TAKE THE HIGH GROUND. PLANT YOUR FLAG. FIGHT DOWNHILL. NAVY SEALS - - PowerPoint PPT Presentation

TAKE THE HIGH GROUND. PLANT YOUR FLAG. FIGHT DOWNHILL.

– NAVY SEALS

PASSION DESIGN INNOV ATION

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RETAIL

SPORTS MEDICINE - RETAIL

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RECREATIONAL ATHLETE 1. E-COMMERCE

UnderArmour.com MapMyFitness MyFitnessPal Under Armour Record Under Armour Amazon

2. BRICK & MORTAR

Under Armour Stores Dick’s Academy Sports Sports Authority

SPORTS MEDICINE - RETAIL

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ADULT RECREATIONAL ATHLETES— NUMBER OF INJURIES PER YEAR

(ESTIMATED)

Knee injuries: 1,036,000 Ankle injuries: 1,085,000 Tennis Elbow injuries: 2,000,000 Back injuries: 5,000,000 Wrist injuries: 518,000 Total: 9,639,000 ASP $45 = $433,755,000

RECREATIONAL ATHLETE 1. E-COMMERCE

UnderArmour.com MapMyFitness MyFitnessPal Under Armour Record Under Armour Amazon

2. BRICK & MORTAR

Under Armour Stores Dick’s Academy Sports

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Recreational Athletes: The Forgotten Group, and Why They Need Education about their injuries too. Study: Non-elite exercise-related injuries: participant reported frequency, management and perception of their consequences. Scandinavian Journal of Medicine & Science in sports, 2014 April 24 (2): e86-92 Takeaway: Middle-aged recreational athletes display dissatisfaction with health care pathways for treatment of sports-related injuries and have a limited awareness of proper management and long-term consequences of such injuries. The focus group had a reluctant attitude towards seeking treatment for injuries as they reported they would more likely seek advice from teammates

• r friends, or even from online resources before

visiting a general practitioner.

http://www.ncbi.nlm.nlm.gov/pubned, 24000831

SPORTS MEDICINE - RETAIL

A COMPELLING STORY

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Evan has been using MyFitnessPal for about six weeks now, and his diet, his fjtness program—even his sleep— are right on track. He feels great… …except for that nagging pain in his knee. No big deal when he fjrst noticed it. But now it’s starting to wake him up at night. And it’s interfering with his workouts. At this point it doesn’t seem worth the hassle of calling the doctor and waiting (and paying) for an appointment. It would be nice to know what it is, though. Can he work through it or should he rest? How should he treat it? Where does he go? Google? WebMD? Dr. Oz? Maybe he looks for a brace that will help at his favorite sporting goods store.

A FITTING CONCLUSION

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After using MySportsMED, Evan discovered his symptoms were a perfect match to Patellar

• Tendonitis. He purchased Under Armour’s PF

Stabilizer and started his PT-guided therapy immediately. With the help of MySportsMED, Evan made a fast recovery and returned to his full MyFitnessPal program within a few weeks.

PACKAGING

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PHASE 1 PRODUCTS

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FKB FUNCTIONAL KNEE BRACE PREMIUM KNIT KNEE STABILIZER HINGED KNEE BRACE PATELLAR TENDON STRAP FKB No ¯VEL FUNCTIONAL KNEE BRACE KNEE SUPPORTS PF STABILIZER

MEDICAL

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SPORTS MEDICINE - MEDICAL

HIGH GROUND FOR UA IN ITS RELENTLESS AND INCREASINGL Y SUCCESSFUL BATTLE FOR THE TOP SPOT IN ATHLETIC APPAREL AND EQUIPMENT .

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SPORTS MEDICINE - MEDICAL

TEAM ATHLETES NFL NCAA HIGH SCHOOL

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ORTHOPEDIC SURGEONS

27,000 Orthopedic Surgeons 2,500 Orthopedic Groups $250,000 OBS Annual Spend $625,000,000

SPORTS MEDICINE - MEDICAL

• UA OBS “Credits”
• UA Apparel and Gear – coaches,

team docs, trainers, administrators

• “Armourize” fjelds, stadiums,

gymnasiums, locker rooms, weight rooms

• Provided through local UA team docs

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UA SPORTS MED PACKAGE

TEAM DOC

SPORTS MEDICINE – MEDICAL

PREMIUM

BY JOHN DOE When Kevin Plank was asked "Why do most

• f the ofgensive linemen in both the NFL and

NCAA wear ligament braces but high school football players don't?" he didn't know the answer but he vowed to fjnd out. Joining forces with Zimmer, a leading ortho- pedic implant company and a like-minded US based ligament brace manufacturer, Kevin has rallied the troops to provide these braces at a fraction of the cost.

