The 6Qs of Marketing Steve Galyean Planning & Partnerships - - PowerPoint PPT Presentation

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The 6Qs of Marketing Steve Galyean Planning & Partnerships - - PowerPoint PPT Presentation

Feb 01, 2024 472 likes •886 views

The 6Qs of Marketing Steve Galyean Planning & Partnerships Director Virginia Tourism Corporation What do you want to accomplish? What is YOUR Brand? Where are you now? Is what you say you want to accomplish REALLY what needs

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The 6Qs of Marketing

Steve Galyean

Planning & Partnerships Director Virginia Tourism Corporation

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What do you want to accomplish?

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  • What is YOUR Brand?
  • Where are you now?
  • Is what you say you want to

accomplish REALLY what needs to be accomplished?

  • What are your GOALS?
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What resources do you have and what resources do you need?

Human Capital Research and Data Relationships Financial Resources Technical Assistance Experience

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Who is your audience?

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The Key to your Success and the Foundation of Your Marketing Plan

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What do know about your audience? What do know about your customers? What do know about your board? What do know about your funders?

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  • Start at Home – Data from your business or
  • rganization is the best!
  • Your Customers
  • Your Community
  • Your Local Government
  • Your DMO (Destination Marketing Organization)
  • Your PDC (Planning District Commission)
  • Your Educational Institutions
  • Trade and Professional Associations
  • State Agencies – VIRGINIA MAIN STREET!
  • Federal Agencies
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  • What are their priorities?
  • What are their challenges and can

you help be a solution?

  • Who do they know?
  • What other issues are they facing?
  • What is the “tipping” point?
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What sets you apart from your competitors?

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  • Who You Are
  • Your Goals
  • Identified Your Customers/Audience
  • Your Competition

SO………

  • How Do You Reach That Audience?
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The Right Message to the Right Audience with a Call to Action

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What’s Your Plan?

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Your Marketing Plan is How You Will Reach Your Audience

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  • Does your plan support your message?
  • Is your plan trackable?
  • Is (most) every item justified to reach your

audience?

  • Have you asked your vendors who

their media outlet reaches?

  • Do you have media kits from your vendors?
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70:20:10 Approach

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Were You Successful?

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Your Baselines Compared to Your Results

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  • Did You “Move the Needle?”
  • Did you reach your goals?
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Now it is YOUR turn!

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The 6Qs of Marketing

Steve Galyean

Planning & Partnerships Director Virginia Tourism Corporation