testimony The VDID is well aware that planned obsolescence is a - PowerPoint PPT Presentation

testimony “The VDID is well aware that planned obsolescence is a very questionable procedure of industry.” Stefan Eckstein / chairman Association of German Industrial Designers

planned obsolescence| what ? what who how why accelerate shortening production new sales strategy and the useful and methods life of retailers products greed

nature society economy

Target return Target costs Gross profit Relocation of quality costs direct costs of raw materials and production gross profit including transportation, storage, sales, support, service, advertising, Spare parts, provisions, profit margin planned obsolescence improved durability

establish feedback community retailers production

producing using dismantling buffering

product responsibility (from raw to shelf) • Who extracts resources from nature, has to ensure their sustainable usability. risks of free markets • The market solves shortages on price, power and ensures a high-risk resource allocation. responsibilites of society • The society had to set the rules and conditions.

rethink instead of buying understanding and preventing botch increase quality of life through time savings explore the arising circulatory society circulate rather than grow

Stefan Schridde / founder Join my community on www.schridde.org/team European organisation MURKS? NEIN DANKE! e.V. (Botch? No thanks!) Website www.murks-nein-danke.eu