SLIDE 1 Strategy | Change |Execution | Digital
Dublin | Edinburgh
Strategy in Times of Uncertainty.
Gary O’Sullivan The Finance Summit 28th January 2019
Pathfinder.ie Pathfinder.co.uk
SLIDE 2 A strategy for these uncertain times..….
A way of thinking about it, that goes beyond these times……
A Question
15 Slides, 20 minutes
SLIDE 3 OR (Traditional) Deliberate Strategy
Deliberate or Emergent Strategy?
(New) Emergent Strategy
‘a statement of intent for an extended period
‘destination uncertain, route clear, rapid execution & learning’
SLIDE 4 Deliberate or Emergent Strategy?
Intended Strategy Realised Strategy
Deliberate Strategies Non-realised Strategies Emergent Strategies
Combine both
Neither on their
A new mindset is required!
SLIDE 5
To achieve this; ‘a clear statement of intent to frame the challenge and mobilise resources, coupled with relentless product build and learning’ Constantly probing and questioning; ‘Are we solving big enough problems and are we solving them fast enough?’
How does this work?
SLIDE 6
Most want to work with one approach….
We are biased towards deliberate strategy (think about what our boards ask of us) Many of us are uncomfortable with emergent strategy (think of ‘seat of the pants’ entrepreneurs) ‘How many of us can execute well on either dimension, let alone confidently switch between the two when needed?’
The challenge?
SLIDE 7 Internet of Everything Peer-to-Peer Value Exchange Maker Economy Open Innovation Co-Creation Mass Collaboration Mass Customisation Big Data Experiential Trans-media Physical-Virtual Personalisation Curation Segment-Of- One Story Telling Play Empathy Connection Network Partnership Empowerment Humanisation Beyond Monetary Sharing Crowd
CUTTING THROUGH THE NOISE
Emotional Engagement Whole Brain Real-Time Social Connectivity GLocal Omni-Channel Diversity & Inclusion Global Digital Augmented Reality E-Market Place Audience Participation Meaning Disruption Customer Centricity
So many things to worry about……
SLIDE 8
Forget the noise
…Pay Attention to your Customer’s ACTUAL Problem/Concern Sounds easy? …WRONG…..people who do are seen as disruptors
SLIDE 9 Disruptors or did they just understood a problem and give their customers what they ACTUALLY needed
Relentless pursuit of cost to enable cheap seats to many destinations Access previously underutilised capacity, now mainstream competitor “At Dyson, we design products to solve problems”
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it” Albert Einstein
SLIDE 10
- 1. Listen for the Problem -
not the Noise!
- 2. Accept the idea that the
pace demands a new approach!
- 3. And remember this is a
mobilisation! ‘a solution to a problem, is not to push more of the same old stuff' ‘Product is Strategy, Strategy is Product’ …..a what?
So…
SLIDE 11 And why is strategy difficult to mobilise?
‘It is sitting in the CEO’s head’ ‘It’s just a lot of numbers on a spreadsheet’ ‘Gathering dust on a shelf’
quite often….
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SLIDE 12 Why is it the case?
‘The future…..’ ‘The preserve of those who know best’ ‘Its all about growth, profit or just direction’ ‘Its something that just gets communicated’
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SLIDE 13 ‘Nothing gets through and we think its communications ’
What is the impact?
‘I am not involved so it has no relevance for me’ ‘Not clear on my role in delivering it or even if I have a role’ ‘Your people will not follow you even if you tell them they must’
Pathfinder.ie Pathfinder.co.uk
SLIDE 14
- 1. You get a significant jump in employee
engagement, where people have a hand in creating their future
- 2. You get much closer to your customers and
the future they have planned for themselves
- 3. You get a marked improvement in the
performance factors that matter to you and your team
Is this problem worth solving?
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If you do….
SLIDE 15 Which would you choose?
‘A great strategy, poorly executed’ ‘Or a good strategy, fully mobilised by everyone’
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SLIDE 16 ‘Ask, what problems are worth solving and who do they matter to?’ ‘Lets get everyone involved & ask important Q’s’
Your 2019 and beyond, what can you do?
‘Important Q’s, deserve important Answers’ ‘Lets mobilise our team & our customers’ ‘Bring the future to life, today’
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SLIDE 17
‘He took the time to ask, he was rewarded’ Scene; during a visit to the NASA space centre in 1962, President Kennedy noticed a janitor carrying a broom. “Hi, I’m Jack Kennedy. What are you doing?” The janitor responded, “I’m helping put a man on the moon, Mr President.”
Bring it to life!
SLIDE 18 Please feel free to catch me afterwards if you wish Gary O’Sullivan Partner, Head of Advisory Practice Pathfinder E: garyosullivan@pathfinder.ie M: 00353 86 8241241 LinkedIn; linkedin.com/in/garyosullivan1 www.pathfinder.ie www.pathfinder.co.uk
Thank you for listening
Pathfinder.ie Pathfinder.co.uk
SLIDE 19 Ireland Office Ferry House 48 Mount Street Lower Grand Canal Dublin DO2 PT98 Call +353 1 443 3080 UK Office 7 Hopetoun Crescent Edinburgh EH7 4AY Call +44 131 54 99 000
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