Success in Retail is all about trust and people! How we as a - - PowerPoint PPT Presentation

Discount with attitude

Success in Retail is all about trust and people!

How we as a Scandinavian retailer are able to compete with world-class discounters and to generate sustainable growth despite the seemingly hopeless environment.

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Who we are?

• Family owned company
• We have almost 3,900 stores and a turnover
• n 95 billion NKR (2018) and 38,000 colleges

Discount Convenience Real Estate Energy Banking

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Image survey – REMA 1000 Denmark 1. Q 2019

Supermarkets (incl. REMA) Discounters (incl. REMA)

10 20 30 40 50 60 Buzz Recommend Satisfaction Reputation Value Quality Impression

• 1. kvt. 2019

Rema 1000 Sector Median

• 10

10 20 30 40 50 60 Buzz Recommend Satisfaction Reputation Value Quality Impression

• 1. kvt. 2019

Rema 1000 Sector Median

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Image development - discounters

• 10%

0% 10% 20% 30% 40% 50% 2018-04-01 2018-05-01 2018-06-01 2018-07-01 2018-08-01 2018-09-01 2018-10-01 2018-11-01 2018-12-01 2019-01-01 2019-02-01 2019-03-01

Rema 1000, Index Netto, Index Fakta, Index Lidl, Index Aldi, Index

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Positioning map

Kvickly Dagli´Brugsen Bilka LokalBrugsen Irma Salling Group Fakta Aldi nemlig.com Coop Netto Lidl SuperBrugsen Føtex Meny Rema 1000

• 20
• 10

10 20 30 40

• 10

10 20 30 40 50 60

Quality Value

Once upon a time…….

Reitan Distribution

Vision: ”The Reitan Group must be known as the most value driven company” Odd Reitan

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We believe in building great people, who create action through trust

Value driven leadership in Reitan

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Our 8 fundamental values

• We keep focus on our business ideas
• We have a high business moral
• We are committed to be debt-free
• We encourage a winning culture
• We have a positive and proactive

mindset

• We talk with each other, not about

each other

• The customer is our ultimate boss
• We want our work to be enjoyable

and profitable

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Personal ”value compass”

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Build a strong culture

The most important thing we can do as managers is to build a strong culture and to build a strong culture we need to build on our values

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What’s the difference….

It’s not the magic that makes it work - It’s the way we work that makes it magical

Tools Tools Tools Tools

+ + + +

Values Tools Tools Tools Tools

+ + +

Values

Positive view on human beings Professional Retail trade Network and knowledge sharing

Community + Values + Systems

• Rules

Basic thinking

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Freedom put into system

Success factors V a l u e s

GOAL

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They can copy our inventory……

• Without doubt our biggest competitive advantage is

the independent retailer with personal initiative and desire to create tremendous results. Retailers who have ownership of their own shop, own locality and their own customers. Customers who the retailer personally knows, no matter whether customers come at 8 am or 8 pm.

• The very special ownership each retailer is creating,

the attitude and the presence in every connection with customers and employees, no one can copy.

• It's people that make the difference - people with

strong values and a strong own interest.

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Blue Ocean = Discount with attitude

15 16 17 18 19 20 21 22 23 24 25 26 1 2 3 4 5 Pris Samlet butiksindtryk

Kilde: Retail Institute Scandinavia A/S

X-aksen skærer Y-aksen vedbranchens gennemsnitlige samlede butiksindtryk

Overall impression

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Overall impression Price Price

Source: Retail Institute Scandinavia A/S

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Corporate Social Responsibility

We contribute to the achievement of the 17 UN Sustainable Development Goals (SDGs), as these goals clearly set the direction of where the world need to be by 2030.

• SDG 3: We work with health and well-being
• SDG 5: Diversity in REMA 1000
• SDG 9: We promote a green REMA 1000
• SDG 12: We work with sustainability and

circular economy

• SDG 17: We work with partnerships locally,

nationally and globally

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CSR – 2017 review in numbers

• This year, Project Christmas Surplus donated 30 tons of surplus food

to economically challenged families

• We have initiated 10 new partnerships with local Danish suppliers
• The official Animal Welfare Certificate is now found on 9 products
• 305,800 kg surplus apples from Funen gardens, were transformed

into 259,930 liters of delicious apple juice.

• We initiated the development of a new plastic- and packaging strategy
• We supported local organizations with more than 400 local sponsorships
• 4.300 people signed up for the “Hello Neighbor” campaign, to improve their neighborhoods
• During 2017, we hosted more than 158 sports- and activities camps, including our new

Sports- and Health Academy, which is targeted at children with social- and mental challenges

• Our new talent team has 30 % female students
• LED lights and climate-friendly refrigeration are now found in 82 % of our stores
• 80 % of our refrigerated trailers have been swapped for more climate-friendly models
• 30 % of our products have been awarded with sustainable- and health certificates
• Our Vigo users delivered groceries to other users at a distance equivalent to walking 30

times around the Earth

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People don’t buy what you do, they buy why you do it!

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=da#t-10524

Simon Sinek:

The Golden Circle:

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Denmark's most popular brand 2018

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Thank you for listening

Michael Skou msk@rema1000.dk

J

Discount with attitude

Discount with attitude

Discount with attitude

Discount with attitude