TAKE THE HIGH GROUND. PLANT YOUR FLAG. FIGHT DOWNHILL. NAVY SEALS - PowerPoint PPT Presentation

TAKE THE HIGH GROUND. PLANT YOUR FLAG. FIGHT DOWNHILL. – NAVY SEALS

PASSION DESIGN INNOV ATION E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 0 4

RETAIL

SPORTS MEDICINE - RETAIL RECREATIONAL ATHLETE 1. E-COMMERCE UnderArmour.com MapMyFitness MyFitnessPal Under Armour Record Under Armour Amazon 2. BRICK & MORTAR Under Armour Stores Dick’s Academy Sports Sports Authority E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 0 5

SPORTS MEDICINE - RETAIL RECREATIONAL ATHLETE 1. E-COMMERCE ADULT RECREATIONAL ATHLETES— NUMBER OF INJURIES PER YEAR UnderArmour.com (ESTIMATED) MapMyFitness Knee injuries: 1,036,000 Ankle injuries: 1,085,000 MyFitnessPal Tennis Elbow injuries: 2,000,000 Under Armour Record Back injuries: 5,000,000 Wrist injuries: 518,000 Under Armour Amazon Total: 9,639,000 2. BRICK & MORTAR ASP $45 = $433,755,000 Under Armour Stores Dick’s Academy Sports E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 0 6

SPORTS MEDICINE - RETAIL Recreational Athletes: The Forgotten Group, and Why They Need Education about their injuries too. Study: Non-elite exercise-related injuries: participant reported frequency, management and perception of their consequences. Scandinavian Journal of Medicine & Science in sports, 2014 April 24 (2): e86-92 Takeaway: Middle-aged recreational athletes display dissatisfaction with health care pathways for treatment of sports-related injuries and have a limited awareness of proper management and long-term consequences of such injuries. The focus group had a reluctant attitude towards seeking treatment for injuries as they reported they would more likely seek advice from teammates or friends, or even from online resources before visiting a general practitioner. http://www.ncbi.nlm.nlm.gov/pubned, 24000831 E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 0 8

A COMPELLING STORY Evan has been using MyFitnessPal for about six weeks now, and his diet, his fjtness program—even his sleep— are right on track. He feels great… …except for that nagging pain in his knee. No big deal when he fjrst noticed it. But now it’s starting to wake him up at night. And it’s interfering with his workouts. At this point it doesn’t seem worth the hassle of calling the doctor and waiting (and paying) for an appointment. It would be nice to know what it is, though. Can he work through it or should he rest? How should he treat it? Where does he go? Google? WebMD? Dr. Oz? Maybe he looks for a brace that will help at his favorite sporting goods store. E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 1 1

A FITTING CONCLUSION After using MySports MED, Evan discovered his symptoms were a perfect match to Patellar Tendonitis. He purchased Under Armour’s PF Stabilizer and started his PT-guided therapy immediately. With the help of MySports MED, Evan made a fast recovery and returned to his full MyFitnessPal program within a few weeks. E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 1 4

PACKAGING E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 1 6

PHASE 1 PRODUCTS FKB HINGED KNEE BRACE PREMIUM KNIT PATELLAR TENDON STRAP FUNCTIONAL KNEE BRACE KNEE STABILIZER FKB No ¯VEL PF STABILIZER KNEE SUPPORTS FUNCTIONAL KNEE BRACE E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 2 2

MEDICAL

SPORTS MEDICINE - MEDICAL E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 2 3

SPORTS MEDICINE - MEDICAL HIGH GROUND FOR UA IN ITS RELENTLESS AND INCREASINGL Y SUCCESSFUL BATTLE FOR THE TOP SPOT IN ATHLETIC APPAREL AND EQUIPMENT . E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 2 4

SPORTS MEDICINE - MEDICAL TEAM ATHLETES NFL ORTHOPEDIC SURGEONS NCAA 27,000 Orthopedic Surgeons 2,500 Orthopedic Groups HIGH SCHOOL $250,000 OBS Annual Spend $625,000,000 E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 2 5

