Survey 3 - 7 December 2012 Workshop title Speakers Name 1 Which - - PowerPoint PPT Presentation

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Survey 3 - 7 December 2012 Workshop title Speakers Name 1 Which - - PowerPoint PPT Presentation

Sep 16, 2022 440 likes •1k views

2012 FIA Survey 3 - 7 December 2012 Workshop title Speakers Name 1 Which is the oldest University in the World? Pandidakterion Constantinople University of the Palace Hall of Magnaura Why were Universities created? Teaching Research

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SLIDE 1 3 - 7 December 2012 Workshop title Speakers Name 1

2012 FIA Survey

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SLIDE 2

Which is the oldest University in the World?

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SLIDE 3

Pandidakterion Constantinople

University of the Palace Hall of Magnaura

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SLIDE 4

Why were Universities created?

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SLIDE 5

Teaching

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SLIDE 6

Research

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SLIDE 7

University

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SLIDE 8
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SLIDE 9
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SLIDE 10

227

132 60

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SLIDE 11

227 Clubs

132 60

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SLIDE 12

227 Clubs

132 Countries 60

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SLIDE 13

227 Clubs

132 Countries 60 Million road

and truck users

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SLIDE 14

Region 4 23 Region 3 11 Region 1 155 Region 2 38

Mobility World

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SLIDE 15

Mobility World

Survey among Mobility Clubs 89 replies from different clubs of 74 countries

n=170 Clubs

Number of replies Number of clubs per region

n=114 n=30 n=7 n=19

*(NUMBER OF CLUBS)

(89)

(57) (19) (3) (10)

Mobility Clubs n=227 Clubs n=155 n=38 n=11 n=23 Total Clubs

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SLIDE 16

There are different size of clubs:

n=89 Clubs

54% 31% 15%

Big Clubs Medium Clubs Small Clubs

0,5% 9,9% 89,6%

n=68.176.000 members

Small Clubs Medium Clubs Big Clubs Less than 50.000 members Between 50.000- 850.000 More than 850.000 members Size of club distribution Club members per size of club

48 CLUBS 13 CLUBS 28 CLUBS

Mobility World

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SLIDE 17

There are different Regions:

64% 21% 3% 11% Region 4 Region 3 Region 2 Region 1 48% 41% 10% 1%

Region 2 Region 3 Region 4 Asia, Oceania North America South America Club regional distribution Club members per region Region 1 Europe, Middle East and Africa

* To make our analysis we are going to join Region 3 with Region 4 because the samples of them are small (They will be included in Region 3+4).

n=89 Clubs n=68.176.000 members

57 CLUBS 3 CLUBS 19 CLUBS 10 CLUBS

Mobility World

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SLIDE 18

WHO WOULD LIKE TO WIN 3,000 EUROS?

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SLIDE 19
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SLIDE 20
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SLIDE 21

Rules of the “GAME”

  • The Exam will consist on 10 questions
  • The one that gets the 10 questions ‘right’ or the highest

number of questions answered right will win 1 sit for your Club in our FIA University Emerging Leaders Program

  • If we have a draw, we will run a lottery among them
  • You will have 4 minutes to complete the 10 questions

(it is a multiple choice)

  • We will inform you of the winner TODAY
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SLIDE 22

What is the characteristic that makes the Clubs look more alike?

Region Size

1

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SLIDE 23

Which one is the most widespread service among FIA Clubs?

Travel Communication

2

Road Assistance

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What is the area in which Clubs are able to get more sponsors?

Motor Sport Road Safety

3

Mobility Services

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SLIDE 25

What is the least represented age group in the membership of our Clubs?

19-30 31-50

4

51-60 +60

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SLIDE 26

Within the FIA Action for Road Safety/ U.N. Decade of Action framework, which of the 5 pillars is the current leader for the Clubs? Road Safety Management

5

Safer Roads and Mobility Safer Vehicles Safer Road Users Post-Crash Response

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SLIDE 27

Within the FIA Action for Road Safety/ U.N. Decade of Action framework, which of the 5 pillars is the top in the to-do list for the clubs?

6

Road Safety Management Safer Roads and Mobility Safer Vehicles Safer Road Users Post-Crash Response

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SLIDE 28

What is the most used way for Clubs to communicate with its members?

Direct Mailing Email

7

Phone Facebook

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What is the average number of Facebook Fans for Clubs from Region 1?

20,545 15,544

8

10,915

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What is the most appreciated attribute of the Club as perceived by its members?

