SWhelper & Welzijn 3.0 The future of social technology Urgency - - PowerPoint PPT Presentation

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SWhelper & Welzijn 3.0 The future of social technology Urgency - - PowerPoint PPT Presentation

Dec 14, 2023 255 likes •968 views

SWhelper & Welzijn 3.0 The future of social technology Urgency Disrupt social work Goals and opportunities How to use social media like a pro Examples from the Netherlands Social media and digital skills trainer and author in care and

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SWhelper & Welzijn 3.0

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The future of social technology Urgency Disrupt social work Goals and opportunities How to use social media like a pro Examples from the Netherlands

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Hans Versteegh, The Netherlands, Europe

Social media and digital skills trainer and author in care and socialwork

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September 2019

A book!

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The future of social technology

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It is 2025 Meet your new colleagues

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Tessa, Zora, Pepper and Sophia

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Tessa Zora

Pepper

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Good afternoon Mrs. Boxttel. It’s almost 3 o’clock. Your taxi will be here soon. Please prepare yourself.

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Apps and platforms

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APPKE

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/ Ask me app

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Techn and devises

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Tessa, Zora, Pepper en Sophia

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MOBILE VIDEO LIVE DATA

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Urgency

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Nine urgent reasons for digital innovation

1. The context is digital 2. Continue to join as a professional group (people pleople) 3. Support target groups with participation 4. The digital divide 5. Help solving major social problems 6. Connecting to new digital neighborhood care 7. Sustainable employability as an individual worker 8. Innovation of servises 9. The emergence of digital related help questions

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Blended, working with your client online

  • Own responsibility
  • The client determines his own time, place and agenda
  • The client determines how the process takes shape and

with whom

  • The client manages his own data in his own care file
  • A mix of online- and face to face contact, individual and in

groups

  • Automatic sharing information, chat, mail, video

conferencing, besides telephone and IRL conversations.

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Blended working skills

  • Do not be surprised by the technoloy
  • Express youself well in writing
  • Check how someone feels
  • Ask for feeling and emotion
  • Check whether your intervention has come across

properly

  • Check by summarizing whether you have

understood the customer correctly

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DIGITAL CITICENSHIP DIGITAL INCLUSION REMOTE HELP

MEDIAKNOWLEDGE

BLENDED

BIG DATA

CYBER SECURITY

ARTIFICIAL INTELLIGENCE

DIGITAL GAP

I n t e r n e t

  • f

T h i n g s

M a c h i n e L e a r n i n g Virtual Reality Blockchain

eHealth

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Disrupt social work

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Are you the

  • ne who eats?

Or will you be eaten?

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  • 1. Consider as many ways as

possible to kill your

  • rganization
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  • 2. What are the hidden

pearls in your company?

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  • 3. Where can you

cooperate with success?

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Goals and

  • pportunities
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Your client is online to

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Where are your opportunities?

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Just ask your client

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Goals for using social media ….

  • Connect with clients
  • Know what is going on
  • Make (new) contacts
  • Contacting volunteers / informal care givers
  • Contacting colleagues (tell me, what are you doing?)
  • Collect information
  • Share information (you as expert)
  • Collaborate
  • Maintain external contacts
  • Be visible / profiling
  • Safe time
  • …
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How to use social media as a pro in your daily practice

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How to start?

  • Purpose?
  • Target audience?
  • Message / subject?
  • Form?
  • Platform?
  • Who is doing the work?
  • When?
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Get more reach and followers

  • “Content is king”
  • Post messages actively
  • Follow followers of colleagues, partners and role models
  • Follow people yourself
  • Respond to messages from others
  • Share posts from others
  • Ask to connect to you
  • Paid posts
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When to post?

  • Moring rush
  • 08.00 hr
  • Coffee break
  • 12.00 hr
  • 15.00 hr
  • 18.00 and 20.00 hr
  • Sunday afternoon and evening
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How often posts?

  • Facebook

1-2x a day

  • Whatsapp

infinite?

  • Instagram

1-2x a day, in Stories more

  • LinkedIn
  • nes a day / 2 days
  • Twitter

5 x a day (same message)

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Save time

  • Writing messages when you have time and meaning
  • Prepare messages for sending
  • Be alert to reactions
  • Look afterwards what the result was
  • Make the same kind of messages more
  • Repeat messages
  • Share messages from your colleagues
  • Use less other communication channels
  • Find inspiration in current events
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Make your messages attractive

  • www.canva.com
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Tools for planning and monitoring

  • www.buffer.com
  • www.hootsuite.com
  • www.coosto.com
  • www.later.com (instagram)
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Download your free copy of the content matrix here: http://eepurl.com/gjXmFj

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Be prepared!

  • What is the greatest value you give your client?
  • Can we do better? (disruption)
  • How do you do your work in 2025? Which

technologies are used?

  • Who (or what) is your biggest opponnent?
  • In what way do they deliver better services?
  • What do you have to do to be relevant in 2025?
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Examples from social workers in the Netherlands

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BIO (-grafie) 1

“I connect motivate and and enthusiasm. My character can be characterized as extroverted. I have strong communication skills and fortunately have a large dose of empathy. As a social worker I love my profession, my clients, but I also have an eye for my colleagues. My biggest challenge? Helping people. I help them to make a plug, more confident and more powerful.”

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Our colleague from the department of culture brings teaching materials about art to all schools in the municipality of Brummen.

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An ordinary Monday morning from the life of a community worker; coffee!

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The “S” is of “Samen” Meaning ”together” in Dutch)

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This social youth worker (right) interviewed the alderman for her online video

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Zakelijk / persoonlijk

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Download your free copy of the content matrix here: http://eepurl.com/gjXmFj