TARGET, REACH AND ENGAGE YOUR AUDIENCE USING HEALTHCARE SCREENING - - PowerPoint PPT Presentation

TARGET, REACH AND ENGAGE

YOUR AUDIENCE USING HEALTHCARE SCREENING KIOSKS Presented by: Janette Torres & Stephanie Myers

T H E C H A L L E N G E

• Hospitals are looking to grow admissions but are limited on resources

(i.e., staff and budget)

• How do you reach people right in your community without spending all of your

Dme targeDng ads, geo fencing, profiling, etc.

• Digital programs can be highly effecDve…but how many of you have a dedicated

digital expert on staff?

• Without a digital expert you’re “spraying and praying”

T H E S O L U T I O N A turnkey, digital program that combines 3 components: B R A N D A W A R E N E S S E M A I L A C Q U I S I T I O N D I G I T A L T A R G E T I N G

Leverage the traffic of over 3,600 Walmart and Safeway stores across the country to promote your hospital’s

• fferings to those in your

service area IN KIOSK - Once your target has been idenDfied, as part of the screening process they’ll watch a short video or banner ad with the opDon to opt-in for more informaDon--providing you with qualified leads to follow up on OUT OF STORE – based on your campaign-specific criteria, we’ll find your desired audience and serve them ads that get results (visit your website, click to call for an appt, etc.)

O U T O F S T O R E I N - P H A R M A C Y N E T W O R K C A P A B I L I T I E S O V E R V I E W

P R O G R A M M A T I C A D V E R T I S I N G L I S T R E T A R G E T I N G C A M P A I G N P E R F O R M A N C E R E P O R T I N G U S E R I N T E R F A C E S C R E E N B A N N E R S / V I D E O S D I G I T A L S I G N A G E ( P H A R M A C Y F A C I N G ) E M A I L O P T - I N F O R I N F O ( L E A D G E N E R A T I O N )

C O N S U M E R M A R K E T I N G

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3 + M I L L I O N S C R E E N I N G S P E R M O N T H

**Expansion into 100% of Walmart locations over the next several months will soon place the kiosks within 10 miles of 96% of the population!

N A T I O N A L P H A R M A C Y K I O S K N E T W O R K I N T H E P A S T 4 Y R S

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C U R R E N T L Y O F F E R E D H E A L T H S C R E E N I N G S

Blood Pressure – 2.3 million / month BMI – 800,000 / month Health Age Assessment – In partnership with Cleveland Clinic Wellness – 325,000 / month Vision Acuity Test - 325,000 / month Diabetes Risk Assessment – In partnership with American Diabetes Association – 125,000 / month Sleep Health – In partnership with Harvard Medical School – 120,000 / month

Existing Assessments + The Average Number Taken per Month

Gender

Male Female

HEALTH CENTER KIOSK USERS – NATIONAL DEMOGRAHIC INFO

0% 10% 20% 30% 14-17 18-24 25-34 35-44 45-54 55-84 85+

% of Users 57%

• f users are

hypertensive or pre-hypertensive

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K I O S K V I S I B I L I T Y DIGITAL SIGN

INTERACTIVE USER INTERFACE

v Deliver 1:1 messaging to an actively engaged, health- conscious user through various digital placements in the kiosk experience v All placements can be targeted by basic demographics (age, gender, location, ethnicity), real-time kiosk measurements (weight, Body Mass Index (BMI), blood pressure) and questionnaire responses (habits, behaviors, preferences) v Eye-level digital placement on top of kiosk makes your campaign visible to shoppers inside the pharmacy area v Build awareness and education for your hospitals inside the pharmacy v Reaching over 300+ million viewers per month!

• :15 OR :30-SEC CREATIVE, VIDEO OR STATIC IMAGES
• EXPANDABLE BANNERS
• INTERSTITIAL VIDEOS WITH 100% COMPLETION RATES
• FULL PAGE TAKEOVER ADS
• OPPORTUNITY TO OPT-IN FOR MORE INFO

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A U D I E N C E T A R G E T I N G

W e c o l l e c t t h e A g e , G e n d e r & E t h n i c i t y o f e v e r y u s e r a t t h e s t a r t

• f e v e r y e x p e r i e n c e . A s

t h e u s e r a n s w e r s q u e s t i o n s i n t h e a s s e s s m e n t s w e c a n t a r g e t o n t h e s e a d d i t i o n a l a t t r i b u t e s , h e a l t h c o n d i t i o n s a n d d i s e a s e s t a t e s :