Excellent Service Trustworthy Leader in Road Safety Heritage

9

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SLIDE 31

Road Assistance is one of the most

  • ffered services by Clubs. Which of

the following services is the leading

  • ne?

On-Site Repair Battery Change

Special Emergency Number 24/7

Vehicle Towing

10

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SLIDE 32

ANSWERS

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SLIDE 33

What is the characteristic that makes the Clubs look more alike?

Region Size

1

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SLIDE 34

Which one is the most widespread service among FIA Clubs?

Travel Communication

2

Road Assistance

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Summary of services

Services Average

n=89

6

3,77

5

1,58

4

0,89

4

2,28

5

1,58

5

2,83

9

2,51

7

2,24

12

4,46

8

2,60

5

1,20

6

0,92

3

1,45

5

1,05
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SLIDE 36

What is the area in which Clubs are able to get more sponsors?

Motor Sport Road Safety

3

Mobility Services

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SLIDE 37
  • 12. In which of the following fields of activity does your club

have sponsors?

n=89

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What is the least represented age group in the membership of our Clubs?

19-30 31-50

4

51-60 +60

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SLIDE 39
  • 6. Please indicate the percentage of members in the following age brackets:
  • 7. Please indicate the percentage of members by gender:

n=85 n=84

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SLIDE 40

Within the FIA Action for Road Safety/ U.N. Decade of Action framework, which of the 5 pillars is the current leader for the clubs? Road Safety Management

5

Safer Roads and Mobility Safer Vehicles Safer Road Users Post-Crash Response

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SLIDE 41

Within the FIA Action for Road Safety/ U.N. Decade of Action framework, which of the 5 pillars is the top in the to-do list for the clubs?

6

Road Safety Management Safer Roads and Mobility Safer Vehicles Safer Road Users Post-Crash Response

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SLIDE 42
  • 5. Within the FIA Action for Road Safety/ U.N. Decade of Action framework,

which of the 5 pillars… …is your Club/ASN/CAN already engaged in (PRESENT) /…will your Club/ASN/CAN engage in the near future?

n=85

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What is the most used way for Clubs to communicate with its members?

Direct Mailing Email

7

Phone Facebook

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SLIDE 44
  • 8. How does your Club / ASN / ACN communicate with

members?

n=89

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What is the average number of Facebook Fans for Clubs from Region 1?

20,545 15,544

8

10,915

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COMMUNICATION

  • 8. Do you provide the following services to your members?
  • 9. Concerning your communication services, please provide the following information for all that apply:

Average

Region 1 Region 2 Region 3+4

n=57 n=19 n=13

Region 1 Region 2 Region 3+4

n=57 n=19 n=13

25.000.000 members 6.600.000 members 29.500.000 members

Regions

Number of copies distributed per issue for each magazine 809.153 Number of issues per year for each magazine 8 Number of unique visitors per year for your website 21.951.500 Number of Facebook "Fans" 10.915 Number of Twitter "Followers" 1.999 3.906.348 6 2.136.400 4.063 1.713 846.900 3 997.361 1.869 N=5 N=4 N=8 N=3 N=1 N=13 N=12 N=7 N=8 N=5 N=29 N=27 N=28 N=25 N=9 (*) The figures are not consistent with the question. We suppose there has been confusion with unique visitors and total visits.
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SLIDE 47

What is the most appreciated attribute of the Club as perceived by its members?

Excellent Service Trustworthy Leader in Road Safety Heritage

9

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SLIDE 48
  • 10. In your opinion, what are the three most notable

attributes of your Club /ASN / ACN from your member’s perspective?

n=89

Direct Data Normalized Data

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SLIDE 49

Road Assistance is one of the most

  • ffered services by Clubs. Which of

the following services is the leading

  • ne?

On-Site Repair Battery Change

Special Emergency Number 24/7

Vehicle Towing

10

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SLIDE 50

ROAD ASSISTANCE

  • 1. Do you provide the following services to your members?

n=89

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CONCLUSIONS

  • Great importance and

impact

  • Clubs are actively working to

increase their Road Safety initiatives, contributing to the FIA Action for Road Safety Initiative

  • Diversifying and offering

more value added services to their members

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CONCLUSIONS

  • Increased competition that is

challenging some of the traditional services and membership

  • Need to engage young

members that appreciate the value added services provided by the Clubs

  • Need to increase the use of

new ways of communication and digital platforms

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SLIDE 53

“It is not the

strongest species that survive, nor the most intelligent, but the ones most responsive to change” Charles Darwin

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SLIDE 54 3 - 7 December 2012 Workshop title Speakers Name 54

2012 FIA Survey