Strategic Social Media: A Twitter Tutorial Imago Houston August - PowerPoint PPT Presentation

Strategic Social Media: A Twitter Tutorial Imago Houston August 19, 2011

5 C's for Digital Engagement* ● Connect: strategic follows ● Converse: offer engaging topics ● Community: cultivate participation, content contributions ● Collaborate: empowering the movement to take ownership of core values, spreading ideas, etc. ● Convert: your community participates via “word of mouse.” Referrals (retweets/RT's), reviews, getting people to actively engage Credit: Kenny Jahng, Big Click Syndicate LLC / www.kennyjahng.com

3 P's for Digital Engagement ● PUSH ● PULL ● PEER

3 P's for Digital Engagement PUSH: Content you distribute Original articles, posts, photos, images, news Repurposed content Book suggestions Exhibit suggestions Micro & Macro Use #hashtags to #trend

3 P's for Digital Engagement PULL: Content you solicit, i.e. Input Questions Surveys Suggestions Micro & Macro Use #hashtags to #trend

3 P's for Digital Engagement PEER: Building community. Following the right people. Find people via #trending, www.wefollow.com, and by looking at who others are following (lists) RT's, mentions Recommendations Networking, encouraging, endorsing Micro & Macro Use #hashtags to #trend

Suggestions for Imago Houston PUSH Articles about the arts, creativity from local Houston papers (micro) and National rags (macro) Blog posts from your site Quotes about art Book suggestions News re: art (micro and macro) Tips for creatives Use #hashtags to #trend

Suggestions for Imago Houston PULL Questions (What is your favorite time of day to paint? Have you read ____? What did you think? Anyone going to ___ exhibit this weekend? Your favorite book on creativity?) Surveys (Agree? “Education Kills Creativity” w/ link) Do you have an exhibit coming up? We'd love to know about it! Use #hashtags to #trend

Suggestions for Imago Houston PEER Thanks @iamfujimura for the amazing lecture at #Ell! Don't miss @christyiam's performance this weekend! Details: bit.ly/blahblah Reply to all mentions/RT's Scan followers and look for their news to RT Search #hashtags www.wefollow.com | www.twellow.com

How Then Shall We Tweet? Apps I Recommend... ...for managing your Twitter account(s): www.HootSuite.com (my preference) www.TweetDeck.com (has to be running to function) ...for scheduling tweets: www.Timely.is www.BufferApp.com

Connect With Me! Twitter: @christyiam @iamconvos @intlartsmvmnt @ct_city Facebook: facebook.com/christytennant10

How Then Shall We Tweet? (continued) Some practical suggestions: Block time on your calendar to devote to social media. This ensures that you are consistent. (Note: consistency is one of the most important aspects of effective social media) Set at timer so you don't get swept in to the Twitter Vortex and lose half the day Tasks: scanning your feed & RT'ing or responding to those you follow; searching trends; scheduling tweets; responding to mentions/RT's.

Facebook Tips Everything from Twitter applies to Facebook. However, I use Facebook a bit differently. Often I will post the same things in Twitter and FB simultaneously (using “selective tweets,” a FB app). However, Facebook allows for longer posts and images, so I often use FB for larger chunks, links and images.

Recap Consistency is Key! Make sure you are consistently: ● A source of relevant content ● Generating interesting dialogues ● Developing community with your feed/”followers”