the economy of compliments on yelp com
play

The economy of compliments on Yelp.com A View from Social - PowerPoint PPT Presentation

Jan 15, 2024 •381 likes •929 views

The economy of compliments on Yelp.com A View from Social Interaction Design Adrian Chan adrian@gravity7.com by Adrian Chan, 2007 We look simply to see, see others looking, see we are seen looking, and soon become knowing and skilled in

  1. The economy of compliments on Yelp.com A View from Social Interaction Design Adrian Chan adrian@gravity7.com by Adrian Chan, 2007

  2. We look simply to see, see others looking, see we are seen looking, and soon become knowing and skilled in regard to the evidential uses made of the appearance of looking.” Erving Goffman, Forms of Talk by Adrian Chan, 2007

  3. Yelp.com by Adrian Chan, 2007

  4. Yelp.com • Yelp is “real reviews, real people” • Using “consumer generated reviews,” Yelp also • generates traffic to reviews through people • and traffic to people through reviews • Reviews build a profile for the user so that users can engage with reviews or with each other by Adrian Chan, 2007

  5. Yelp.com • To facilitate conversation on Yelp, the site offers a set of compliments: by Adrian Chan, 2007

  6. Yelp.com • Users give each other compliments • directed either at the person • at their reviews • at their style • at their looks, etc • And because communication solicits response, a compliment given is often a compliment returned by Adrian Chan, 2007

  7. ...this place looks cool by Adrian Chan, 2007

  8. by Adrian Chan, 2007

  9. she’s hot! by Adrian Chan, 2007

  10. and she’s cool too! by Adrian Chan, 2007

  11. by Adrian Chan, 2007

  12. I’ll tell her... by Adrian Chan, 2007

  13. I’ll tell her... by Adrian Chan, 2007

  14. by Adrian Chan, 2007

  15. hey, look what I got! by Adrian Chan, 2007

  16. hmm, he’s cool by Adrian Chan, 2007

  17. by Adrian Chan, 2007

  18. by Adrian Chan, 2007

  19. by Adrian Chan, 2007

  20. hey! back at me! by Adrian Chan, 2007

  21. Now they’re both happy by Adrian Chan, 2007

  22. And everyone can see it by Adrian Chan, 2007

  23. this works! by Adrian Chan, 2007

  24. this works! by Adrian Chan, 2007

  25. this works! by Adrian Chan, 2007

  26. this works! by Adrian Chan, 2007

  27. this works! by Adrian Chan, 2007

  28. by Adrian Chan, 2007

  29. by Adrian Chan, 2007

  30. by Adrian Chan, 2007

  31. by Adrian Chan, 2007

  32. browse, click, browse... by Adrian Chan, 2007

  33. browse, click, browse... by Adrian Chan, 2007

  34. browse, click, browse... by Adrian Chan, 2007

  35. browse, click, browse... by Adrian Chan, 2007

  36. browse, click, browse... by Adrian Chan, 2007

  37. browse, click, browse... by Adrian Chan, 2007

  38. browse, click, browse... by Adrian Chan, 2007

  39. browse, click, browse... by Adrian Chan, 2007

  40. browse, click, browse... by Adrian Chan, 2007

  41. browse, click, browse... by Adrian Chan, 2007

  42. browse, click, browse... by Adrian Chan, 2007

  43. browse, click, browse... by Adrian Chan, 2007

  44. traffic! by Adrian Chan, 2007

  45. traffic! by Adrian Chan, 2007

  46. traffic! by Adrian Chan, 2007

  47. traffic! by Adrian Chan, 2007

  48. traffic! by Adrian Chan, 2007

  49. Yelp.com by Adrian Chan, 2007

  50. Yelp.com • being friendly pays off • people are the content • compliments are a perfect ice breaker • and though we give them to each other, they’re given in public • they add to our credibility and popularity • and make the site more active • which adds up to traffic and participation! • however.... by Adrian Chan, 2007

  51. Yelp.com • With its economy of reciprocity around the exchange of compliments • Many of Yelp’s users are motivated to review more and to interact more • With the result that Yelp reviews are often biographical, subjective, and story-like • Thus giving users personality through reviews that serve as their profiles by Adrian Chan, 2007

