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Thank you for joining us! We will begin momentarily Pricing a - - PowerPoint PPT Presentation

Thank you for joining us! We will begin momentarily Pricing a Digital Event Pricing a Digital Event A JDC Events Approach A JDC Events Approach CONNECT WITH US: Kara Dao, Senior Director, Client Engagement & Operations e:


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Thank you for joining us! We will begin momentarily…

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Pricing a Digital Event

A JDC Events Approach

Pricing a Digital Event

A JDC Events Approach

CONNECT WITH US: Kara Dao, Senior Director, Client Engagement & Operations e: kara@jdc-events.com | p: 240.512.4220

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❖ The webinar is being recorded. ❖ The webinar along with a transcript of the questions & answers will be available on-demand at www.jdc-events.com. ❖ Please submit your questions at any time during the webinar via the Q&A feature at the bottom of your screen. ❖ Interested in learning more? Have additional questions?

Housekeeping Tips

CONNECT WITH US: Kara Dao, Senior Director, Client Engagement & Operations e: kara@jdc-events.com | p: 240.512.4220

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Pricing Considerations:

  • Niche
  • Market
  • Value
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Psychology Behind Pricing ✓ FOMO ✓ CLIENT PERSONAS ✓ MOTIVATION FOR PURCHASE

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Pricing Strategies:

  • Static Pricing
  • Tiered Pricing
  • Special Access
  • Targeted Discounts
  • Group Discounts
  • Early Bird
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  • Overhead
  • Labor Hours
  • Embedded Fees
  • Commissions

Determine Costs:

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Pricing Structures:

  • Single Day
  • Multi Day
  • By Track
  • Member vs Non-Member
  • Bundling
  • BOGO or Bring a Friend
  • Group Discounts
  • Free
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Add-On Benefits

✓ Measurable ✓ CEU Credits / Certificate

  • f Participation

✓ Greater Attendance ✓ Overall Value

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Pricing a Digital Event

A JDC Events Approach

THANK YOU!

Visit our website, www.jdc-events.com, to share or view this webinar again, submit questions, or contact us for more information. JDC has customized solutions for you.

CONNECT WITH US: Kara Dao, Senior Director, Client Engagement & Operations e: kara@jdc-events.com | p: 240.512.4220