Tauti Mai, Haere Mai. Welcome! Events Presentation April 2016 QUEENSTOWN LAKES DISTRICT, NZ
Events Forum • Apologies • Shaping our Future Presentation • QLDC Presentation • Forum – Facilitator: Megan Williams
Shaping Our Future Overview: What do we do? We give every person in the community a voice today to shape our future. Plain and simple, that’s the aim of Shaping our Future… no politics, no agenda, just a vision for the future as created by and for the community itself.
Shaping Our Future Overview: How does it work? > Our process
Shaping Our Future EVENTS REPORT 2011
Events Report 2011: Scope “ An occasion, activity, gathering, display, or celebration of social, cultural, competitive or commemerative nature that is open to the public, which occurs for a limited time” Private corporate events such as conferences, conventions and incentive-based events are not included in the event definition for the report.
Events Report 2011: Baseline • Increased growth in events throughout the calendar year • Fragmented industry wih no central point of contact or event agency covering the entire district. • Confusion regarding regulations, use of public spaces and permissable a barrier to event production • Lack of understanding and appreciation of the impact of evetns – economic, social and promotional benefit • District lagging behind other centres in funding at community and commercial level. • Expensive place to produce events, lack of event infrastructure and geographic isolation
Events Report 2011: Vision “ A one -stop district event office with the purpose of coordinating and facilitating event interests, both community and commercial, for the Southern Lakes District ”
Events Report 2011: Events Office Leader – champion, advocate and provide an events focus and strategy for the district. Market the district as an event friendly destination. Coordinator – centralised contact for events in the district and coordination of infrastructure and support services. Provider – provide support for social/community events and develop a contestable fund to support sustainablility, development and growth of economic events. Communicator – provide regular event industry information, news, research and updates to the districts event organisations and individuals.
Events Report 2011: Events Office Promoter – promote an event calendar and event-relevant information. Faciliator – catalyst for partnerships and cooperative arrangements for events. Advisor – provide an advisory service for organisations and individuals with event interests. Funder – secure a contestable fund made available to support the sutainability and development of events across the Southern Lakes District.
Events Report 2011: Strategy 1. 1. De Develop – develop the Southern Lakes as an event-friendly destination. 2. 2. Co Coordinate nate – coordinate a calendar of events that supports the district’s strengths and identify, contributes to the local community, the economy and the positioning of the district s a domestic and international tourism destination. 3. 3. Support rt – develop and coordinate infrastructure and support services for events across the district. 4. 4. Fund Fund – establish a framework and funding model to facilitate the provision financial assistance to support the sustainability and growth of events in the district.
Shaping Our Future: Next Steps
QLDC Events Strategy – 2015/18 Jan Maxwell Marie Day
Event Strategy Vision “Promote and support a balanced portfolio of sporting and cultural events that meet community objectives for the District as a whole in respect of recreational activities, community infrastructure and economic growth.”
Key Outcomes QLDC’s role = advisory service, financial supporter and direct/indirect supplier of events services. • Maximise the economic benefit that events bring to the district • Optimise the use of District assets and venues • Improve the event profile in the District • Minimise the barriers to establishing and maintaining events in the District
QLDC’s Events Office Role (1) Strategic Goal = Develop the Queenstown Lakes District as an event-friendly destination. Structural Activity – Develop a balanced events portfolio – Advise, co-ordinate and facilitate event organisers – 1 st point of contact for funding & support enquiries – Stakeholder relationships – Liaison across QLDC teams – Develop MOUs
QLDC’s Events Office Role (2) Operational – Assist new and existing events – Review and encourage amendment to regulatory process – Encourage non-competing events in shoulder seasons – Target events and festivals that meet district brand objectives Financial – Procure event specific infrastructure – Manage the events funds and decision making process
The First Three Years • 2013/14 – Three funding rounds 5 rounds • 2014/15 – Refined to one funding round in total • 2015/16 – One funding round • Major Economic Events, Major Community Events, Niche Events and Local Community Events • 84 applications in total • $1.95m allocated in total • Recommendations made to funding panel • Continuous improvement approach to process
Funding Considerations • Value to economic portfolio • Direct & incremental economic benefit • Long term growth of event industry • Reinforce district position as tourism icon • Impact on community and civic pride • Celebration of diversity, culture, sport & heritage • Showcase natural environment • Media profile • Financial sustainability • Environmental sustainability
Events Portfolio
Queenstown Lakes District Events Office Jan Maxwell Arts and Events Facilitator Ph034410469 jan.maxwell@qldc.govt.nz Marie Day Community and Events Facilitator Ph034501732 marie.day@qldc.govt.nz
WELCOME
Start with the end in mind
RESULT!!! What’s the headline in 2035 that says… ”We’ve done it!”
One Two Two words that you want to see in a vision statement for an ideal future
What are the big issues for Events?
What you said… Single biggest challenge
What you said… Successful outcome
IDEAL FUTURE ISSUE SOLUTIONS / OUTCOMES - NEXT STEPS 2060 - What? - What are they? - Who? - How? CRITICAL - How will we DRIVING measure INFLUENCES progress? - What? - Who? - How?
Thank you
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