Strategy and Future Plans COMPPARE Activation Workshop Charles - - PowerPoint PPT Presentation

Minority Engagement Communications Strategy and Future Plans

COMPPARE Activation Workshop Charles Griggs March 23, 2019

• Overview of MEG needs
• Outline the following:
• Purpose and objectives
• Target audience
• Review current communications plan
• Encourage and note revisions
• Acknowledge & recruit MEG members
• Next steps

Session Overview

What is the purpose of the Minority Engagement effort?

• To develop advocacy manpower for education, recruitment,

enrollment, and dissemination of study results in study communities.

Purpose

• Engage African American men, patients,

and stakeholders in COMPPARE activities and community partnerships that advance the study’s mission.

• Position COMPPARE and its MEG as

subject matter experts in social determinants of health, research linkages, prevention, and health promotion.

• Evaluate the minority engagement

process to improve needs and culture for African American males.

Objectives

• African American men
• Health care systems and

providers

• Academic & education

system stakeholders

• Community, faith, and non-

profit organizations

• Patients

Target Audience

• Create a social media strategy to

share website links to create an online conversation.

• Build web & digital content to

facilitate and highlight current MEG activities.

• Produce podcast to highlight

stakeholders and subject matter experts.

• Create FAQ sheets to illustrate how

the COMPPARE resources are being used to build trust.

Communications Plan - Strategy

• Create media relations template to

announce COMPPARE accomplishments and activities to drive interest in clinical trials and research study participation.

• Develop a feedback survey to ensure

that MEG resources and activities are meeting the needs of the community.

• Identify outreach activities available to

COMPPARE.

• Develop earned media opportunities.

Communications Plan - Strategy

• Recruit at least 10% African American patients

(~300).

• Retain African American patient participants.
• Determine the following:
• where MEG stakeholders and community are

receiving information.

• which targets are most frequently responding to

MEG information.

• how many likes, tweets, retweets, and site visits the

MEG receives across all of its online channels.

• the amount of new and subsequent return visitors

to MEG information and activities.

Communications Plan – Defining Success

• Monthly conference calls
• Prepare generic presentation(s) customized for

specific audience

• Revisit video in segments to promote research

study and clinical trial participation

• Develop culturally sensitive minority engagement

marketing materials

• Newsletter feature
• Network with regional resources
• Research conferences and outreach opportunities
• Develop engagement database
• Regional
• West – CA, WA
• South West – AZ, LA, OH, TX
• Mid West – IL, MI, MN, MO, OH
• South East – FL, NC, TN
• North East – MA, MD, NJ, NY, PA, VA

Current Activities

• Develop regional partners
• Continue conference calls
• Engage additional MEG members
• Implement communications plan

Next Steps

• Curtis Bryant, MD, MPH (Co-chair; Proton Co-Investigator)
• Curtiland Deville, MD (Co-Chair; Photon Co-Investigator)
• Folakemi Odedina, PhD (Executive Board Member)
• Virgil Simons (Patient Stakeholder; Executive Board Member)
• Sarah Osian, PhD (Health Outcomes Researcher)
• Neha Vapiwala, MD (Co-Investigator)
• Charles Thomas, MD (Co-Investigator)
• Thomas Guest (Vendor Stakeholder)
• Lionel Bouchet (Vendor Stakeholder)
• Beth Klein (Vendor Stakeholder)
• Robert Marckini (Executive Board Member; Patient Stakeholder)
• Thomas Wallace (Patient Stakeholder)
• Charles Hill (Patient Stakeholder)
• Callie Merriweather (Caregiver)
• Arnold J. Merriweather (Patient Stakeholder)
• Rui Dos Santos (Patient Stakeholder)
• Tarik Minor (Caregiver)

MEG & Stakeholder Members

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Contact: charles@8wgroup.com

Questions and Discussion