TAMIO 2019, Denton, TX Presenters: Molly Fox, Flower Mound Jay - - PowerPoint PPT Presentation

TAMIO 2019, Denton, TX Presenters: Molly Fox, Flower Mound Jay Warren, Arlington Belinda Willis, Mansfield

Presenter: Belinda Willis, Mansfield

▪ Bid or No Bid - Consult with legal

during the RFP process.

▪ Representation from all departments

for proposal presentations; each department has unique needs from your website so it is important for them to provide feedback on all potential vendors.

▪ Have a checklist for the committee

with website development/redesign priorities so the team can evaluate each vendor.

• Keeps everyone on

task

• Helps the non-

communicators on your committee

• Reflects the priorities

for your city

• Score each vendor

based on their ability address your priorities

▪ Know your current site and

analyze the content.

▪ Analytics. Analytics. Analytics.

You need them so you’ll know where your website users are going, what they are doing.

▪ Develop a list of priorities; what

do you want your website to reflect, and what do your residents need.

▪ Department website teams (4-6

people) are important to the process to address priorities and be the primary contacts for the your project leader

▪ Meet with the department teams before your first meetings with your vendor to discuss the

process, timeline and reviewing their current website pages.

▪ The teams should focus on migrating current content and future needs. ▪ Imitation is the sincerest form of flattery; look for the websites that you like and keep a list. Your

vendor will ask you what your favorite sites are and why you like them.

▪ Think outside the box – new website features are being developed and created every day.

Presenter: Jay Warren, Arlington

▪Gather an implementation

committee

▪Build a style guide ▪Think about the visuals ▪Hire a photographer ▪Integrate video ▪Grow a partnership with your

vendor

▪Carefully design the information

architecture

▪Rely on internal resources

▪ Solicit input ▪ Meet with City Council ▪ Meet with City Manager team ▪ Keep key stakeholders informed

▪ Meeting presentations ▪ Regular emails

▪ Provide rationale for decisions

▪ Analytics are your friend

▪

Carefully schedule training

• Soft Launch?
• Don’t overdesign
• Remain

consistent

• Search results
• Broken links
• Department

specific messaging

▪Make them think outside the box ▪News page ▪Department mega menus ▪Category, tag system ▪Don’t stop pushing ▪Voice search ▪Roll up your sleeves ▪Design ▪Park Finder ▪Remember mobile view

▪Continually scan desktop, mobile ▪Report issues ▪Consider outside help ▪SEO vendor ▪Hire a photographer or videographer

• News release
• Media

coverage

• Council

presentation

• Team party

Presenter: Molly Fox, Flower Mound

▪Things you can do now ▪Things you can do

when it’s time for a redesign

▪Who is your user? ▪Can they get the info they

want, on the device they want?

▪Were they able to

complete the task quickly?

▪Accessibility ▪User Experience ▪Design/Appearance

▪Affects 1 in 5 Americans ▪Web Content Accessibility Guidelines (WCAG) 2.0,

Level A & AA

▪Increases site traffic ▪Improves Search Engine Optimization (SEO) ▪Liability

▪Top elements on the homepage

▪What are your top 10? ▪75% - what user wants to know ▪25% - what you want user to know

▪5th to 8th grade level

language

▪Lose the acronyms ▪Ditch the mission

statements

48 IMPOSSIBLE TO COMPREHEND. COLLEGE GRADUATE

Environmental Services’ Mission Statement The mission of the Environmental Services Department is to provide quality services to the community for the protection and promotion of the health, safety, welfare, property values and environment of the Town of Flower Mound; focus on public education to gain compliance by administering the Town's Code and State Laws relevant to nuisance, zoning, environmental health and consumer health standards; advance and support sustainable development through comprehensive environmental protection, conservation, and effective resource management; implement federal, state, and local environmental statutes and regulations; and foster and ensure continuous public involvement and appreciation for the Town's unique and invaluable natural surroundings.

▪Imagery ▪Typography ▪Balance

▪Usability testing ▪Average time

spent on page

▪Prominent search bar