Sugar Sweetened Beverages in the US: Challenges from Liquid Candy - - PowerPoint PPT Presentation

Sugar Sweetened Beverages in the US: Challenges from Liquid Candy to Mayor Bloomberg

Patricia M. Vaughan

Liquid Candy : 1998

 Published by CSPI  Claims:

 SSB’s provide youth and young adults w/ too much sugar and calories  SSB’s linked to obesity, heart disease and other nutritional problems

 Recommendations:

 More involvement from government at all levels  No soft drink sales in schools  No advertising to children and adolescents

So What Happened Next?

Beverage Industry Became a Target

Lawmakers NGO Groups Science Activist Community

Beverage Industry

Activists Driving Policy Debate

Scientist Public Interest Groups Mainstream  Laws & Programs

Public Doesn’t Support A Soda Tax

In general, would you say you favor or oppose a new tax on soft drinks and juice drinks?

26% Favor 70% Oppose /

Would you favor or oppose a new federal tax on soft drinks and juice drinks to pay for health insurance coverage for the uninsured as part of national healthcare reform?

44% Favor 53% Oppose /

Our Strategy

Better Way Solutions

School Beverage Guidelines Clear on Calories

Political Outreach Science Pipeline Consumer Support

We Changed the School Landscape

90% fewer calories shipped 97% decline full-cal soft drinks 98% schools compliant

We Changed the School Landscape

Beverage Companies’ Share

• f Sales Revenues

Schools’ Share of Sales Revenues

Product Mix in High Schools 2004 Product Mix in High Schools 2010-11

Other (<66 Calories) 13% Compliant 100% Juices 5% Diet CSDs 19% Full Calorie CSDs 6% Regular Sports Drinks 14% Other (>66 Calories) 6% Water 38% Other (<66 Calories) 3% Compliant 100% Juices 2% Diet CSDs 7% Full Calorie CSDs 44% Regular Sports Drinks 12% Other (>66 Calories) 20% Water 13%

Alliance for a Healthier Generation School Beverage Guidelines

“I applaud the beverage industry for working with us, and for the good faith and aggressiveness they’ve shown in implementing these guidelines across the country. ”

• Former President Bill Clinton at

March 8, 2010 press conference

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2010: Clear on Calories Introduced

In support of First Lady Michelle Obama’s initiative to combat childhood obesity, the beverage industry made a voluntary commitment to make calories in

• ur products clearer and more

consumer-friendly by placing the information on the front of all packages, vending machines, and fountain machines.

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Political Outreach

Grassroots Campaigns Meeting w/ Legislators Coalitions

2010: Consumers still don’t support a soda tax

“National Poll Finds 56% of American Oppose Taxes on Soft Drinks” June 2, 2010 —

“56% Oppose ‘Sin Taxes’ on Junk Food and Soft Drinks” March 19, 2010 — Rasmussen Reports

NYC Soda Ban

 Mayor Bloomberg Proposed Portion Size Ban Over 16 oz.  Applies to All Sugar Sweetened Beverages Subject to NYC Department of Health Jurisdiction  Does Not Cover Beverages That Contain More Than 50% Milk by Volume  Industry Challenged Ban in State Court

Trial Court Overturned Ban; City has Appealed

Delivering on Our Commitments

School Beverage Guidelines Calories Count Marketing to Children ABA Foundation Jobs

School Beverage Guidelines

School Beverage Guidelines Results

2006: 45% fewer calories in schools 2008: 58% fewer calories in schools 2010: 88% fewer calories in schools 2012: 90% fewer calories in schools

Calories Count

“In support of initiatives to promote healthy, balanced lifestyles, and combat obesity, America’s leading beverage companies have developed a vending machine program that provides clear calorie information, encourages lower-calorie beverage choices, and reminds consumers that “calories count” in all the choices they make.”

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“$272,500 to 20 different community

• rganizations nationwide”