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Oct 06, 2022 124 likes •217 views

UTZ Certified sustainability and traceability strategies Britta Wyss Bisang, Standards Director UTZ movie Vision: a world where sustainable farming is the norm. What do we do? Its much more than certification .. Standards Field

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UTZ Certified sustainability and traceability strategies

Britta Wyss Bisang, Standards Director

UTZ movie

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Vision: a world where sustainable farming is the norm.

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Field development Standards and certification Traceability Market development

What do we do?

It’s much more than certification…..

Enabling farmers to improve their business and agricultural practices Demand creation; marketing & communication support Engaging stakeholders & making improvements visible Connecting parties in a transparent chain

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Certification is a trust creator

PRODUCER

CERTIFICATION

CONSUMER

TRACEABILITY

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Value of traceability

Assurance that certified products are linked to certified

sources

Proof to the logo and/or claim on the product
Link certified producers and buyers
Monitoring of volumes and premiums
Transparency & trust

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Three traceability program levels

Identity preserved

Like segregation, with information on origin added

Segregation Mass balance

Physical traceability Administrative traceability Assurance Flexibility

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