  52. Yelp.com • Yelp is an example of how review sites can become profile-based sites, and of how easily subjective user reviews (brands, businesses, and services) can be overtaken by members interested in their own rank and in each other • By structuring compliments, Yelp can improve its data on members and on businesses • And helps users be more precise — even when they would rather not be! • Gestural languages like those on Yelp will continue to develop in order to distinguish communication between users, communication about users, and communication about content by Adrian Chan, 2007

  53. “By an extension of meaning, ‘stroking’ may be employed colloquially to denote any act implying recognition of another’s presence. Hence a stroke may be used as the fundamental unit of social action. An exchange of strokes constitutes a transaction, which is the unit of social intercourse.” Eric Berne, Games People Play by Adrian Chan, 2007

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Yelp Presented by : Jayavardhan and Mounica yelp What is Yelp? Story of Yelp Users

Yelp Presented by : Jayavardhan and Mounica yelp What is Yelp? Story of Yelp Users

Yelp Presented by : Jayavardhan and Mounica yelp What is Yelp? Story of Yelp Users and Businesses on Yelp Introduction Growth of Yelp Yelp Fusion API Yelp OpenSource Yelp DataSet Research on Yelp

376 views • 20 slides
Be On Yelp? Yelp Work Product - Not for Distribution What Is Yelp? Yelp Work Product - Not for

Be On Yelp? Yelp Work Product - Not for Distribution What Is Yelp? Yelp Work Product - Not for

Why Should Your Business Be On Yelp? Yelp Work Product - Not for Distribution What Is Yelp? Yelp Work Product - Not for Distribution Poll #1 What is Yelp? A. Local business directory B. Social media site But First, A Question: C. A place

657 views • 29 slides
Complaints concerns and compliments Complaints, concerns and compliments Sue Ball P ti Patient

Complaints concerns and compliments Complaints, concerns and compliments Sue Ball P ti Patient

Complaints concerns and compliments Complaints, concerns and compliments Sue Ball P ti Patient experience manager t i Members event 17 June 2010 Background NHS Constitution - patients have the right to have complaints dealt with

131 views • 10 slides
Building Mobile APIs with Services by Stephan Jaensch - sjaensch@yelp.com What's Yelp?

Building Mobile APIs with Services by Stephan Jaensch - sjaensch@yelp.com What's Yelp?

Building Mobile APIs with Services by Stephan Jaensch - sjaensch@yelp.com What's Yelp? connect people with great local businesses website, apps, mobile site 142 million monthly unique visitors 77 million reviews Yelp for Biz Owners

508 views • 29 slides
Mesos at Yelp: Building a production ready PaaS Rob Johnson robj@yelp.com/@rob_johnson_ Who Am

Mesos at Yelp: Building a production ready PaaS Rob Johnson robj@yelp.com/@rob_johnson_ Who Am

Mesos at Yelp: Building a production ready PaaS Rob Johnson robj@yelp.com/@rob_johnson_ Who Am I: - Rob Johnson - Operations Team at Yelp - Spend most of my time working on PaaSTA Yelps Mission: Connecting people with great local

927 views • 74 slides
Inside Yelp's SOA Infrastructure Or: How to evaluate the ecosystem when considering PaaSs.

Inside Yelp's SOA Infrastructure Or: How to evaluate the ecosystem when considering PaaSs.

Inside Yelp's SOA Infrastructure Or: How to evaluate the ecosystem when considering PaaSs. Who Am I: - Kyle Anderson - Operations Team at Yelp - Trying not to build PaaSs since forever Yelps Mission: Connecting people with great

444 views • 43 slides
Asynchronous Network Requests in Web Applications Lauris Jullien lauris@yelp.com/@laucia_julljen

Asynchronous Network Requests in Web Applications Lauris Jullien lauris@yelp.com/@laucia_julljen

Asynchronous Network Requests in Web Applications Lauris Jullien lauris@yelp.com/@laucia_julljen 1 Yelps Mission Connecting people with great local businesses. 2 Yelp Stats As of Q1 2016 90M 102M 70% 32 3 What is this talk about?