Targeted, Measureable and Cost-Efficient Customer Conversion UDlize WCA’s off-kiosk digital planorm to idenDfy and engage determinis*c custom audiences based on campaign-specific criteria. With our proprietary database of opt-in, HIPAA-compliant health condiDon, ailment, and Rx data we’re able to achieve an extremely high match level for your exact target. DATA MATCHING ALOGRITHM

PHYSICAL ACTIVITY PREVENTIVE CARE STRESS & DEPRESSION NUTRITION

DIAGNOSED CONDITIONS

CHOLESTEROL LEVELS GLUCOSE/A1C LEVELS NICOTINE USAGE

KIOSK HEALTH DATA Demographic, Behavioral, Ailment Data, Product Purchase, Health Propensity, Lifestyles, Hobbies and many

• thers

KIOSK EXPERIENCE

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H E A L T H D E V I C E S L A B S W E B & M O B I L E V I S U A L A C U I T Y B L O O D P R E S S U R E API W E I G H T & B M I

O U T O F S T O R E : D A T A - D R I V E N P R O G R A M M A T I C C A M P A I G N S

TARGETED ONLINE AUDIENCE Serve the same audience ads across mul>ple screens: mobile, tablet, desktop, and addressable TV

*Using geo-fencing technology, WCA can target consumers within your service area. Our technology uses parcel data so that individuals can be targeted based on their current physical locaDon and/or based on their previous physical locaDon. *

Promote HEART CARE program Example target audience :

• Men and women
• Overweight
• Age 50+
• High cholesterol or Diabetes
• Within 30 mile radius

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E X A M P L E S O F T A R G E T E D C A M P A I G N S

Promote ORTHOPEDICS program Example target audience :

• Men and women
• High body weight
• Ages 40-75
• Chronic Knee Pain + has

OsteoarthriDs

• Within 30 mile radius

Promote WOMEN’S SERVICES Example target audience :

• Women
• Age 25-65
• Pap smear within 3 years
• Due for a mammogram
• Pregnant or planning pregnancy
• Currently on specific medicaDons

(birth control, menopause medicaDon, ferDlity, etc.)

• Within a 15 mile radius

We can create a campaign for any service line, strategy or event

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H O S P I T A L C A S E S T U D I E S

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M U L T I C H A N N E L H O S P I T A L M A R K E T I N G O P P O R T U N I T Y

Package 1 Package 2

Total Impressions: 326,667 Total Net Investment: $6,000 per month*

*Three month campaign minimum

KIOSK MEDIA

Digital Top Sign

• 100,000 plays
• :15-second ad units – can be videos or staDc images

User Interface

• 40,000 display banner and video impressions that

run while a user is engaging with the programs on the kiosk *Strategic user targeDng may be available for all or some of the user

interface ads

TARGETED DIGITAL PROGRAMMATIC MEDIA

We’ll create a directly addressable digital audience based on your campaign focus or service line. We’ll then provide something similar to this sample plan:

• 186,667 targeted digital ads (desktop/social)
• 120,000 desktop display geo-fenced in your

hospital’s service area

• 66,667 impressions on Facebook Newsfeed

KIOSK MEDIA

Digital Top Sign

• 200,000 plays
• :15-second ad units – can be videos or staDc images

User Interface

• 86,000 display banner and video impressions that

run while a user is engaging with the programs on the kiosk *Strategic user targe*ng may be available for all or some of the user

interface ads

TARGETED DIGITAL PROGRAMMATIC MEDIA

We’ll create a directly addressable digital audience based on your campaign focus or service line. We’ll then provide something similar to this sample plan:

• 300,000 targeted digital ads (desktop/social)
• 200,000 desktop display geo-fenced in your

hospital’s service area

• 100,000 impressions on Facebook Newsfeed

Total Impressions: 586,000 Total Net Investment: $10,000 per month*

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JANUARY

Birth Defects PrevenDon Cervical Cancer Screening Month Women’s Healthy Weight Day

H E A L T H C A R E H O L I D A Y F L O W C H A R T

FEBRUARY

American Heart Health Month Go Red for Women Day World Cancer Day

MARCH

NaDonal NutriDon Month PaDent Safety Awareness Week American Diabetes Alert Day

OCTOBER

NaDonal Breast Cancer Awareness SIDS, Pregnancy & Infant Loss Month “Talk About Your Medicines” Month

NOVEMBER

Alzheimer’s Awareness Month American Diabetes Month Great American Smokeout (stop smoking)

DECEMBER

World AIDS Day NaDonal Flu VaccinaDon Week

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N E X T S T E P S

Interested in learning more?

Jane`e Torres jtorres@womenschoiceaward.com 954-922-0846