UA Launches National Injury Prevention Campaign for High School Football Players

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INJURY PREVENTION CAMPAIGN

High school football

• 1 million high school football players
• 6 out of 22 need braces
• 500,000 braces

TEAM DOC

SPORTS MEDICINE – MEDICAL

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1 ,500 FREE PHYSICALS

HOW CAN UNDER ARMOUR CAPTURE THAT OPPORTUNITY?

SPORTS MEDICINE – MEDICAL

PATIENT PIPELINE

SPORTS MEDICINE – MEDICAL

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FORT

WAYNE

Indiana

Metropolitan Area

416,000

P O P U L A T I O N

145,000

MapMyFitness MyFitnessPal

NCAA & OBS CONTRACTS

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VP Leadership Development and Personal Growth at Sweetwater Sound, Fort Wayne, Indiana

KELLY BYRD

Kelly Byrd Russell Byrd with Coach Ezo

SPORTS MEDICINE – MEDICAL

NCAA & OBS CONTRACTS

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SPORTS MEDICINE – MEDICAL

NCAA & OBS CONTRACTS

SPORTS MEDICINE – MEDICAL

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Because there are no existing OBS (orthopedic braces and supports) contracts—none—in place on university, college and high school campuses… Because there are no restrictions in existing Nike contracts to bar Nike schools from entering into OBS contracts with another party… Under Armour can establish those contracts—and by doing so, win the right to be on campus, to build relationships with athletic directors, the coaching staff, athletic trainers and team docs, and have athletes wear UA braces and supports. Schools currently locked up in apparel and equipment contracts with Nike are free and clear to enter into OBS contracts with Under Armour.

Jeremy Foley, Florida Chris Del Conte, TCU Barry Alvarez, Wisconsin Chris Hill, Utah DeLoss Dodds, Texas Kevin Anderson, Maryland

BRAND EXTENSION – NFL AND NCAA CONTRACTS

NCAA & OBS CONTRACTS

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The orthopedic surgeon is the ultimate authority in the life of an injured athlete. By aligning itself with the orthopedic community, Under Armour will take the high ground over Nike. Just think of it: every orthopedic surgeon and athletic trainer—on the fjeld, on the court, in the locker room —not

• nly wearing Under Armour apparel, but wearing

it because they are inspired and engaged by UA’s passion, leadership and investment in the ongoing battle to reduce sports injuries.

BRAND ELEVATION – ORTHOPEDIC SURGEONS

SPORTS MEDICINE – MEDICAL

NCAA & OBS CONTRACTS

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Under Armour has the opportunity to become THE CHAMPION of sports injury prevention and rehab—this is not the What or the How but the Why

• f the entire initiative! If Under Armour supports its

entry into the Sports Medicine market by investing strategically in existing injury prevention research, think tanks, and associations, and becomes the leader and catalyst for new medical initiatives, and coordinates the delivery of those efforts through local Under Armour orthopedic offjces and team docs, the outcome will be a brand not simply focused on the elites of the sporting world, but the brand that has endeared itself to the hearts

• f parents, coaches, athletic trainers, and school

administrators.

BRAND ENDEARMENT – PARENTS

SPORTS MEDICINE – MEDICAL

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TAKE THE HIGH GROUND

We are fjrmly convinced that Under Armour should pursue this market. Engaging in the Sports Medicine market will provide you a competitive advantage in your ongoing battle to rise to the top of the sporting goods world, both here and globally. This initiative will allow you to take the lead and become the sole champion for injury prevention and rehab. To date, no major brand has invested signifjcant time or money to further the cause of injury prevention among competitive and recreational athletes. No major brand has worked to ensure that junior high, high school, NCAA and NFL players are as safe as they can be while competing. No major brand currently carries that torch. This is the high ground in an industry that tends to celebrate and idealize

• nly the best and most talented. On this battle cry Under Armour can rally

with parents, school boards, sports leagues, athletic directors, coaches, athletic trainers, existing injury prevention advocates and the medical community to make sports safer—and in the process reach new heights in brand recognition, loyalty and market penetration.

TAKE THE HIGH GROUND

From the beginning, Kevin Plank has sought to make athletes better. At fjrst it came from his passion and determination to improve the performance of T-shirts worn under football pads. By bringing Under Armour’s PASSION,

DESIGN AND RELENTLESS PURSUIT OF INNOVATION to the world of orthopedic

braces and supports, a whole new world of

• pportunity opens up.

