SUMMARY FOR REGION LEADERS e A r s e g A l A l f o l e - - PowerPoint PPT Presentation

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Jan 17, 2023 110 likes •223 views

2015 Member Survey RESULTS SUMMARY FOR REGION LEADERS e A r s e g A l A l f o l e p o e P INVOLVED IN PCA G.I. GENERATION SILENT GENERATION BABY BOOMERS GENERATION X MILLENNIALS GENERATION Z Most Members Heard About PCA

SLIDE 1

SUMMARY

RESULTS

2015 Member Survey

FOR REGION LEADERS

SLIDE 2

P e

l e

A l l A g e s A r e

INVOLVED IN PCA

G.I. GENERATION SILENT GENERATION BABY BOOMERS GENERATION X MILLENNIALS GENERATION Z

SLIDE 3

FROM A FRIEND

Most Members Heard About PCA

OF MEMBERS WERE REFERRED BY FRIENDS OR FAMILY. credited their membership to an INTERNET SEARCH. Nearly

15%

38%

SLIDE 4

LENGTH OF MEMBERSHIP

P C A H a s A W i d e R a n g e i n

33% 36% 31%

have been members for less than 2 years have been members for 3-10 years have been members for 11+ years

SLIDE 5

SOCIALS

#1 Reason to Join:

OF MEMBERS JOINED FOR THE SOCIAL EXPERIENCE WITH OTHER PORSCHE OWNERS. 69%

SLIDE 6

F r e q u e n c y

A t t e n d a n c e a t

REGION EVENTS

1-4 events annually Monthly

r more

Rarely, if at all

31% 43% 26%

SLIDE 7

5 R e a s

s F

NOT ATTENDING

Too busy (31%) Too far from home (14%) Don't know anyone (12%) Newcomer jitters (8%) Afraid of damaging car (4%)

SLIDE 8

t D e s i r e d

MEMBER BENEFITS

1. Panorama Magazine
2. Technical Info
3. Region Newsletter
4. Discounts with local businesses
5. High Performance Driver Ed
6. e-Brake News
7. www.PCA.org (national website)
8. Regional Websites
9. Scenic Tours & Gimmick Rallies
10. National Events (Werks Reunion, Treffen)

SLIDE 9

PRINT REMAINS IMPORTANT

Digital Is Growing In Popularity, Yet

WHEN IT COMES TO REGION NEWSLETTERS.

preferred e-mail newsletters

35%

preferred print newsletters

21%

preferred both print & email newsletters

15%

SLIDE 10

t I m p

t a n t F

m s

DIGITAL MEDIA

Youtube Videos (83%) Video Streaming of PCA Events (73%) Apps (72%) Blogs (52%) Facebook (49%)