Ten Steps to Building a New Look Successful Social ATG/Agile - - PowerPoint PPT Presentation

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Ten Steps to Building a New Look Successful Social ATG/Agile - - PowerPoint PPT Presentation

DEDICATED TO HELPING SMALL & MEDIUM SIZED 1 BUSINESSES ACHIEVE THEIR VISION Ten Steps to Building a New Look Successful Social ATG/Agile Presentation Enterprise Presented by Paul Shaw Date: 5 th December 2017 HANDS ON SUPPORT FOR YOUR


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New Look ATG/Agile Presentation

DEDICATED TO HELPING SMALL & MEDIUM SIZED BUSINESSES ACHIEVE THEIR VISION

Ten Steps to Building a Successful Social Enterprise

Presented by Paul Shaw Date: 5th December 2017

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What is a Social Enterprise?

A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being—this may include maximizing social impact alongside profits for external shareholders.

Wikipedia

Social enterprises are defined as: "Businesses with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or community, rather than being driven by the need to maximise profit for shareholders and

  • wners'.

GCSE Business

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The UK Landscape

Over 70,000 social enterprises in the UK

Contributing £24 billion to the economy

Employing

  • ver 1

million people.

Growing 3 times faster than the SME mainstream

State of Social Enterprise Survey - 2017

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Main Trading Areas

State of Social Enterprise Survey - 2017

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Social and Environmental Objectives

State of Social Enterprise Survey - 2017

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Business Size

State of Social Enterprise Survey - 2017

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So what are the key business differences between a social enterprise and a mainstream commercial venture?

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Fundamentally there are none. Both types of business are created to generate a profit. The only difference lies in what is done with those profits.

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So where do we start? We start with a plan

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Why When How

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Easier said than done?

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STRATEGY MADE EASY

Top 10 Tips

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Step 1 - Understand why you want it

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Step 2 – What’s really important to you

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Step 3: What business are you in?

“In the factories we make lipstick and in the shops, we sell hope” Charles Revson

Think beyond your product or service WHAT are they actually buying? WHY are they buying it?

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The Golden Circle

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Step 4 – Create a business

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Step 5 – Future proof your business

Give yourself advanced hindsight Look at the big picture

  • Social
  • Technological
  • Economical
  • Political
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Step 6 – Know your market

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Step 7 – Look in the mirror

GIVE Analysis – G r e a t – I m p r o v e – V u l n e r a b l e – E d g e

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Ask yourself the 4Q’: What makes us different? What makes us better? What do we want our customers to think? What do we want our customers to do?

Step 8 – Address the ‘so what’ factor

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Stay out of the killing fields

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Step 9 – Create a sales plan

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Step 10 – Make your people profitable

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Press the RESET button

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The 6 R’s Retain Retrain Recruit Release Recognise Reward

Square pegs in round holes!

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Measure what’s important Set targets Measure performance Evaluate Review

Stay on track

W h a t g e t s m e a s u r e d g e t s d

  • n

e !

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ü

Inspiring (living and breathing)

ü

Highly visible

ü

Feasible

ü

Measurable

ü

Time specific

ü

Flexible

ü

Fun

A good strategic plan should be

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How can Business Doctors help

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If you don’t know where you are going.. then any road will get you there! And if you just stand still… there’s a good chance you’ll get run over!

And finally, what if we don’t do it?

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Thank you