SLIDE 1
Summary of 2017 Planning for 2018 Pomewest work cooperatively but - - PowerPoint PPT Presentation
Summary of 2017 Planning for 2018 Pomewest work cooperatively but - - PowerPoint PPT Presentation
Summary of 2017 Planning for 2018 Pomewest work cooperatively but independently of any national promotion campaigns to focus on local fruit Activities extend the strategies initiated via the Aussie Apples marketing initiatives Primary
SLIDE 2
SLIDE 3
Primary school involvement since 2012 Link to Fruit and Veg week in Perth schools. In 2017 involved over 3500 students in 25
schools
Active engagement by teachers and school Integrated in variety of curriculum programs
SLIDE 4
SLIDE 5
SLIDE 6
SLIDE 7
SLIDE 8
Participation in health Expos Apples promoted as snack food to teenagers. In 2017 involved over 2000 students in 2
schools
Positive attitude to apples
SLIDE 9
SLIDE 10
Community event to maintain profile of fresh,
local apples.
Largely self funded – with support from HIA so
very cost effective
14,000 people sampled the BRAVO™ apple in
the Walk Through WA pavilion.
Survey of public opinion Cooking and information presentations
SLIDE 11
SLIDE 12
SLIDE 13
SLIDE 14
SLIDE 15
Radio – What’s Fresh weekly report
- ABC radio and 6PR
Newspapers – weekly recipe ideas
- The West regional
Specialty magazines
- Hospitality, seniors, parenting
SLIDE 16
SLIDE 17 Facebook
Social Media Strategic Plan and annual Content Guide Creation of social media accounts – Instagram and
Building authentic organic (ie NO paid advertising)
engagement
Ongoing need for news, human angles, images. Industry
involvement will improve engagement by followers.
An average of 5 posts per channel per week during peak
- season. The success of this strategy relies on a long term
view to develop two way communication.
SLIDE 18
SLIDE 19
School Canteen Support
To ensure apples are included in school canteens
Media Sampling Baskets
To media outlets engage media promotion
Ride to Work Breakfast
2000 cyclists plus signage and media coverage
SLIDE 20