SPORTS MEDICINE – MEDICAL TEAM DOC PREMIUM UA SPORTS MED PACKAGE UA OBS “Credits” • UA Apparel and Gear – coaches, • team docs, trainers, administrators “Armourize” fjelds, stadiums, • gymnasiums, locker rooms, weight rooms Provided through local UA team docs • E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 2 9

SPORTS MEDICINE – MEDICAL TEAM DOC UA Launches National Injury Prevention Campaign for High School INJURY PREVENTION CAMPAIGN Football Players High school football BY JOHN DOE When Kevin Plank was asked "Why do most 1 million high school football players of the ofgensive linemen in both the NFL and • NCAA wear ligament braces but high school football players don't?" he didn't know the 6 out of 22 need braces answer but he vowed to fjnd out. • Joining forces with Zimmer, a leading ortho- pedic implant company and a like-minded US 500,000 braces based ligament brace manufacturer, Kevin has • rallied the troops to provide these braces at a fraction of the cost. E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 0

SPORTS MEDICINE – MEDICAL 1 ,500 FREE PHYSICALS HOW CAN UNDER ARMOUR CAPTURE THAT OPPORTUNITY? E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 1

SPORTS MEDICINE – MEDICAL PATIENT PIPELINE Metropolitan Area FORT 416,000 WAYNE Indiana P O P U L A T I O N 145,000 MapMyFitness MyFitnessPal E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 2

SPORTS MEDICINE – MEDICAL NCAA & OBS CONTRACTS KELLY BYRD VP Leadership Development and Personal Growth at Sweetwater Sound, Fort Wayne, Indiana Kelly Byrd Russell Byrd with Coach Ezo E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 3

SPORTS MEDICINE – MEDICAL NCAA & OBS CONTRACTS E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 4

SPORTS MEDICINE – MEDICAL NCAA & OBS CONTRACTS BRAND EXTENSION – NFL AND NCAA CONTRACTS Because there are no existing OBS (orthopedic braces and supports) contracts—none—in place on university, college and high school campuses… Because there are no restrictions in existing Nike contracts to bar Nike schools from entering into OBS contracts with another party… Under Armour can establish those contracts—and by doing so, win the right to be on campus, to build relationships with athletic directors, the coaching staff, athletic trainers and team docs, and have athletes wear UA braces and supports. Schools currently locked up in apparel and equipment contracts with Nike are free and clear to enter into OBS contracts with Under Armour. Chris Hill, Utah Barry Alvarez, Wisconsin Kevin Anderson, Maryland DeLoss Dodds, Texas Jeremy Foley, Florida Chris Del Conte, TCU E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 5

SPORTS MEDICINE – MEDICAL NCAA & OBS CONTRACTS BRAND ELEVATION – ORTHOPEDIC SURGEONS The orthopedic surgeon is the ultimate authority in the life of an injured athlete. By aligning itself with the orthopedic community, Under Armour will take the high ground over Nike. Just think of it : every orthopedic surgeon and athletic trainer—on the fjeld, on the court, in the locker room —not only wearing Under Armour apparel, but wearing it because they are inspired and engaged by UA’s passion, leadership and investment in the ongoing battle to reduce sports injuries. E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 6

SPORTS MEDICINE – MEDICAL NCAA & OBS CONTRACTS BRAND ENDEARMENT – PARENTS Under Armour has the opportunity to become THE CHAMPION of sports injury prevention and rehab—this is not the What or the How but the Why of the entire initiative! If Under Armour supports its entry into the Sports Medicine market by investing strategically in existing injury prevention research, think tanks, and associations, and becomes the leader and catalyst for new medical initiatives, and coordinates the delivery of those efforts through local Under Armour orthopedic offjces and team docs, the outcome will be a brand not simply focused on the elites of the sporting world, but the brand that has endeared itself to the hearts of parents, coaches, athletic trainers, and school administrators. E X P E R I E N C E T H E U N I T E D O R T H O D I F F E R E N C E | 3 7