Tauti Mai, Haere Mai. Welcome! Events Presentation April 2016 - - PowerPoint PPT Presentation

QUEENSTOWN LAKES DISTRICT, NZ

Tauti Mai, Haere

• Mai. Welcome!

Events Presentation April 2016

Events Forum

• Apologies
• Shaping our Future Presentation
• QLDC Presentation
• Forum – Facilitator: Megan

Williams

Shaping Our Future Overview: What do we do?

We give every person in the community a voice today to shape our future. Plain and simple, that’s the aim of Shaping our Future… no politics, no agenda, just a vision for the future as created by and for the community itself.

Shaping Our Future Overview: How does it work? > Our process

EVENTS REPORT 2011

Shaping Our Future

Events Report 2011: Scope

“An occasion, activity, gathering, display, or celebration of social, cultural, competitive or commemerative nature that is open to the public, which occurs for a limited time” Private corporate events such as conferences, conventions and incentive-based events are not included in the event definition for the report.

Events Report 2011: Baseline

• Increased growth in events throughout the calendar year
• Fragmented industry wih no central point of contact or event

agency covering the entire district.

• Confusion regarding regulations, use of public spaces and

permissable a barrier to event production

• Lack of understanding and appreciation of the impact of

evetns – economic, social and promotional benefit

• District lagging behind other centres in funding at community

and commercial level.

• Expensive place to produce events, lack of event

infrastructure and geographic isolation

Events Report 2011: Vision

“ A one-stop district event office with the purpose of coordinating and facilitating event interests, both community and commercial, for the Southern Lakes District”

Events Report 2011: Events Office

Leader – champion, advocate and provide an events focus and strategy for the district. Market the district as an event friendly destination. Coordinator – centralised contact for events in the district and coordination of infrastructure and support services. Provider – provide support for social/community events and develop a contestable fund to support sustainablility, development and growth of economic events. Communicator – provide regular event industry information, news, research and updates to the districts event organisations and individuals.

Events Report 2011: Events Office

Promoter – promote an event calendar and event-relevant information. Faciliator – catalyst for partnerships and cooperative arrangements for events. Advisor – provide an advisory service for organisations and individuals with event interests. Funder – secure a contestable fund made available to support the sutainability and development of events across the Southern Lakes District.

Events Report 2011: Strategy

1.

• 1. De

Develop – develop the Southern Lakes as an event-friendly destination. 2.

• 2. Co

Coordinate nate – coordinate a calendar of events that supports the district’s strengths and identify, contributes to the local community, the economy and the positioning of the district s a domestic and international tourism destination. 3.

• 3. Support

rt – develop and coordinate infrastructure and support services for events across the district. 4.

• 4. Fund

Fund – establish a framework and funding model to facilitate the provision financial assistance to support the sustainability and growth of events in the district.

Shaping Our Future: Next Steps

QLDC Events Strategy – 2015/18

Jan Maxwell Marie Day

“Promote and support a balanced portfolio of sporting and cultural events that meet community objectives for the District as a whole in respect of recreational activities, community infrastructure and economic growth.”

Event Strategy Vision

QLDC’s role = advisory service, financial supporter and direct/indirect supplier of events services.

• Maximise the economic benefit that events bring to the district
• Optimise the use of District assets and venues
• Improve the event profile in the District
• Minimise the barriers to establishing and maintaining events in the

District

Key Outcomes

Strategic Goal = Develop the Queenstown Lakes District as an event-friendly destination. Structural Activity

– Develop a balanced events portfolio – Advise, co-ordinate and facilitate event organisers – 1st point of contact for funding & support enquiries – Stakeholder relationships – Liaison across QLDC teams – Develop MOUs

QLDC’s Events Office Role (1)

Operational

– Assist new and existing events – Review and encourage amendment to regulatory process – Encourage non-competing events in shoulder seasons – Target events and festivals that meet district brand objectives

Financial

– Procure event specific infrastructure – Manage the events funds and decision making process

QLDC’s Events Office Role (2)

• 2013/14 – Three funding rounds
• 2014/15 – Refined to one funding round
• 2015/16 – One funding round
• Major Economic Events, Major Community Events, Niche Events and

Local Community Events

• 84 applications in total
• $1.95m allocated in total
• Recommendations made to funding panel
• Continuous improvement approach to process

The First Three Years

5 rounds in total

• Value to economic portfolio
• Direct & incremental economic benefit
• Long term growth of event industry
• Reinforce district position as tourism icon
• Impact on community and civic pride
• Celebration of diversity, culture, sport & heritage
• Showcase natural environment
• Media profile
• Financial sustainability
• Environmental sustainability

Funding Considerations

Events Portfolio

Queenstown Lakes District Events Office Jan Maxwell Arts and Events Facilitator Ph034410469 jan.maxwell@qldc.govt.nz Marie Day Community and Events Facilitator Ph034501732 marie.day@qldc.govt.nz

WELCOME

Start with the end in mind

RESULT!!! What’s the headline in 2035 that says… ”We’ve done it!”

Two words that you want to see in a vision statement for an ideal future

One Two

What are the big

issues for

Events?

What you said…

Single biggest challenge

What you said… Successful

• utcome

ISSUE CRITICAL DRIVING INFLUENCES

• What?
• Who?
• How?

IDEAL FUTURE OUTCOMES - 2060

• What are they?
• How will we

measure progress? SOLUTIONS / NEXT STEPS

• What?
• Who?
• How?

Thank you