Dehban Digital Marketing Academy www.dmacource.com Hamed Ghorbani - - PowerPoint PPT Presentation

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dehban digital marketing academy

Dehban Digital Marketing Academy www.dmacource.com Hamed Ghorbani - - PowerPoint PPT Presentation

Sep 19, 2023 3.02k likes •3.46k views

Dehban Digital Marketing Academy www.dmacource.com Hamed Ghorbani SEO & Content Manager at HDM Team hamedghorbani_dm hamed-ghorbani hamedghorbani.dm how search algorithms work? Part 2 5 Steps for algorithms work how search algorithms

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Dehban Digital Marketing Academy

www.dmacource.com

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Hamed Ghorbani

SEO & Content Manager at HDM Team

hamedghorbani_dm hamed-ghorbani hamedghorbani.dm

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Part 2

how search algorithms work?

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how search algorithms work?

5 Steps for algorithms work

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how search algorithms work?

1. Analyzing your words
2. Matching your search
3. Ranking useful pages
4. Considering context
5. Returning the best results

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1. Analyzing your words

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Note

How search work? Crawling and Indexing

This system took over five years to develop and significantly improves results in over 30% of searches across languages.

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2. Matching your search

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how search algorithms work?

Next, we look for webpages with information that matches your query They analyze how often and where those keywords appear on a page whether in titles or headings or in the body of the text.

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3. Ranking useful pages

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how search algorithms work?

What algorithms do they analyze?

Webpage speed
Content quality
Mobile Friendly
User experience
…

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4. Considering context

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how search algorithms work?

Information such as your location, past search history and Search settings all help google to tailor your results to what is most useful and relevant for you in that moment.

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how search algorithms work?

For example:

Search football ( Chicago | London )
Search Barcelona ( Football | City )

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5. Returning the best results

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Part 3

Introducing Google algorithms

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Welcome to google zoo…

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Introducing 20 of Google algorithms

Panda algorithm

Release Date: February 23, 2011

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Introducing 20 of Google algorithms

The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google’s organic search engine results.

Target

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Introducing 20 of Google algorithms

1. Thin content

Triggers for Panda

2. Duplicate content (copyscape | canonical )
3. Low-quality content
4. Low-quality UGC

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Introducing 20 of Google algorithms

5. High ad-to-content ratio

Triggers for Panda

6. Content mismatching search query
7. Inappropriate meta tags and tags on the site

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Introducing 20 of Google algorithms

penguin algorithm

Release Date: April 24, 2012

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Introducing 20 of Google algorithms

The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results.

Target

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Introducing 20 of Google algorithms

1. Link schemes ( purchase of backlinks from low-quality )

Triggers for Penguin

2. Create pages with malicious behaviors )phishing(
3. Secret links and text

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Introducing 20 of Google algorithms

4. Deception redirect

Triggers for Penguin

5. Link exchange too
6. Spam links

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Introducing 20 of Google algorithms

Penguin 4.0 algorithm

Release Date: September 23, 2016

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Introducing 20 of Google algorithms

Penguin is now real-time. Penguin's data is refreshed in real time changes will be visible much faster typically taking effect shortly after we recrawl and reindex a page.

Joining the core of Google algorithms.

Target

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Introducing 20 of Google algorithms

Hummingbirdalgorithm

Release Date: August 20, 2013

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Introducing 20 of Google algorithms

Hummingbird signaled Google’s commitment to an increasingly sophisticated understanding of the intent of searchers’ queries with the goal of matching them to more relevant results.

Joining the core of Google algorithms.

Target

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Introducing 20 of Google algorithms

Hummingbird and voice search

Improve the following sections

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Introducing 20 of Google algorithms

Rank brain algorithm

Release Date: OCTOBER 26TH, 2015

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Introducing 20 of Google algorithms

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries.

Target

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Introducing 20 of Google algorithms

Other algorithms

Fred, Pagelayout, Mobile geddon …

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Introducing 20 of Google algorithms

1. Google Caffeine (August 10, 2009)

Another google algorithms

2. Google Page Layout (January 19, 2012)
3. Page Authority
4. Mobile Geddon

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Introducing 20 of Google algorithms

5. Fred algorithm
6. Pussum algorithm (Local search, address integrity, Real location)

Another google algorithms

7. Hiltab algorithm (reference websites yahoo, wikipedia+pagerank)
8. Google sandbox algorithm

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Introducing 20 of Google algorithms

9. Payday loan algorithm
10. EMD algorithm Exact Match Domain

12.Google dance algorithm

Another google algorithms

11. Zebra algorithm

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Thank you ;)