Survey Experiments April 8 1 / 16 Outline Guest presentation - - PowerPoint PPT Presentation

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Dec 17, 2023 333 likes •498 views

Survey Experiments April 8 1 / 16 Outline Guest presentation Overview of survey experiments Discussion of readings Synopsis presentations 2 / 16 Guest Presentation Rune Slothuus, Professor in IFSK Discussing survey experiment by Druckman,

SLIDE 1

Survey Experiments

April 8

1 / 16

SLIDE 2

Outline

Guest presentation Overview of survey experiments Discussion of readings Synopsis presentations 2 / 16

SLIDE 3

Guest Presentation

Rune Slothuus, Professor in IFSK Discussing survey experiment by Druckman, Peterson, and Slothuus (2013) in American Political Science Review 3 / 16

SLIDE 4

Uses of survey experiments

Substantive experiments Procedural experiments 4 / 16

SLIDE 5

Substantive experiments

Only work well when units are individuals "Lab in field" Focus on sample representativeness 5 / 16

SLIDE 6

Readings

Druckman et al. Hainmueller and Hiscox 6 / 16

SLIDE 7

Procedural experiments

How do we best measure some construct? How do we recruit participants? How do we prevent nonresponse or break-off? How do we test respondent engagement? 7 / 16

SLIDE 8

Procedural experiments

Question wording and ordering Labelling and number of response scales List experiment Etc. 8 / 16

SLIDE 9

Readings

Holbrook and Krosnick 9 / 16

SLIDE 10

Protocol Considerations

Survey mode Sampling Control Questionnaire Design 10 / 16

SLIDE 11

Survey mode

Face-to-face Computer Assisted Self-Interviewing Computer Assisted Telephone Interviewing Paper-and-pencil Self-Interviewing Web-based (or mobile) Self-Interviewing 11 / 16

SLIDE 12

Sampling

What is your target population? How do you sample and contact them? Do you need a representative sample? 12 / 16

SLIDE 13

Control

Surveys are less controlled than lab Setting Broader context Engagement Surveys may be more private than lab Respondents decide when to complete study 13 / 16

SLIDE 14

Questionnaire Design

Also relevant to lab and field experiments How do we measure constructs? How do respondents understand those measures? How do we hold respondents' attention? Ethical considerations (esp. deception) 14 / 16

SLIDE 15

Synopsis Presentations

Everyone present for 1-2 minutes Discuss 15 / 16

SLIDE 16

Preview

Next week Last seminar Talk about uses of experimental findings Rest of semester Work independently on exams Setup a meeting with me (via email) in Late April to check on the status 16 / 16