It is hard to envision a more appropriate and strategic next step for a company that bears this mission statement.

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TAKE THE HIGH GROUND

If Under Armour moves to claim the high ground of Sports Medicine, it will not only generate hundreds of millions of dollars in the sale of UA-branded braces and supports, but of even greater value, it will mean they have taken the high ground in the NFL, NCAA, high school and sports league markets across America, by taking the lead in one of the most central and critical elements in all of sports…injury prevention and rehabilitation.

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LIFELONG

WHAT’S YOUR SPORT?

LIFELONG ATHLETES

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CHINA

ABOUT US

UNITED ORTHO

United Ortho (UO) is a privately-held, vertically-integrated medical company that designs, manufactures and distributes cutting-edge products in doctor’s offjces, hospitals, retail outlets and through OEM contracts with the likes of Medline and Hanger Orthopedic. The company is headquartered in Fort Wayne, Indiana, with an ISO 13485 manufacturing subsidiary in Bangladesh, a sourcing subsidiary in China and a European distribution subsidiary in Switzerland. UO recently launched a product development initiative in the medical division line, yielding three new, best-of-class, patent-pending knee braces and fjlled in their existing product line by developing over 250 new SKUs. The pharmacy division launched a new brand and product line called iGO, for sales into national pharmacy chains, e.g. CVS, Walgreen’s. iGO launched with CVS Hawaii in November

• 2014. The sporting goods division, leveraging the best of both the

medical and pharmacy divisions’ product lines, is seeking a licensing agreement with Under Armour for national distribution in retail chains such as Dick’s Sporting Goods and Sports Authority, as well as elite sports medicine clinics, and in the NCAA and NFL ligament bracing markets.

UNITED-ORTHO.COM | iGOBRACING.COM

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VALUE PROPOSITION

UNITED ORTHO’S

The United Ortho product development team has produced three best-of-class, patent- pending, innovative knee braces—the FKB and the OA NoVel. These three products treat ACL and osteoarthritis injuries with stunningly-effective and consumer-friendly innovation. These, coupled with the balance of the 300+ SKUs that complete the United Ortho product line, will position Under Armour to provide the quality and depth of product line commensurate with the Under Armour brand. FKB FUNCTIONAL KNEE BRACE FKB No ¯VEL FUNCTIONAL KNEE BRACE OA No ¯VEL OSTEOARTHRITIS KNEE BRACE

INNOVATIVE

PRODUCTS

2

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VALUE PROPOSITION

UNITED ORTHO’S

E-SPORTSMED PLATFORM

Powerful brands offer more than products. They also educate the consumer and are rewarded with great trust and loyalty. United Ortho is developing a world-class, e-sportsmed platform, featuring MySportsMED via in-store touchscreen tablets and mobile apps. This provides the consumer with point-of-decision information via powerful and compelling medical animation to help them better understand their injury and select the right product, supported by progressive access to medical professionals for rehab coaching and treatment.

3

In-store Tablet Mobile App

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VALUE PROPOSITION

UNITED ORTHO’S

The United Ortho packaging has a patent-pending, clamshell design that allows for powerful frontal and side displays. Brilliant high-gloss labels draw the eye to the package and enhance the perception of the

• product. This innovative, eye-popping

package is without equal in the retail

• market. When coupled with, and

customized for, the Under Armour brand, it will differentiate the offering by an insurmountable distance from the competition. We can’t wait to show it to you.

CLAMSHELL PACKAGING

RETAIL PACKAGING

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VALUE PROPOSITION

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UNITED ORTHO’S

RETAIL PENETRATION

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In November 2014, iGO had a break-in category launch in all 41 CVS/ LONGS Hawaii stores. The launch included a wing cap and in-store video featuring our patent-pending unique carpal tunnel treatment—the Keo Brace—and 10 other SKUs from the iGO product line. In January 2015, having achieved an over-the-top 98% sell through rate in the 41 Hawaii stores, iGO was awarded 3’ x 5’ permanent space allocation and line expansion from 11 to 56 SKUs. Meetings with CVS corporate are slated for June and we are excited to introduce them to our AccessMDnow e-medicine platform. We are seeking the rollout of our complete product offering and AccessMDnow platform in 100 beta site stores by fourth quarter 2015, in anticipation of a 2016 national rollout in all 7,600 locations.

FRONT VIEW SIDE VIEW

RUSS MOIR, CEO

805-245-0532 | RUSS@USASOFTGOODS.COM

Thank you for your interest.