Minority Engagement Communications Strategy and Future Plans COMPPARE Activation Workshop Charles Griggs March 23, 2019
Session Overview • Overview of MEG needs • Outline the following: • Purpose and objectives • Target audience • Review current communications plan • Encourage and note revisions • Acknowledge & recruit MEG members • Next steps
Purpose What is the purpose of the Minority Engagement effort? • To develop advocacy manpower for education, recruitment, enrollment, and dissemination of study results in study communities.
Objectives • Engage African American men, patients, and stakeholders in COMPPARE activities and community partnerships that advance the study’s mission. • Position COMPPARE and its MEG as subject matter experts in social determinants of health, research linkages, prevention, and health promotion. • Evaluate the minority engagement process to improve needs and culture for African American males.
Target Audience • African American men • Health care systems and providers • Academic & education system stakeholders • Community, faith, and non- profit organizations • Patients
Communications Plan - Strategy • Create a social media strategy to share website links to create an online conversation. • Build web & digital content to facilitate and highlight current MEG activities. • Produce podcast to highlight stakeholders and subject matter experts. • Create FAQ sheets to illustrate how the COMPPARE resources are being used to build trust.
Communications Plan - Strategy • Create media relations template to announce COMPPARE accomplishments and activities to drive interest in clinical trials and research study participation. • Develop a feedback survey to ensure that MEG resources and activities are meeting the needs of the community. • Identify outreach activities available to COMPPARE. • Develop earned media opportunities.
Communications Plan – Defining Success • Recruit at least 10% African American patients (~300). • Retain African American patient participants. • Determine the following: • where MEG stakeholders and community are receiving information. • which targets are most frequently responding to MEG information. • how many likes, tweets, retweets, and site visits the MEG receives across all of its online channels. • the amount of new and subsequent return visitors to MEG information and activities.
Current Activities • Monthly conference calls • Prepare generic presentation(s) customized for specific audience • Revisit video in segments to promote research study and clinical trial participation • Develop culturally sensitive minority engagement marketing materials • Newsletter feature • Network with regional resources • Research conferences and outreach opportunities • Develop engagement database • Regional • West – CA, WA • South West – AZ, LA, OH, TX • Mid West – IL, MI, MN, MO, OH • South East – FL, NC, TN • North East – MA, MD, NJ, NY, PA, VA
Next Steps • Develop regional partners • Continue conference calls • Engage additional MEG members • Implement communications plan
MEG & Stakeholder Members • Curtis Bryant, MD, MPH (Co-chair; Proton Co-Investigator) • Curtiland Deville, MD (Co-Chair; Photon Co-Investigator) • Folakemi Odedina, PhD (Executive Board Member) • Virgil Simons (Patient Stakeholder; Executive Board Member) • Sarah Osian, PhD (Health Outcomes Researcher) • Neha Vapiwala, MD (Co-Investigator) • Charles Thomas, MD (Co-Investigator) • Thomas Guest (Vendor Stakeholder) • Lionel Bouchet (Vendor Stakeholder) • Beth Klein (Vendor Stakeholder) • Robert Marckini (Executive Board Member; Patient Stakeholder) • Thomas Wallace (Patient Stakeholder) • Charles Hill (Patient Stakeholder) • Callie Merriweather (Caregiver) • Arnold J. Merriweather (Patient Stakeholder) • Rui Dos Santos (Patient Stakeholder) • Tarik Minor (Caregiver)
Questions and Discussion ??? Contact: charles@8wgroup.com
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