686 views • 30 slides
Evan Krall 2015-06-12 Who is this person? Evan Krall SRE = development + sysadmin 4+ years at

Evan Krall 2015-06-12 Who is this person? Evan Krall SRE = development + sysadmin 4+ years at

Evan Krall 2015-06-12 Who is this person? Evan Krall SRE = development + sysadmin 4+ years at Yelp Paasta Application Delivery at Yelp Why? History Yelp started out as monolithic python app Builds/pushes take a long time Messing up is

884 views • 72 slides
The Human Side of Microservices John Billings @jnb42 billings@yelp.com Introduction About me

The Human Side of Microservices John Billings @jnb42 billings@yelp.com Introduction About me

The Human Side of Microservices John Billings @jnb42 billings@yelp.com Introduction About me PhD in compiling and verifying routing protocols Joined Yelp in February 2011 Initially: Joined <10 person search team 70 - 80

865 views • 51 slides
SBA A to Z: How SBA Lending Compliments Your Conventional Loan Portfolio Presented to How Can

SBA A to Z: How SBA Lending Compliments Your Conventional Loan Portfolio Presented to How Can

SBA A to Z: How SBA Lending Compliments Your Conventional Loan Portfolio Presented to How Can Community Banks Can Make Safe, Sound, Secure and Profitable Commercial Loans in a Competitive and Difficult Credit Climate and Uncertain Economic

584 views • 25 slides
Seagull: A distributed, fault tolerant, concurrent task runner Sagar Patwardhan sagarp@yelp.com

Seagull: A distributed, fault tolerant, concurrent task runner Sagar Patwardhan sagarp@yelp.com

Seagull: A distributed, fault tolerant, concurrent task runner Sagar Patwardhan sagarp@yelp.com Yelps Mission Connecting people with great local businesses. Yelp scale Outline What is Seagull? Why did we build it? Deep dive into Seagull

590 views • 47 slides
How Yelp.com Runs on Apache Mesos in AWS Spot Fleet for Fun and Profit (75% Off) Kyle Anderson -

How Yelp.com Runs on Apache Mesos in AWS Spot Fleet for Fun and Profit (75% Off) Kyle Anderson -

How Yelp.com Runs on Apache Mesos in AWS Spot Fleet for Fun and Profit (75% Off) Kyle Anderson - Yelp Yelps Mission Connecting people with great local businesses. Part 0: Spot / Spot Fleet Primer Part 1: Spot Fleet management + Mesos

1.06k views • 53 slides
An Expert In Your Court {COMPANY SLOGAN} prepared for: Internet Seller compliments of: Kenny

An Expert In Your Court {COMPANY SLOGAN} prepared for: Internet Seller compliments of: Kenny

An Expert In Your Court {COMPANY SLOGAN} prepared for: Internet Seller compliments of: Kenny Schaaf Team Brumbach, Keller Williams Southshore 109 Harbor Village Dr Apollo Beach, FL. 33572 Delivering a 10+ Experience On a scale of 1-10,

220 views • 18 slides
RAJOO ENGINEERING MY COMPLIMENTS TO RAJOO ENGINEERS TEAM FOR EXCELLENT DEVELOPMENT OF EXTRUSION

RAJOO ENGINEERING MY COMPLIMENTS TO RAJOO ENGINEERS TEAM FOR EXCELLENT DEVELOPMENT OF EXTRUSION

RAJOO ENGINEERING MY COMPLIMENTS TO RAJOO ENGINEERS TEAM FOR EXCELLENT DEVELOPMENT OF EXTRUSION LINES FROM DESIGNING TO SHOP-FLOOR PERFORMANCE OF THE EQUIPMENTS SUPPLIED BY THEM AT HOME AND OVERSEAS. THEY HAVE ACHIEVED THIS SUCCESS THRU

704 views • 32 slides
All portraits compliments of Joseph Photography Icons from FlatIcon.com Charts courtesy of Dr.

All portraits compliments of Joseph Photography Icons from FlatIcon.com Charts courtesy of Dr.

