Strategies Presentation by Chancellor Rick Caulfield June 2017 - - PowerPoint PPT Presentation

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Strategies Presentation by Chancellor Rick Caulfield June 2017 - - PowerPoint PPT Presentation

UAS Enrollment Goals & Strategies Presentation by Chancellor Rick Caulfield June 2017 Presentation Overview UAS Mission & Vision Defining Enrollment Management Current UAS Enrollment Demographics Increasing Graduation


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UAS Enrollment Goals & Strategies

Presentation by Chancellor Rick Caulfield June 2017

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Presentation Overview

  • UAS Mission & Vision
  • Defining Enrollment Management
  • Current UAS Enrollment Demographics
  • Increasing Graduation Rate & Degree Completion
  • Increasing Student Retention
  • Increasing the Number of Enrolled Credits
  • Recruiting New Students
  • Summary

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UAS Mission & Vision

Mission:

Student learning enhanced by faculty scholarship, undergraduate research and creative activities, community engagement, and the cultures and environment of Southeast Alaska

Vision:

…Recognized as a destination of choice for students seeking excellent academic programs and engaging learning opportunities that integrate the environment and cultures of Southeast Alaska

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Enrollment Management @ UAS = recruitment + retention + completion

Strategic Enrollment Management is a comprehensive approach to integrating all

  • f the University’s programs, practices, policies, and planning relating to achieving

the optimal recruitment, retention, and graduation of students…defined by the mission, academic vision, and strategic plan…

FROM: A Practical Guide to Strategic Enrollment Planning in Higher Education (2007)

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Current UAS Enrollment Demographics

FY16: Total Headcount: 3,396 % Female 66% % Male 34% % AK Native 15% Median age 29 yrs FTEs 1,772 e-Learning 49% of all SCH

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Home Locations: Current UAS students

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Enrollment Management: The Importance of Good Data

FINDINGS:

  • Why UAS?
  • Programs, affordability, online options,

convenience

  • Satisfaction
  • 91% Satisfied/Very Satisfied
  • Quality instructors & programs, online

programs, staff responsiveness

  • Online options highly appreciated;

considered challenging

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Setting Recruitment & Retention Goals: Challenges & Opportunities

CHALLENGES:

  • Juneau School District graduates represent 40% of first-time freshman
  • Southeast Alaska high school graduate numbers decreasing at higher

rate than elsewhere in Alaska

  • WICHE projects that high school graduates in Alaska will continue

decreasing until at least 2021

  • ‘Out of sight, out of mind’ – Giving greater visibility statewide and

beyond to UAS program opportunities

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Setting Recruitment & Retention Goals: Challenges & Opportunities

OPPORTUNITIES:

  • QUALITY PROGRAMS: marine-related, state’s capital city, flexible online

degrees, NWC Arts, high-impact learning, workforce development

  • CAMPUS LIFE & LEADERSHIP: Alaska Leadership Initiative (ALI)
  • FINISH COLLEGE ALASKA: Focusing on Adult Degree Completion
  • STAY ON TRACK: Encouraging students to finish faster
  • COME HOME ALASKA: More students with AK connections
  • TRANSFERS: Encouraging community college transfers: WA, OR, CA

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Factors in Setting Five-Year Targets

  • Aligning with the UA System’s 2025 goals
  • Adjust to realities of demographic shifts and projected high school

graduate declines

  • Target programs with greatest opportunity: DoLWD occupational

forecasts in Alaska

  • Expanding markets: adult degree completion, online students,

transfer students, PNW community colleges, program partnerships

  • Plan for new enrollments through Alaska College of Education

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Summary: UAS Recruitment & Retention Goals

Reaching Fall 2021 Goals

3,500 students enrolled (+22% Growth from Fall 2016) 250 first-time freshman (+50% Growth from Fall 2016) 735 Alaska Native/Am. Ind. students (+50% Growth from Fall 2016) 160 UA Scholars (+43% Growth from Fall 2016) 240 AK Performance Scholars (+43% Growth from Fall 2016) Anticipate significant new Education enrollments (beginning AY18-19)

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Summary

  • UAS has a diverse student population
  • Continue to work the data
  • High school graduate numbers reduced for now
  • Distinctive programs of high quality
  • Expand teacher preparation
  • Flexible online degree options
  • STAY ON TRACK: Students finish faster
  • FINISH COLLEGE ALASKA: Adult degree completion
  • COME HOME ALASKA & community college agreements
  • Expand UAS visibility statewide

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