16 register blocks
  • 16 bit address
  • 32 bit Floating Point
  • Virtual Memory
  • Multiport Memory
  • Sintran 3 w/Time Sharing

& RT processes

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The ND 10 Panel

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The NOTIS Concept

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The NOTIS Keyboard

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1/2

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The Market Committee

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How do you inspire people to perform at a maximum level?

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The ND Spirit

  • Work: You spend at least half of your time awake

at work—get the most out of it!

  • Solutions: Do not choose the easiest one, choose

the one you think is right!

  • Work pressure: The reward usually is proportional

with the difficulties.

  • Things you dislike: Do something about them,

improve them if they are important enough.

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The ND Spirit, contd.

  • Work instructions: Until you are sure someone

else has taken over the responsibility, the responsibility is your own.

  • Colleagues: Find out who are important for you

(org. chart disregarded), and treat them accordingly.

  • Instincts: Be skeptical of some of them, do

some of the things you dislike the most, talk to some of the persons you dislike the most.

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The ND Spirit, contd.

  • Performance: If you are honest to yourself, you

are the best judge.

  • Improvements: You are allowed to propose

improvements, even if you are not perfect yourself.

  • Obedience: If you are convinced that you are right,

stick to it.

  • Personality: Be yourself. Like yourself. Improve

yourself.

  • Mistakes: Admit them.
  • Chances: Take them.
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Ole Reistad: Samling i bånn, karer!

(Leder for det norske laget i militært patruljeløp under vinter-OL i St. Moritz i 1928)

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Successful ads

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Successful ads

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Successful products

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  • 1000

1000 2000 3000 4000 5000 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 Revenue Profit Emplyees

Results 1974-1990

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The Management Group

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So, what went wrong?

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What went wrong?

  • The price of oil dropped 50% (1986)
  • The Norwegian Government purchased less
  • Disruptive technologies emerged
  • Networked PCs, Unix  Standardized platforms
  • Necessary shifts to systems integration not made
  • Norsk Data was caught in its growt spiral
  • Necessary changes would never had been accepted

by stock holders

  • …and maybe a little arrogance
  • Continous, successful growth for 13 years does

something to you.

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The new management group

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3/4

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What more went wrong:

The Coup de grâce:

  • A 200 MNOK convertible loan, to be repaid in

full (by 1988?).

  • DnB guaranteed for the payback loan.
  • ND was eventually taken over by Den Norske

Bank, who sold it to Telenor

– the Norwegian state owned Telecom operator, for less than they could write off in taxes (because

  • f inherent losses in the ND books)
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ND ceased to exist 1992

  • The employees were dispersed

between a number of companies..

– Umoe, Telenor, Ergo Group, Siemens, Bravida, EDB, etc.

  • ---oOo----
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  • 19. Sept 2007 500 ND-veterans

gathered to celebrate the 40th anniversary of a company that ceased to exist 15 years ago!

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Polytechnic Society, Oslo

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2011.04.09 Alfatroll - Company confidential 68

Bård Sørbye Robert Cailliau Dave Walden Tor Olav Steine

R&D Norsk Data www co-inventor Internet/BBN R&D Norsk Data

Kristen Nygård Ole Johan Dahl

Inventors of object oriented programming: Simula

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ND’s 40th anniversary at the Norwegian Technical Museum

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40th anniversary Sept.19.2007

TerjeMikalsen Rolf Skår Lars Monrad-Krohn

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Gathering at Skullerud

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2011.04.09 Alfatroll - Company confidential 72

ND may not have invented the gunpowder … but we heard the explosion!!

..resulting in Internet, WWW, and object

  • riented programming

– in short: state of the art computing

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The founding, fantastic growth, and fast decline of

Tor Olav Steine torolav@online.no