Streaming Methods Required For Linked LASPS Existing Technologies - PowerPoint PPT Presentation

Streaming Methods Required  For Linked LASPS – Existing Technologies (e.g. CA systems) – Move to DECE Common Streaming Technology  For Dynamic LASPS – Existing Technologies – Move to DECE Common Streaming Technology 1 DECE CONFIDENTIAL

1. Streaming Methods Straw man approach developed by sub-team for MC consideration 1 All LASPs’ streaming protection methods must obey DECE output rules 2 Three categories of potential streaming methods with different paths to be OK A. DRMs Approved for B. Other technologies validated C. Apply for approval vs. Downloads = OK by market test = “white list” criteria (a la DRM) • Approved for: HD, SD, • “Approved via market conditions” = for similar • Not expected to be used PD resolution, high value content. (e.g. full HD for until Version 1.1 timeframe PPV/VOD to be stream DECE HD, etc) • Requirement: Assumes • using same technology for Approval will be for similar devices that “pass” the streaming as for download market test (e.g. cable settop), not overall approval of the technology. • Approved List: • Group B only used for 1st year approvals, Adobe Flash Access 2.0 subsequent technology needs to apply as a Group C Marlin OMA • Candidate list for HD (and SD, PD) Playready CA systems: PowerKey (SA/Cisco), NDS, Widevine MediaCipher (Motorola), Mediaroom (IPTV), Nagra/Canal+ (TBD), Irdeto (TBD), DVB (TBD), Verimatrix (TBD) DRM: WMDRM, DIVX • Candidate list for SD/PD only : Adobe RTMPE + SWF Verification, Apple Live Streaming* 2 DECE CONFIDENTIAL

Market Test for Adoption  Two categories of Test: HD and SD  Based on availability: Is the streaming technology being used in the market. The test would be based on availability in a similar window; (i.e. is it being used for streams before or on the same day as the release of the DVD/BD disc.)  Based on which studios are licensing content: Must be content from at least [N] DECE content studios who license such content using the technology and all endorse its adoption by DECE as an approved streaming method  Based on how much content is being licensed: For each licensing DEC studio, at least N titles (or % of titles they have licensing rights) within the last [n] months for the candidate streaming technology  Market Test performed: – Q4’10 - .95 launch date Q2’11 – – Q4’11 3 DECE CONFIDENTIAL

Market Test for Removal  Two categories of Test: HD and SD  Based on LASP availability: No LASP is currently licensed by a studio to use an approved technology.  Based on which studios are no longer licensing content: If [N] of the DECE studios that were licensing content remove by letter support for an approved streaming technology.  Based on how content is being licensed: No test  Market Test performed: Yearly starting in 2011 –  Technology that meet the test are phased out within 1 year 4 DECE CONFIDENTIAL

Issues  How to move to common format? – Sunset certain technologies – Issue for legacy supported streaming devices  Can an approved technology be sunsetted? – To force movement to a common streaming method – Because it is a weak technology – Suggestion – Rights owners can sunset by not doing bilateral rights (issue for form license participants)  Can an approved technology be revoked for security or other issues 5 DECE CONFIDENTIAL