The 4 Essential Elements for Launching Transformative & - - PowerPoint PPT Presentation

The 4 Essential Elements for Launching Transformative & Lucrative Online Courses

with Chris Kyle, Founder of Launch Academy

LET’S HEAR FROM YOU…

2 Questions for You…

Q#1: What is YOUR primary reason for wanting to create and launch an online course?

Type your response into the Chat Area

The 2nd Question…

Q #2: What is your perceived (or real) #1 CHALLENGE around creating and launching an online course?

Type your response into the Chat Area

WHY DO PEOPLE CREATE ONLINE COURSES…

…To reach a bigger audience – a global audience – with their content, expertise or knowledge.

WHY ONLINE COURSES…

…To have a BIGGER impact with their teachings or content.

Y

• u

c h a n g e d m y l i f e ! Wow…

I’m doing

what I love.

I feel more alive!

ONLINE COURSES OFFER…

…the ability to create UNLIMITED

INCOME

from their teaching content.

If You Resonate…

Then It’s Time to Create Your Online Course

OFFER GREAT ONLINE COURSES

WHAT ARE THE TOP CHALLENGES IN LAUNCHING AN ONLINE COURSE

v All the technology — changes constantly v “Too overwhelming to create one” — don’t even know where to start v “I don’t know how to market a course” — don’t have an email list or a following v “I’m not a marketer or self-promoter”

WHAT DOES YOUR LIFE LOOK LIKE AS A TEACHER OFFERING ONLINE COURSES...?

² Greater freedom and flexibility with your business and your teaching… ² Greater ease in staying connected to your followers and your students all around the world… ² Ability to offer more programs without having to increase travel & expenses on workshops/trainings… ² A new, sustainable/passive income stream for you…

A Bit of My Story…

For years, I was a successful coach and consultant…

But I wasn’t fulfilled with the work I was doing…

I wanted to teach and create my own content… And I was fascinated by

• nline learning… and the

global reach of it!

I struggled with…

Transitioning from coaching and being a 1-on-1 specialist… to creating my OWN teaching content for groups.

I felt challenged by…

Translating my teaching content into an online setting.

And I had no idea how to…

Build my email list and market my courses…

What shifted everything…

….I found great mentoring and coaching

Craig Hamilton Claire Zammit Neale Donald Walsch

² Creator of Launch Academy

² Creator and Host of the Power of Purpose Global Summit (14,000 participants) ² Creator and teacher of the Man on Purpose 7-Week Online Course for men ² Host and co-creator of the Conscious Men Summit with Dr. John Gray

More Creatively Inspired…More Income… and Passing on what I’ve learned

The 4 Essential Elements of Your Online Leaning Platform

Transformative Content for a better student learning experience Enrolling Messaging that attracts lots of the “right” students Effective & Converting Marketing for FILLING UP your course Engagement-oriented Technology to increase connection, motivation and transformation

Transformative Content

Shaping your teaching content in a way that creates a transformative experience for the participant… …a change in beliefs, behaviors and actions that lead to a new way

• f being.

Having a STEP-BY-STEP PROCESS to help people make the shift or change that they want in their lives (from A to B).

The 3 Key Components for Creating Transformative Online Content

Providing clear teaching Concepts for your participants AND give them the WHY

• f the concept or the specific ‘step’… and

how it applies to their own life.

The 3 Key Components…

Embedding the learning in PRACTICE and ENGAGEMENT -- dialog with other learners going through the same process.

The 3 Key Components…

Enrolling Messaging

The authentic WORDS you use to describe your online learning program from the view of a transformative experience for your “ideal student.”

Starts with Discovering Who Your Ideal Student is for Your Course…Your “Avatar”

Your Avatar is a DEEP and intimate PROFILE of the student who is likely to have the best experience in your course.

Discovering Your Avatar Profile?

Fears Frustrations Being completely broke Can’t speak my truth Die a life with regrets Don’t know how to connect Aspirations (BE) Wants/Desires (HAVE) Confident, Authentic, Free Sense of purpose Powerful, secure, happy Committed relationship Demographics Psychographics Age, gender, education What has their attention Income, activities, location What is most pressing

A Conversation with Your Avatar… The Authentic Messaging Blueprint…

Aspiration Problem Diagnosis Solution: Your Course Desired Future State Promise

Effective & Converting Marketing

The strategies and tactics you use to attract the ‘right’ participants to your program AND converting them into purchasers of the program.

The 3 SIMPLE Marketing Strategies to Fill Up Your Course…

Strategy #1: Use Partners to Get the Word Out

> Potential Partners are everywhere. > They’re already in your network. > It costs you nothing. They can be a partner for life.

The 3 SIMPLE Marketing Strategies

Strategy #2: Use Your Social Media

> Post your free content offerings. > Post things people want to share (viral). > Ask your partners to post on their social media. > Experiment with FB Ads first before diving in fully.

