Dehban Digital Marketing Academy www.dmacource.com Hamed Ghorbani - PowerPoint PPT Presentation

Dehban Digital Marketing Academy www.dmacource.com

Hamed Ghorbani SEO & Content Manager at HDM Team hamedghorbani_dm hamed-ghorbani hamedghorbani.dm

how search algorithms work? Part 2

5 Steps for algorithms work how search algorithms work?

1. Analyzing your words 2. Matching your search 3. Ranking useful pages 4. Considering context 5. Returning the best results how search algorithms work?

1. Analyzing your words

Note This system took over five years to develop and significantly improves results in over 30% of searches across languages. How search work? Crawling and Indexing

2. Matching your search

Next, we look for webpages with information that matches your query They analyze how often and where those keywords appear on a page whether in titles or headings or in the body of the text. how search algorithms work?

3. Ranking useful pages

What algorithms do they analyze? • Webpage speed • Content quality • Mobile Friendly • User experience • … how search algorithms work?

4. Considering context

Information such as your location, past search history and Search settings all help google to tailor your results to what is most useful and relevant for you in that moment. how search algorithms work?

For example: • Search football ( Chicago | London ) • Search Barcelona ( Football | City ) how search algorithms work?

5. Returning the best results

Introducing Google algorithms Part 3

Welcome to google zoo …

Panda algorithm Release Date: February 23, 2011 Introducing 20 of Google algorithms

Target The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google ’ s organic search engine results. Introducing 20 of Google algorithms

Triggers for Panda 1. Thin content 2. Duplicate content ( copyscape | canonical ) 3. Low-quality content 4. Low-quality UGC Introducing 20 of Google algorithms

Triggers for Panda 5. High ad-to-content ratio 6. Content mismatching search query 7. Inappropriate meta tags and tags on the site Introducing 20 of Google algorithms

penguin algorithm Release Date: April 24, 2012 Introducing 20 of Google algorithms

Target The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results. Introducing 20 of Google algorithms

Triggers for Penguin 1. Link schemes ( purchase of backlinks from low-quality ) 2. Create pages with malicious behaviors ) phishing ( 3. Secret links and text Introducing 20 of Google algorithms

Triggers for Penguin 4. Deception redirect 5. Link exchange too 6. Spam links Introducing 20 of Google algorithms

Penguin 4.0 algorithm Release Date: September 23, 2016 Introducing 20 of Google algorithms

Target Penguin is now real-time. Penguin's data is refreshed in real time changes will be visible much faster typically taking effect shortly after we recrawl and reindex a page. Joining the core of Google algorithms . Introducing 20 of Google algorithms

Hummingbirdalgorithm Release Date: August 20, 2013 Introducing 20 of Google algorithms

Target Hummingbird signaled Google ’ s commitment to an increasingly sophisticated understanding of the intent of searchers ’ queries with the goal of matching them to more relevant results. Joining the core of Google algorithms . Introducing 20 of Google algorithms

Improve the following sections Hummingbird and voice search Introducing 20 of Google algorithms

Rank brain algorithm Release Date: OCTOBER 26TH, 2015 Introducing 20 of Google algorithms

Target RankBrain is a component of Google ’ s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. Introducing 20 of Google algorithms

Other algorithms Fred, Pagelayout, Mobile geddon … Introducing 20 of Google algorithms

Another google algorithms 1. Google Caffeine ( August 10, 2009 ) 2. Google Page Layout ( January 19, 2012 ) 3. Page Authority 4. Mobile Geddon Introducing 20 of Google algorithms

Another google algorithms 5. Fred algorithm 6. Pussum algorithm (Local search, address integrity, Real location) 7. Hiltab algorithm (reference websites yahoo, wikipedia+pagerank) 8. Google sandbox algorithm Introducing 20 of Google algorithms

Another google algorithms 9. Payday loan algorithm 10. EMD algorithm Exact Match Domain 11. Zebra algorithm 12.Google dance algorithm Introducing 20 of Google algorithms

Thank you ;)