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TERMS OF REFERENCE : NATIONAL COMMUNICATORS FORUM 29 MARCH 2017 - - PowerPoint PPT Presentation
TERMS OF REFERENCE : NATIONAL COMMUNICATORS FORUM 29 MARCH 2017 - - PowerPoint PPT Presentation
TERMS OF REFERENCE : NATIONAL COMMUNICATORS FORUM 29 MARCH 2017 www.salga.org.za OUR MANDATE www.salga.org.za BACKGROUND FOR ESTABLISHING NATIONAL COMMUNICATORS FORUM The recent SALGA National Conference adopted a new strategy which
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www.salga.org.za
BACKGROUND FOR ESTABLISHING NATIONAL COMMUNICATORS FORUM
§ The recent SALGA National Conference adopted a new strategy which serves as the blueprint for the local government sector for the next five years § The adoption of the strategy provides an opportunity for SALGA to effectively deliver on one of its mandate to strategically profile local government locally and abroad § The need to improve communication on local government matters to the public at large has been identified as an essential element in service delivery § A need for Heads of Communication to collectively reflect and influence a proactive communication agenda for local government exists § A reflection on the opportunities for effective communication by local government can serve as useful contributions that will inform local government communication and profiling programmes
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www.salga.org.za
BACKGROUND FOR ESTABLISHING NATIONAL COMMUNICATORS FORUM
§ Can benefit from sharing experiences with the aim of improving the communication function within municipalities § Communicators can benefit from sharing experiences with the aim of improving the communication function within municipalities § The input emanating from the National Communicators Forum should be processed through SALGA into a vision on communication for the sector § The National Communicators Forum will reflect the format of the provincial communicators forums in provinces which are functioning § Other stakeholders that are important for an effective structure include GCIS and COGTA § While this is an inaugural meeting it should also be viewed as the beginning
- f a structure that will guide and inform the communication agenda for local
government
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www.salga.org.za
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AIMS AND OBJECTIVES
The main aim of the National Communication Forum is to collectively craft a communication agenda for local government focusing on: § Proactively profiling the local government sector § Improving the negative narrative around local government § Educating the public on the role and responsibilities of municipalities § Reflecting and considering communication innovations and technologies § Promoting the communication function as a strategic element within municipalities § Sharing ideas on implementing joint communication programmes profiling the sector § Facilitating knowledge sharing and learning
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www.salga.org.za
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PARTICIPATION AND COORDINATION OF THE NATIONAL COMMUNICATORS FORUM
§ Participation in the National Communicators Forum is extended to all Heads
- f Communication from all 257 municipalities
§ GCIS and COGTA representatives (both provincially and nationally) § Other stakeholders from government and private sector by invitation § SALGA will provide the secretariat function for the National Communicators Forum § The programme of action will be informed by municipalities § SALGA will provide the function to ensure smooth administrative running of the forum
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www.salga.org.za
RESOURCING OF THE NATIONAL COMMUNICATORS FORUM
§ The activities of the Communicators forum will naturally attract costs § It is proposed that municipalities host the forum on a rotational basis § Municipalities can volunteer to host the meetings and it is recommended that they are held on municipal premises § SALGA will fund the secretariat costs § Sponsorships to be explored to fund some of the costs of hosting a meeting § Participants from municipalities required to fund their own travel and accommodation § National Communicators Forum to establish a vehicle to collate best practices to be § Partnerships for training and development to be explored with relevant partners
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www.salga.org.za
PROGRAMME APPROACH
§ The programme approach for the National Communicators Forum is to be discussed at length at provincial meetings § The National Communicators Forum shall meet bi-annually § The provincial meetings will take place quarterly in between the bi-annual meetings
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www.salga.org.za
BENEFITS
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BENEFITS
§ Creation of a platform to learn best practices § Platform to share ideas § Networking opportunity with the media, local government and fraternal partners § Encouraging innovation and creativity § Fostering individual and organisational growth and learning § Effective use of resources to maximise the impact of our activities based
- n our limited resources
§ Enabling municipal communicators to get assistance on work-related problems from experts in specific subjects § Creation of structured capacity building programmes for Communicators
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