All portraits compliments of Joseph Photography Icons from FlatIcon.com Charts courtesy of Dr. Roger Haston 205 million 40 million 325 million 7 million SPCA Tampa Bay is driven by the well-being and safety of all animals and people in our

315 views • 16 slides
Note: the slides (including speaker notes) are available on GitHub:

Note: the slides (including speaker notes) are available on GitHub:

Note: the slides (including speaker notes) are available on GitHub: github.com/sjaensch/swagger_talk BUILDING SERVICE INTERFACES WITH OPENAPI / SWAGGER Stephan Jaensch sjaensch@yelp.com / @s_jaensch YELP STATS (Q1 2016) WHAT THIS TALK IS

848 views • 26 slides
@ Archiving Identity Ben Gross University of Illinois Library and Information Science ben @

@ Archiving Identity Ben Gross University of Illinois Library and Information Science ben @

@ Archiving Identity Ben Gross University of Illinois Library and Information Science ben @ bengross.com http://bengross.com/ The individual in ordinary work situations presents himself and his activity to others, the ways in which he

316 views • 15 slides
SOCI 210: Sociological Perspectives Oct. 6 1. Intersectionality 2. Interactional sociology 3.

SOCI 210: Sociological Perspectives Oct. 6 1. Intersectionality 2. Interactional sociology 3.

SOCI 210: Sociological Perspectives Oct. 6 1. Intersectionality 2. Interactional sociology 3. Status and boundaries 1 Interactional Sociology 2 Social interaction Interaction is a basic part of social life Present in much of what we

356 views • 11 slides
Visual Reinforcement Learning with Imagined Goals Ashvin Nair*, Vitchyr Pong* , Murtaza Dalal,

Visual Reinforcement Learning with Imagined Goals Ashvin Nair*, Vitchyr Pong* , Murtaza Dalal,

Visual Reinforcement Learning with Imagined Goals Ashvin Nair*, Vitchyr Pong* , Murtaza Dalal, Shikhar Bahl, Steven Lin, Sergey Levine Autonomous Learning Autonomous Learning Autonomous Learning Reinforcement Learning? Autonomous Learning:

594 views • 21 slides
2016 Continuous Quality Improvement Project : Care Transitions Network We will begin shortly

2016 Continuous Quality Improvement Project : Care Transitions Network We will begin shortly

2016 Continuous Quality Improvement Project : Care Transitions Network We will begin shortly To hear the webinar, click Call Me in the Audio Connection box and enter your phone number - the WebEx system will call your phone

586 views • 43 slides
A Semantic Model for Friend Segregation in Online Social Networks Javed Ahmed ICWE 2016, Lugano,

A Semantic Model for Friend Segregation in Online Social Networks Javed Ahmed ICWE 2016, Lugano,

Introduction Research Problem Our Approach Theoretical Framework for Privacy Results of User Study: Interaction Pattern Results of User Study: Preferred Interaction Results of User Study: Interaction Ranking Ontological Model Conclusion and

552 views • 16 slides
I Have a Narrow Thought Process: Constraints on Explanations Connecting Inferences and

I Have a Narrow Thought Process: Constraints on Explanations Connecting Inferences and

I Have a Narrow Thought Process: Constraints on Explanations Connecting Inferences and Self-Perceptions Emilee Rader, Samantha Hautea, and Anjali Munasinghe emilee@msu.edu, hauteasa@msu.edu, amunasinghe1620@gmail.com Department of Media

370 views • 11 slides
NSP O NSP Open Forum pen Forum Question and Answers th 2014 June 5 June 5 , 2014 2:00 PM ET

NSP O NSP Open Forum pen Forum Question and Answers th 2014 June 5 June 5 , 2014 2:00 PM ET

U.S. Department of Housing and Urban Development NSP O NSP Open Forum pen Forum Question and Answers th 2014 June 5 June 5 , 2014 2:00 PM ET Community Planning and Development Moderators and Q & A Format Moderators and Q & A Format

289 views • 7 slides
Patent Law Prof. Roger Ford Monday, November 6, 2017 Class 19 Infringement I: claim

Patent Law Prof. Roger Ford Monday, November 6, 2017 Class 19 Infringement I: claim

Patent Law Prof. Roger Ford Monday, November 6, 2017 Class 19 Infringement I: claim construction & literal infringement Recap Recap Utility overview Operability Beneficial or moral utility Practical or specific utility

842 views • 34 slides

More recommend