Text - Modo25 email to 88802 How you can predict your media spend - - PowerPoint PPT Presentation

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How you can predict your media spend and profit across all your digital marketing channels… inhouse?

Digital Marketing. From the inside out

• Digital landscape
• The challenge
• Education & evolution
• Inhousing certainty
• intelligent. insightful. inspiring. inclusive. inhouse

35% of Google product searches turn into transactions within 5 days Google Shopping ad spend was up 43% YoY in Q4 of 2018 57% of consumers ages 26-35 receive 1-2 packages from Amazon each week

Sources: Statista, Walker Sands, Jumpshot, Global Web Index, eMarketer, Forbes, Marketing Sherpa

1,234 stores shut on Britain's top 500 high streets in the first half of the year Worldwide digital ad spending is predicted to reach over $375 billion by 2021. Videos are shared 1,200% more than text and links combined.

• intelligent. insightful. inspiring. inclusive. inhouse

• intelligent. insightful. inspiring. inclusive. inhouse

Customer first…

Lifetime value

• intelligent. insightful. inspiring. inclusive. inhouse

• intelligent. insightful. inspiring. inclusive. inhouse

Safe bet?

• intelligent. insightful. inspiring. inclusive. inhouse

Customer first & platform agnostic Budgets optimised by lifetime value

Customers are still customers Why we exist – right place Channel T-shirts idea.. Internal teams internally battling over customers….

Over 400 Martech / AdTech companies to choose from 67 in the last 12 months… We all need great tech … but which one?

C-level education Internet is not a fad. Education Stakeholders

• intelligent. insightful. inspiring. independent. inhouse

C-suite education

Google says buy more clicks!

Google are going direct to brands and retailers to sell their own bidding solution. So what? What is the impact for us all? Google needs to drive growth

Amazon has replaced Google as the starting point for consumers’ shopping

• habits. Google need new ways to drive

growth and keep up.

Better ROAS = More budget

With its own bidding Google gains more control and promises better advertising performance for retailers, even if it means some transparency is sacrificed.

The result is commoditisation

A single superior solution means that bidding is commoditised, taking away competitive advantage for smart marketers.

• intelligent. insightful. inspiring. inclusive. inhouse

Wrong behaviour & metrics

Channel conflict // short term pressure

• intelligent. insightful. inspiring. independent. inhouse

FD: “I need you to double ROAS within 8 months!” CMO: No probs – I’ll pump up the remarketing! What about new customer acquisition & lifetime value?

C-level education Internet is not a fad. Education Stakeholders

Visibility, education & buy in…

Measuring the right metrics

• intelligent. insightful. inspiring. independent. inhouse

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intelligent insightful inspiring inclusive inhouse

Inhousing certainty

• Strategy
• People
• Process
• Technology
• Support
• Training
• Board education
• Ongoing helpdesk
• Market insight

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3 takeaways for peak:

• Have an Amazon plan
• Google Shopping CSS
• Measure the right metrics

Text - Modo25 “email” to 88802

john@modo25.com Text - Modo25 “email” to 88802

Turning the world of digital marketing inside

• ut