Strategy | Change |Execution | Digital Dublin | Edinburgh Strategy in Times of Uncertainty . Gary O’Sullivan The Finance Summit Pathfinder.ie 28 th January 2019 Pathfinder.co.uk
A Question 15 Slides, 20 minutes A strategy for these uncertain times..…. or A way of thinking about it, that goes beyond these times……
Deliberate or Emergent Strategy? (Traditional) (New) Deliberate Emergent Strategy Strategy OR ‘a statement of ‘destination intent for an uncertain, route extended period clear, rapid execution of time’ & learning’
Deliberate or Emergent Strategy? Combine both Neither on their Deliberate Strategies own, choose both! Intended Realised Strategy Strategy Emergent Non-realised Strategies Strategies A new mindset is required!
How does this work? To achieve this; ‘a clear statement of intent to frame the challenge and mobilise resources, coupled with relentless product build and learning’ Constantly probing and questioning; ‘ Are we solving big enough problems and are we solving them fast enough?’
The challenge? Most want to work with one approach…. We are biased towards deliberate strategy (think about what our boards ask of us) Many of us are uncomfortable with emergent strategy (think of ‘seat of the pants’ entrepreneurs) ‘How many of us can execute well on either dimension, let alone confidently switch between the two when needed?’
So many things to worry about…… Internet of Everything Big Data Experiential E-Market Place Beyond Monetary Value Exchange Mass Collaboration Physical-Virtual Play Peer-to-Peer Trans-media Empathy Co-Creation Open Innovation Augmented Reality Curation Maker Economy Personalisation Audience Participation Meaning CUTTING THROUGH THE NOISE Disruption Customer Centricity Humanisation Story Telling Emotional Engagement Whole Brain Mass Customisation Empowerment Partnership Crowd Segment-Of- Sharing Real-Time Social Global Connection Connectivity GLocal One Digital Network Omni-Channel Diversity & Inclusion
Forget the noise …Pay Attention to your Customer’s ACTUAL Problem/Concern Sounds easy? …WRONG…..people who do are seen as disruptors
Disruptors or did they just understood a problem and give their customers what they ACTUALLY needed Relentless “At Dyson, Access previously pursuit of cost we design underutilised to enable products to capacity, now cheap seats to solve mainstream many problems” competitor destinations “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it” Albert Einstein
So… ‘a solution to a problem, 1. Listen for the Problem - is not to push more of not the Noise! the same old stuff' 2. Accept the idea that the ‘Product is Strategy, pace demands a new Strategy is Product’ approach! 3. And remember this is a …..a what? mobilisation!
And why is strategy difficult to mobilise? quite often…. ‘It is sitting in ‘It’s just a lot of ‘Gathering numbers on a dust on the CEO’s spreadsheet’ head’ a shelf’ Pathfinder.ie Pathfinder.co.uk
Why is it the case? ‘The future…..’ ‘The preserve of ‘Its all about ‘Its something those who know growth, profit or that just gets best’ just direction’ communicated’ Pathfinder.ie Pathfinder.co.uk
What is the impact? ‘Your people will not follow you even if you tell them they must’ ‘I am not ‘Nothing gets ‘Not clear on my involved so it has through and we role in delivering no relevance for think its it or even if I have me’ communications ’ a role’ Pathfinder.ie Pathfinder.co.uk
Is this problem worth solving? If you do…. 1. You get a significant jump in employee engagement, where people have a hand in creating their future 2. You get much closer to your customers and the future they have planned for themselves 3. You get a marked improvement in the performance factors that matter to you and your team Pathfinder.ie Pathfinder.co.uk
Which would you choose? ‘A great strategy, poorly executed’ ‘Or a good strategy, fully mobilised by everyone’ Pathfinder.ie Pathfinder.co.uk
Your 2019 and beyond, what can you do? ‘Lets get ‘Bring the ‘Ask, what ‘Lets ‘Important everyone future to problems are mobilise our Q’s, involved & life, worth team & our deserve ask today’ solving and customers’ important important who do they Answers’ Q’s’ matter to?’ Pathfinder.ie Pathfinder.co.uk
Bring it to life! Scene; during a visit to the NASA space centre in 1962, President Kennedy noticed a janitor carrying a broom. “Hi, I’m Jack Kennedy. What are you doing?” The janitor responded, “I’m helping put a man on ‘He took the time to ask, the moon, Mr President.” he was rewarded’
Thank you for listening Please feel free to catch me afterwards if you wish Gary O’Sullivan Partner, Head of Advisory Practice Pathfinder E: garyosullivan@pathfinder.ie M: 00353 86 8241241 LinkedIn; linkedin.com/in/garyosullivan1 www.pathfinder.ie www.pathfinder.co.uk Pathfinder.ie Pathfinder.co.uk
Ireland Office Ferry House 48 Mount Street Lower Grand Canal Dublin DO2 PT98 Call +353 1 443 3080 UK Office 7 Hopetoun Crescent Edinburgh EH7 4AY Call +44 131 54 99 000 Pathfinder.ie Pathfinder.co.uk
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