UTZ Certified sustainability and traceability strategies Britta Wyss Bisang, Standards Director UTZ movie
Vision: a world where sustainable farming is the norm.
What do we do? It’s much more than certification ….. Standards Field Market and Traceability development development certification Enabling farmers to Engaging Connecting parties in Demand creation; improve their stakeholders & a transparent chain marketing & business and making communication agricultural practices improvements visible support
Certification is a trust creator PRODUCER CERTIFICATION TRACEABILITY CONSUMER
Value of traceability • Assurance that certified products are linked to certified sources • Proof to the logo and/or claim on the product • Link certified producers and buyers • Monitoring of volumes and premiums • Transparency & trust
Three traceability program levels Identity preserved Assurance traceability Physical Like segregation, with information on origin added Segregation Administrative traceability Mass balance Flexibility
IKEA’s chocolate: an example of Identity Preserved (traceabilty to coop)
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