Text - Modo25 email to 88802 How you can predict your media spend - PowerPoint PPT Presentation

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How you can predict your media spend and profit across all your digital marketing channels… in house? Digital Marketing. From the inside out

o Digital landscape o The challenge o Education & evolution o In housing certainty intelligent. insightful. inspiring. inclusive. inhouse

57% of consumers ages 26-35 receive 35% of Google product searches turn into transactions within 5 1-2 packages from Amazon each week days 1,234 stores shut on Britain's Google Shopping ad spend was top 500 high streets in the up 43% YoY in Q4 of 2018 first half of the year Worldwide digital ad Videos are shared 1,200% spending is predicted to more than text and links reach over $375 billion by combined. 2021. Sources: Statista, Walker Sands, Jumpshot, Global Web Index, eMarketer, Forbes, Marketing Sherpa

intelligent. insightful. inspiring. inclusive. inhouse

intelligent. insightful. inspiring. inclusive. inhouse

Customer first… Lifetime value intelligent. insightful. inspiring. inclusive. inhouse

Safe bet? intelligent. insightful. inspiring. inclusive. inhouse

Customer first & platform agnostic Budgets optimised by lifetime value intelligent. insightful. inspiring. inclusive. inhouse

Customers are still customers Over 400 Martech / AdTech companies to choose from Why we exist – right place 67 in the last 12 months… Channel T-shirts idea.. We all need great tech … but which one? Internal teams internally battling over customers….

C-level education Internet is not a fad. Education Stakeholders C-suite education intelligent. insightful. inspiring. independent. inhouse

Google says buy more clicks! Google are going direct to brands and retailers to sell their own bidding solution. So what? What is the impact for us all? Better ROAS = The result is Google needs to More budget commoditisation drive growth With its own bidding Google gains more Amazon has replaced Google as the A single superior solution means that control and promises better advertising starting point for consumers’ shopping bidding is commoditised, taking away performance for retailers, even if it habits. Google need new ways to drive competitive advantage for smart means some transparency is sacrificed. growth and keep up. marketers. intelligent. insightful. inspiring. inclusive. inhouse

Wrong behaviour & metrics Channel conflict // short term pressure FD: CMO: “I need you to double No probs – I’ll pump up the ROAS within 8 months!” remarketing! What about new customer acquisition & lifetime value? intelligent. insightful. inspiring. independent. inhouse

C-level education Internet is not a fad. Education Visibility, education & buy in… Stakeholders Measuring the right metrics intelligent. insightful. inspiring. independent. inhouse

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Inhousing certainty intelligent o Strategy o People insightful o Process o Technology inspiring o Support o Training inclusive o Board education o Ongoing helpdesk inhouse o Market insight Text - Modo25 “email” to 88802

3 takeaways for peak: o Have an Amazon plan o Google Shopping CSS o Measure the right metrics Text - Modo25 “email” to 88802

Turning the world of digital marketing inside out john@modo25.com Text - Modo25 “email” to 88802