The EU Ecolabel Regulation November 2008 What is an ecolabel? - - PowerPoint PPT Presentation

Proposal for a revision of the

The EU Ecolabel Regulation

November 2008

What is an ecolabel?

According to the international standard ISO 14020, the EU Ecolabel would be described as: Type I: (Official) ecolabels

An (official) label highlighting the environmental and performance quality of a product A multi-criteria and multi-stage approach, designed with a high and transparent stakeholder participation Compliance with criteria is ensured by an independent certification body

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The European Ecolabel

The official European Ecolabel, managed by the European Commission and Member State ‘Competent Bodies’ Multi-criteria and life-cycle based approach Criteria cover the environmental impacts of the product as well as the technical performance Criteria are revised every 3 years, to follow technological evolution Criteria laid down in Commission Decisions

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The European Ecolabel

EU Flower is the only EU wide Type 1 Ecolabel provides businesses the opportunity to use one label for all their pan-European or global marketing provides consumers an environmental certification they can trust 26 product groups Almost 700 licences 3500 products and services €1.5 billion sales per year

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Growth of licence holders

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Evolution of the total number of licences from 1992 to 2008*

6 11 33 39 53 95 128 166 224 514 694 279 386 100 200 300 400 500 600 700 800 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*

Some examples of EU ecolabelled detergents

Danlind, Denmark Soluvert, France Quimicas del Vinalopo, Spain Novamex, France 6

Some examples of EU ecolabelled copying paper and tissue paper

Lucart, Italy Dalum papir (Cyclus), Denmark

Some examples of EU ecolabelled products: paints and varnishes

Akzo Nobel, Spain Alcro Beckers, Sweden Blanchon, France Ecoplast, Greece

Some examples of EU ecolabelled textiles

Photo Roland Bourguet / Ademe

Klopman, Denmark Rama textile, Thailand Anne Linnonmaa, Finland

Some examples of EU ecolabelled camp sites

Campingplatz Salzmann Rohrspitz, Austria Seecamping Gruber - Nussdorf am Attersee City , Austria Camp OASA - Stankov City , Czech Republic

Some examples of EU Ecolabelled tourist accommodations

Sunwing Resort Kallithea, Greece Hotel Les Orangeries, France Breevy centre, Ireland Rifugio Alpino Daniele Arlaud, Italy Hilton hotel, Malta

Evaluation of the Ecolabel

micro-level scheme successful - helps to improve the environmental performance of participating organisations, also influencing suppliers useful benchmark of environmental performance - evaluation confirms that the EU Ecolabel criteria are used even by non- participating companies. macro-level penetration represents a very small fraction of the potential EU market.

Evaluation of the Ecolabel Key Barriers: Low awareness and uneven geographic coverage Insufficient product group categories Procedural and organisational problems – i.e. bureaucracy Fees and cost of getting the label Lack of perceived public purchasing benefits

Proposal for revision

a) Regulation too restrictive, lacks flexibility, unable to respond to new environmental challenges. Proposal:

• rewrite Regulation
• simplified procedures
• fit better with other sustainable production and consumption actions – e.g.

ensure public procurement recommendations are made in Ecolabel criteria (Article 7)

• allow Commission to develop Ecolabel criteria themselves – better
• coordination. (Article 7)

Proposal for revision

b) Insufficient co-operation and harmonisation with other ecolabel schemes at national and regional level Proposal:

• ption for rapid adoption of other nation labels’ criteria

(Article 7, (2))

• if a national scheme wishes to develop a new product group

that is already covered by the Ecolabel, they must take on the Ecolabel criteria. (Article 11)

Proposal for revision

c) Insufficient stakeholder involvement in product group criteria development Proposal:

• ensure criteria development process includes full

consideration of all stakeholder inputs (Annex I A, (2))

• allow option for stakeholders to lead criteria development

process (Article 7)

Proposal for revision

d) Procedural and organisational problems – i.e. excessive bureaucracy e) Low number of product group categories Proposal:

• streamlined criteria development process, with more flexible management

(Article 7 + Annex I)

• ption for rapid adoption of other nation labels criteria
• ption for Commission to develop criteria
• focus only on main environmental impacts of products (Annex I (2))

Proposal for revision

f) Fees and cost of getting the label Proposal:

• abolish annual fees (Article 9)
• consider costs of tests systematically in criteria development

process (Annex I A, (2))

Proposal for revision

g) Lack of funding for marketing Proposal:

• Not possible to deal with directly in Regulation, although

improvement and streamlining of the scheme will help, as will better linking with other policies. (i.e. using Ecodesign work)

• Commission planning to dedicate more resources to

marketing and criteria development

Proposal for revision

h) Lack of consistency with regards to implementation of the regulation in MS Proposal:

• introduce peer review system (Article 13)

Proposal for revision

Planned outcomes:

• 40/50 product groups by 2015
• Many more Ecolabel products on the shelves for consumers to

choose from.

• Criteria documents which can easily be used by public purchasers.
• An Ecolabel very well harmonised with other labels, globally and

nationally.

• An Ecolabel that can be attained by companies with limited costs and

efforts for them while still maintaining a high ambition

Frequently asked questions

• 1. How does the Ecolabel coverage of food work?

Aim: to avoid confusion with organic certification

• Fisheries + aquaculture Products – IN
• Fresh food – OUT
• Processed food and drink – IN

(but criteria only relate to processing, transport and packaging. This fact must be made clear on the label)

Frequently asked questions

• 2. Does the proposed ‘registration’ process mean there

will be no third party verification?

• No. Article 9 says, “”Provided the documentation is

complete”. This means that the company must meet all the assessment requirements for the product group in question or they cannot use the Ecolabel.

Frequently asked questions

• 3. Who will pay for the cost of the running the scheme

with no fees?

• Current income from fees is very small
• The Commission and Member States will meet the costs of the

administration of the scheme, apart from a small application fee

• More focused criteria should lower the costs of verification