The 3 SIMPLE Marketing Strategies…

Strategy #3: Find Speaking Gigs

> Growing opportunities to speak on podcasts, summits,

• nline events and in-person.

> Start with your network. > Reach out to like-minded teachers/experts.

Engagement-Oriented Technologies

Specific technologies that allow for and encourage higher engagement between the participants AND the teacher…Increases connection, motivation and FUN.

The 3 Categories of Technology for Running an eLearning or online Business

This is your email marketing and database platform. All things to do with managing your growing prospect list and customer list (students).

Category 1: THE “BACK-END”

This is technology that interacts with your participants during free events & paid programs. The place that holds all of your offerings.

Category 2: THE “FRONT-END”

This is OPTIONAL technology that supports your marketing efforts with specific items like landing pages, video hosting & conversion tools.

Category 3: MARKETING & CONVERSION SUPPORT

SIMPLIFY EVERYTHING Use an All-in-One Tech Platform

GOING INTO THE LAB…

CASE

STUDIES

COURSE SALES PAGES…

APPLYING THE

AUTHENTIC MESSAGING BLUEPRINT

TO YOU!

LAB EXPERIMENT #1:

I know you want to…

…Reach a bigger audience with your expertise, content or teachings; and having a bigger impact on your students… while making more money doing it!

But the problem is…

…that the whole process of creating AND launching well-crafted online courses can FEEL overwhelming, daunting and confusing… “where in the heck do I start?”

Most teachers give up before they even start…

Why this happening…

…you haven’t yet applied a proven system to creating and launching your

• nline course. And without this you’re

just WINGING it and using Trial-and-Error to figure it out… Costly and Time Consuming!

The solution…

…to follow a proven system and get the support to launch your course. And be willing to be a student again and learn the PROCESS.

And invest in the coaching you need to create a great course right out of the gate.

This is why I decided to create Launch Academy…

A LIVE online training program providing you with EVERYTHING you need to KNOW and DO to create, market & deliver your online course…

www.launchacademycourse.com

A step-by-step PROVEN SYSTEM for creating and launching your online course… RELAX into the guidance in the program!

www.launchacademycourse.com

The RESOURCES you’ll need to build your course: training videos, documents, templates copy samples, tracking tools, and more…

www.launchacademycourse.com

Built for you to

GO AT YOUR OWN PACE

Where decide how quickly you want to move through the course.

What You’ll Learn…

STEP 1: Create Your Launch Roadmap STEP 2: Define Your Course Avatar STEP 3: Design Your Course STEP 4: Write Your Copy and Marketing Plan STEP 5: Build Your Launch Pages STEP 6: Create Your Free Preview Event STEP 7: Manage Your Launch Campaign STEP 8: Deliver Your Course

What You’ll Receive…

ü 16 Training & Tutorial Videos for each module (2 per module) ü Launch Toolkit (training documents, templates, copy samples, tracking forms, Master Dashboard, etc.) ü Private Facebook Group ü Lifetime Access to the course website ü Concierge Support

Amazing Bonuses…

Amazing Bonuses…

Amazing Bonuses…

Fast Action Bonus…

Fast Track Option…

Fast Track Bonuses…

www.launchacademycourse.com

Getting a Return on Your Investment…

# of Participants Revenue 25 $7425 50 $14,850 100 $29,700 200 $59,400

ENROLLMENT IS OPEN FOR LAUNCH ACADEMY 2019

(Register Now)

www.launchacademycourse.com

SPECIAL LIMITED-TIME OFFER

TAKE $100 OFF THE CORE PROGRAM TAKE $280 OFF THE FAST TRACK OPTION

USE PROMO CODE: SPECIAL19

Ends Nov 8th

— Lion Goodman, Creator of the Clear Beliefs Coach Training

SUCCESS STORY: Lion Goodman…

“I revamped my whole course with Chris’ model, and I doubled the number of students & my revenues by doing it his way (in other words, the right way!) I figure I got a 5-to-1 return on my investment in Launch Academy. I’m now going through the launch process again, using what I learned, and got more than 3,000 people into my introductory webinars!”

— Steven Kessler, Creator of Understanding Yourself & Understanding Others

SUCCESS STORY: Steven Kessler

“In Launch Academy, Chris walks you through the entire process, step-by-step. I followed the steps and had a big, successful launch: >>> 91 students and revenue over $26,000 And now I have a template for how to turn my knowledge into income for the rest of my life. I'm very careful about what I recommend to my students, but I can wholeheartedly recommend Launch Academy.”

BOOK A DISCOVERY SESSION WITH ME…

Your Special Gift…

www.chriskyle.com/gift

www.launchacademycourse.com

Questions & Answers…